单选题The writer suggests that companies for the sake of effective product differentiation.A step away from the crowded business fieldB make as many advertisements in newspapers as possibleC manage to enter competitive markets whenever possibleD print out the right kind of colorful brochure or business card

考题 Using many symbols makes ________to put a large amount of information on a single mapA.it possibleB.possibleC.that possibleD.it ispossible

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考题 Using many symbols makes __________for us to take notes more quickly.A． possible it isB． it possibleC． it is possibleD． that possible

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考题 Fair and (73) competition in government procurement around the world is good business and good public policy．Competitive pricing，product (74) and performance improvements result from competitive practices and help ensure that government authorities get the best (75) for the public they serv（73）A．openB．continueC．dependentD．reliable

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考题 In the passage, the writer suggests that the word "cool"______.A. may not be as cool as it seemsB. usually means something interestingC. can make your life colorfulD. can be used instead of many words

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考题 The challenge that newspapers faced from the website is （）[A] the small text-ads that appear alongside search engines[B] the localization of website and more elaborate service[C] the display advertisements[D] the classified advertisements

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考题 In the Northern Hemisphere you are caught in the dangerous semicircle of a storm with plenty of sea room available. The best course of action is to bring the wind on the ______.A.port quarter and make as much headway as possibleB.starboard quarter and make as much headway as possibleC.starboard bow and make as much headway as possibleD.port bow and make as much headway as possible

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考题 There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010. Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining. Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.” The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription. "It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive." It can inferred form Paragraphs 5 and 6 that a“legacy product”.A.helps restore the glory of former times. B.is meant for the most loyal customers. C.will have the cost of printing reduced. D.expands the popularity of the paper

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考题 Text 4 There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription."It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive." Peretti believes that,in a changing world,（）.A.legacy businesses are becoming outdated. B.cautiousness facilitates problem-solving. C.traditional luxuries can stay unaffected.

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考题 There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription."It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive." Which of the following would be the best title of the text?A.Shift to Online Newspapers All at Once B.Cherish the Newspapers Still in Your Hand C.Make Your Print Newspaper a Luxury Good D.Keep Your Newspapers Forever in Fashion

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考题 There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription."It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive." Peretti suggests that,in face of the present situation,the Times should.A.seek new sources of readership. B.end the print edition for goog. C.aim for efficitent management. D.make strategic adiustments.

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考题 There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription."It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive." The New York Times is considering ending its print edition partly due.A.the high cost of operation. B.the pressure form its investors. C.the complaints form its readers D.the increasing online ad asles.

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考题 Many oil companies are now making alternative energy___________ in an effort to remain competitive in future energy markets.A.payments B.contributions C.donations D.investments

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考题 Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers? Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen. Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit. The phrase"subscribe to"in the second sentence of Para.1 means__A.contribute to B.write to C.pay for receiving D.appreciate

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考题 Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers? Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen. Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit. In the past,news wasA.sent by telegraph B.sent by letter C.passed from one person to another D.sent by telephone

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考题 Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers? Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen. Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit. The money spent on advertisements is__________.A.wasted B.not much C.worthwhile D.of no use to anyone

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考题 Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers? Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen. Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit. Which of the following statements is NOT true?A.Five hundred years ago news did not take a long time to reach other countries. B.Large companies put big advertisements in the newspapers to make their products known. C.The news that we need in our newspapers is up-to-date. D.Though the newspapers are sold at a low price,their owners still gain profit.

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考题 Fair and(1) competition in government procurement around the world is good business and good public policy. Competitive pricing, product(2)and performanceimprovements result from competitive practices and help ensure that government authoritiesget the best (3)for the public they serve. 空白（1）处填（）A、openB、continueC、dependentD、reliable

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考题 Fair and（1）competition in government procurement around the world is good business and good public policy. Competitive pricing, product （2）and performance improvements result from competitive practices and help ensure that government authorities get the best （3）for the public they serve.A、helpB、serverC、valueD、policy

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考题 A Business Partner is looking for competitive information on HP. From the following choices, whatis the best source for this information?（）A、Techline B、Competeline C、HP's product web site D、IBM Virtual Innovation Center

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考题单选题Fair and（1）competition in government procurement around the world is good business and good public policy. Competitive pricing, product （2）and performance improvements result from competitive practices and help ensure that government authorities get the best （3）for the public they serve.A helpB serverC valueD policy

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考题单选题It can be inferred from the passage that the writer suggests companies shouldA attract the more profitable customers.B pay equal attention to all the customers.C increase the investments in customer loyalty.D focus only on loyal customers.

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考题问答题Practice 4　　In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for.　　Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. “Businesses need to feel they can trust the pathway between them and the supplier,” says senior analyst Blane Erwin of Forrester Research.

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考题单选题According to the writer, the linguistic insularity of British businesses ______.A later spread to other countries.B had a negative effect on their business.C exsisted as a problem in 1960s.D made non-English-speaking companies turn to other markets.

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考题问答题Practice 6　　● In your company twenty employees receive, at the company’s expense, a personal copy of a daily financial newspaper, which they collect from reception each day. There have been disputes with the newspaper deliveryman about the correct number that should be delivered.　　● Your manager has asked you to investigate and you have discovered:　　● Employees who are not entitled to newspapers take them from reception.　　● The newspapers are delivered. And taken, before the receptionist arrives for work.　　● There are spare copies when employees are absent or away on business trips.　　● Write a short report of 200—250 words to your manager suggesting how to make sure that the correct number of newspapers is delivered each day and that the right person receive them.

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考题单选题A Business Partner is looking for competitive information on HP. From the following choices, whatis the best source for this information?（）A Techline B Competeline C HP's product web site D IBM Virtual Innovation Center

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考题单选题Fair and(1) competition in government procurement around the world is good business and good public policy. Competitive pricing, product(2)and performanceimprovements result from competitive practices and help ensure that government authoritiesget the best (3)for the public they serve. 空白（3）处填（）A helpB serverC valueD policy

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考题单选题According to the writer, what does every business, regardless of its size, make effort to achieve nowadays?A Get people to buy their products.B Design and produce new products.C Make their prices more competitive.D Better the quality of their present products.

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