2020年BEC剑桥商务英语初级模拟练习：PART TWO
发布时间：2020-08-01
在商务英语考试备考过程中，好的习题能够达到事半功倍的效果。下面是51题库考试学习网带来的历年真题练习内容，供大家学习。
Questions9– 14
Read the text taken from an article about
the development of international managers
Choose the best sentence from the opposite
page to fill each of the gaps .
For each gap 9– 14, mark one letter (A-H)
on your Answer Sheet .
Do not use any letter more than once .
There is an example at the beginning .(0)
Search for the “ worldly –wise” company
executives
The quest for international managers is
underway in virtually every industrialized economy , the search has been made
urgent by the globalization of world markets and the growth in crossborder
mergers and acquisitions. (0) Many firms report being so stretched that they
simply do not have enough of the high-quality people they require to lead their
their global expansion.
Other companies are having difficulties
releasing experienced people from existing operations in order to lead new
international ventures. There are indications that a shorftage of
internationally skilled people may be an important constraint on firms’
international ambitions. (9) However, identifying the need for international
managers is easier than developing them.
So what makes an international manager?
Paul Evans, a professor at INSEAD, the European business school, does not
believe that any particular nationality produces a more international manager.
Neither does he believe that it’s a matter of having the ability to cope with a
lifestyle that involves working in Madrid one day, London the next and Berlin
the day after. (10) Rather, he believes that the secret of being a good
international manger is being comfortable with managing diversity.
Ford of Europe, which has encouraged the
development of international managers for more than 20 years, says that its
managers are globally-minded before they become global operators. (11) a car
that you buy in the UK, for example, is going to be the same car that sells in
Germany, Finland and Portugal, so the people who are involved in the car’s
development have to be aware of the market requirements in all those different
countries.
Generally, it seems that the only effective
way to develop international skills and perspectives is through direct
international experience. (12) Such experiences open people’s minds to the fact
that things are done differently lese where and encourages them to think in a wilder
context..
Formulating effective strategies for
developing a company’s management resource is a demanding exercise, with
conflicting issues to be solved (13) Another dilemma is whether to use local
managers or expatriates.
The recruitment and development of
effective international managers requires considerable financial resources and
can be hard to justify at budget meetings. (14) however , without them,
companies will continue to find their expansion plans frustrated by a lack of
internationally effective managers.
A from the moment they join the company,
employees are faced with having to think internationally
B This can be through involvement in
international task forces or through living and working abroad.
C Should , for example, only an elite few receive
international experience in preparation for top jobs or should it be offered to
a wider group?
D these problems mean that developing
managers who think and operate globally is absolutely vital for companies
operating in foreign markets.
E Language training , overseas visits and
in-house management courses are all expensive to implement.
F Jet-setting between international
operations merely creates a business equivalent of the over-packaged tourist
G Companies are now emphasizing the human
skills involved in managing other people
H These trends are pushing companies’
existing management resources to the limit
答案：
9-10 D
F11-14 A B C E
以上就是51题库考试学习网今日为大家分享的真题练习，小伙伴们赶紧学习起来！
下面小编为大家准备了 商务英语考试 的相关考题，供大家学习参考。
—You work for a small chain of clothing stores. The Managing Director has asked you to write a short report on last month's performance.
—Look at the charts and table below, on which you have already made some handwritten notes.
—Then, using all your handwritten notes, write the report for your Managing Director
—Write 120-140 words.
To: Chris Sutcliffe, Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D, compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover, which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change, while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply, from 2% to 8%, mainly because of dissatisfaction with the new manager on the other hand, there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes, which are already the best selling goods, increased from 60 to 65% of total sales, at the expense 'of men's clothing. Children's clothes were unchanged, at 20%.
Financial Planning: the factors involved in deciding on appropriate pricing strategies
Suggested answers: a．In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b．In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c．Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d．The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析：constrain强迫，强制，束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的，分开的。detract from贬低，减损。premature早熟的，仓促的。
? Read this part of a note from Emma Jackson, boss of a French travel agency.
We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements.
? Write a letter to Hotel Mecure:
? giving a brief self-introduction
? saying what kind of brochure you are going to print
? stating the rate of advertising
? asking for a prompt reply.
? Write 60-80 words.
? Write on your Answer Sheet.
Dear Manager, We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1,000 for 1/2 page. We are looking forward to your early reply. Yours faithfully,
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