2020年BEC剑桥商务英语初级模拟练习：PART THREE

发布时间：2020-08-01

在商务英语考试备考过程中，好的习题能够达到事半功倍的效果。下面是51题库考试学习网带来的历年真题练习内容，供大家学习。

Questions 15 - 20

Read the following extract from a book on management and the questions on the opposite page .

For each question 15– 20,mark one letter (A, B, C or D ) on your Answer Sheet for the answer you choose

In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.

Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.

From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life.

Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the new situation: on the one hand there are the “ pragmatists” and on the other “ the highly anxious” the former see their job as a means to an end and have a relatively short-term perspective, with strong loyalty to their local term , rather than the company as a whole . the second category, usually the majority, may respond to threatened changes with a feeling of having been let down, and even feel anger at the company for what they see as changing the terms of their employment.

` The employee communication process needs to be capable of accurately directing its messages at a variety of employee groups and departments within the workforce . this is why middle managers and line managers are so key to communication. They are the people who know about the full rage of concerns among the workforce. The problem in the past was that this crucial area was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibility for communication firmly on line managers. All their research points to the same conclusion: people prefer to get their information face-to-face from their line managers. That is the key relationship and where arguments and hearts and minds –are lost.

The general rule in company communication is to tell employees as much as you can as soon as you can. If you can’t provide details, then at least put the news in context and commit yourself to providing greater detail when it becomes available another rule of company communication is that there must be a fit between what the company is telling its employees and what it is telling its shareholders.

15: in the last eight years, Concordia has

A made over 80.000 employees reduncdant

B completed a period of downsizing

C reduced its workforce of 80.000 by 35%

D given 35% of departing employees voluntary redundancy

16 from Concordia’s point of view, the role of communication is to

A win employee support before going ahead with the changes

B change the company’s core activities.

C emphasise the positive aspects of the changes

D explain the need for the changes

17 what does research show about most employees’ response to change?

A they expect it to have a bad effect on the company

B they feel completely powerless

C they become less loyal

D they fell they have been treated unfairly

18 Concordia’s communication process mainly relies on

A printed communication

B departmental heads

C personal communication

D a separate, specialized unit

19 According to the writer, what is the guiding ;principle about giving information within an organization?

A Never make promises about future developments

B Give people an overall view at the earliest possible stage

C always include plenty of hard information

D Hold back until all the details can be provided

20 which of the following would be the most suitable title for the article?

A employee attitudes to company communication

B making company communication more effective

C Researching company commmucation

D Making employees feel less powerless

答案：

15 A 16-20 C D C B B

以上就是51题库考试学习网今日为大家分享的真题练习，小伙伴们赶紧学习起来！

下面小编为大家准备了 商务英语考试 的相关考题，供大家学习参考。

Staff Management: the importance of encouraging staff to make suggestions for improvements

正确答案：Suggested answers: a．It is important to encourage staff to make suggestions for improvements. First taking on staff suggestions has been an important element in company success. If you listen to their opinions you can gain your facts straight before making false allegations. Staff suggestions will generate a great deal of new ideas. You can absorb a large amount of information so as to broaden your vision and horizon and to establish clear goals. Secondly by listening to their views you can get a far better understanding of your staff. b．The essential part of effective teamwork is to see your company as different team members who are working together rather than as individuals who are working separately. Encouraging staff to make suggestions for improvements is important. It is useful for the managers to understand the personalities of the people they are working with. Then they will be able to anticipate how these people will react in certain stressful situations. You can clarify all job descriptions rationally and carry out regular planning more smoothly. c．If you value staff suggestions it will inspire your staff. You will have greater ability to motivate and communicate well with your staff members. Communication is important. Staff members need to talk to managers about the working practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests outside work. Tile employees will perform even better than before. It will also inspire others. It will end up attracting good personnel. Therefore it is advisable to encourage staff to make suggestions for improvement.
Suggested answers: a．It is important to encourage staff to make suggestions for improvements. First, taking on staff suggestions has been an important element in company success. If you listen to their opinions, you can gain your facts straight before making false allegations. Staff suggestions will generate a great deal of new ideas. You can absorb a large amount of information so as to broaden your vision and horizon and to establish clear goals. Secondly, by listening to their views, you can get a far better understanding of your staff. b．The essential part of effective teamwork is to see your company as different team members who are working together, rather than as individuals who are working separately. Encouraging staff to make suggestions for improvements is important. It is useful for the managers to understand the personalities of the people they are working with. Then they will be able to anticipate how these people will react in certain stressful situations. You can clarify all job descriptions rationally, and carry out regular planning more smoothly. c．If you value staff suggestions, it will inspire your staff. You will have greater ability to motivate and communicate well with your staff members. Communication is important. Staff members need to talk to managers about the working practices within a company. Both parties should feel that the expectations are realistic and allow them to have responsibilities and interests outside work. Tile employees will perform. even better than before. It will also inspire others. It will end up attracting good personnel. Therefore, it is advisable to encourage staff to make suggestions for improvement. 解析：broaden your vision开阔眼界。personality人格，个性。 teamwork团队合作，集体协力，团对配合。False allegation凭空指控，错误指控。stressful紧张的，感到压力的。

Financial Planning: the factors involved in deciding on appropriate pricing strategies

正确答案：Suggested answers: a．In any single market three basic factors determine the boundaries of the pricing decision. The price floor or minimum price is bounded by product cost. The price ceiling or maximum price is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b．In addition to developing a pricing system the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost competition and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation resale price maintenance legislation price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs middlemen in elongated international channels of distribution and multinational accounts demanding equal price treatment regardless of location. c．Pricing decisions have a major impact on a number of societal groups: consumers customers employees stockholders the public interest and of course the competition. These interest groups are affected by pricing decisions which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d．The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide.
Suggested answers: a．In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b．In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c．Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d．The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析：constrain强迫，强制，束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的，分开的。detract from贬低，减损。premature早熟的，仓促的。

Good acquaintance of finance is a must.

正确答案：A
A

You can go to every part of America from this city.

正确答案：B
B

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