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1、如何理解工商管理专业学习市场营销学的重要性？How to understand the importance of learning marketing for business administration majors？
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In the past, most project managers have come from _____ fields without proper _____ training or education in skillsA . Technical; accounting/financeB . Technical; managementC . Technical; psychologicalD . Marketing; technology-orientedE . Business; manufacturing know-how
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90 In the past, most project managers have come from _____ fields without proper _____ training or education in skillsA. Technical; accounting/financeB. Technical; managementC. Technical; psychologicalD. Marketing; technology-orientedE. Business; manufacturing know-how
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Our English teacher always emphasizes the importance of learning new words in context rather than learning each of them( ).
A、individuallyB、exclusivelyC、approximatelyD、supposedly
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it is widely believed that __________ is of vital importance in the teaching and learning of grammar.
A、UnderstandingB、practiceC、graspingD、Imitating
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（ ）Many pictures in the book “Learning How to Learn” can __________.A．make children read slowlyB．make children understand the book easilyC．make the book boringD．make children draw beautifully
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The main content of （ ） is to understand the business sector’s present? and future,understand the business sector’s policies, define goals and priorities.
A. business analysis
B. assessment of the current system
C. identifying opportunities
D. selection plan
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资料：FOR TWO MARKETING EXECUTIVES
Legend Co. is an international famous company specialized in manufacturing furniture and household appliances. It is headquartered in New York and has established over 30 branches around China. With the rapid growth, now the company needs two marketing executives.
Qualifications:
Nationality: Chinese
Education: master degree in Marketing, Management, Economics or other related majors.
Experience: at least 3 years’ experience in marketing.
Skills: good command of oral English; proficient computer skills.
Others: obedient to arrangements of the company; frequent business trips are acceptable.
If you want to work in the company and are qualified, please call at 01087654321 and contact Mr. Smith.
Who is the most suitable person for this post?A.Emma, master degree in English, frequent business trips are acceptable.
B.Li Lei, master degree in Management, 3 years’ experience in marketing, good English and computer skills.
C.Jack, bachelor degree in Management, good English.
D.Jimmy, master degree in Marketing, 2 years’ experience in marketing, good English and computer skills.
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第一篇Computer LiteracyThere is no denying that students should learn something about how computers work,just as we expect them at least to understand that the internal-combustion engine（内燃机）has something to do with burning fuel, expanding gases and pistons（活塞）being driven. For people should have some basic idea of how the things that they use do what they do.Further,students might be helped by a course that considers the computer's impact on society. But that is not what is meant by computer literacy. For computer literacy is not a form of literacy（读写能力）。It is a trade skill that should not be taught as a liberal art.Learning how to use a computer and learning how to program one are two distinct activities. A case might be made that the competent citizens of tomorrow should free themselves from their fear of computers.But this is quite different from saying that all ought to know how to program one. Leave that to people who have chosen programming as a career. While programming can be lots of fun,and while our society needs some people who are experts at it,the same is true of auto repair and violin-making.Learning how to use a computer is not that difficult,and it gets easier all the time as programs become more"user-friendly".Let us assume that in the future everyone is going to have to know how to use a computer to be a competent citizen.What does the phrase"learning to use a computer" mean? It sounds like"learning to drive a car",that is,it sounds as if there is some set of definite skills that,once acquired,enable one to use a computer.In fact,"learning to use a computer" is much more like"learning to play a game",but learning the rules of one game may not help you play a second game,whose rules may not be the same. There is no such a thing as teaching someone how to use a computer. One can only teach people to use this or that program.To be the competent citizens of tomorrow,people should_______.A:try to lay a solid foundation in computer scienceB:be aware of how the things that they use do what they do,C:learn to use a computer by acquiring a certain set of skillsD:understand that programming a computer is more essential than repairing a car
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It is important for the teacher to show students how easy it is to understand something from authentic materials rather than how difficult it is to understand everything.（）
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以下说法唯一正确的是（）。A、只有企业销售部门的人员才需要学习营销B、非盈利组织与市场营销学习无关C、非盈利有中国特色的市场营销不应该学习借鉴西方理论和方法组织与市场营销学习无关D、企业的高层管理人员都需要理解和掌握市场营销原理和方法
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单选题以下说法唯一正确的是（）。A
只有企业销售部门的人员才需要学习营销B
非盈利组织与市场营销学习无关C
非盈利有中国特色的市场营销不应该学习借鉴西方理论和方法组织与市场营销学习无关D
企业的高层管理人员都需要理解和掌握市场营销原理和方法
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问答题Practice 3 ● Look at the leaflet below. It shows a list of talks organized by a marketing association for its member. ● For questions 6-10, decide which event (A-H) is the most suitable for each person. ● For each question, mark one letter (A-H) on your Answer Sheet. ● Do not use any letter more than once. BA Marketing Association Events for March A Business to business marketing: secrets of successful networking B Improving e-marketing performance C Using market researchers—why and how D IT in presentations—what’s available and how to use it E Advertising, PR or Marketing— which is king F Making the appearance of products more attractive G Well trained staff—an important marketing tool H Tripton Motors, marketing success story 6. Eddie Smith’s director wants him to attend a talk on the benefits of updating employees’ marketing skills. 7. The product manager of Smiths Engineering wants to know about the effectiveness of computer graphics when giving talks to major clients. 8. Rachel Green’s company advertises mainly through magazines. But she needs to make more effective use of the company’s website. 9. An advertising trainee has read a research report on the importance of design and packaging and would like more information. 10. Computer services provider McDonald wants to find out about ways of making useful contacts in other companies.
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问答题Practice 3 (The candidate chooses one topic and speaks about it for one minute.) A Customer Relations: how to maintain customer interest in a company’s products B Transport Management: the importance to a business of an efficient public transport system C Market Research: the importance of doing market research before launching a new product.
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问答题Practice 8 ● You are the Director of the Human Resources Department. The CEO has asked you to prepare a proposal on how to turn classroom training into workplace learning for the management discussion. ● Write the proposal explaining how to turn the classroom training into workplace learning. ● In your proposal, you need to: ● refer to the importance of turning professional training into workplace learning, ● summarize the key factors in effective learning cycle such as goals, practice, and application, etc. ● Write 200-250 words on the separate answer paper provided.
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问答题什么是市场营销？如何理解市场营销学的学科性质与研究对象？
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