我兄弟想进外企 bec 托业 雅思 托福 那一...
发布时间：2021-12-26
我兄弟想进外企 bec 托业 雅思 托福 那一个更有说服力？含金量更高？
最佳答案
考试概况
BEC剑桥商务英语证书是在职业英语领域最早进入中国的证书考试，它是1993年中国教育部考试中心和英国剑桥大学考试委员会合作举办的考试，在知名高校的大学生中最具影响力。BEC在外企有较高的认可度，被称为商务求职的通行证。同时BEC剑桥商务英语证书被世界各地的众多大学、高等教育机构MBA项目所认可，并将其作为入学考试的英语语言水平要求。
TOEIC即托业，是美国教育考试服务中心为大型跨国企业和政府机构开发设计的，托业诞生之初，是为日本度身打造的英语考试，发展到今天，托业主要用于测试母语非英语人员在国际工作环境中英语交流的能力，2002年12月在北京、上海举行了首次考试。“托业”考试最突出的特点是在日本、韩国推广非常成功，目前国内的日、韩企业比较认可该证书。
IELTS雅思是由剑桥大学外语考试部、英国文化协会和澳大利亚教育国际开发署共同研发的国际英语水平测试。此项考试是为申请赴英语国家（英国、美国、澳大利亚、加拿大、新西兰等）留学、移民的非英语国家学生而设，用来评定考生运用英语的能力。2008年在中国的考生超过20万，是中国考生人数最多的海外英语考试。
TOEFL托福是由美国教育考试服务中心研发的为申请去美国或加拿大等国家上大学或入研究生院学习的非英语国家学生提供的一种英语水平考试。美国教育考试服务中心由1965年开始承办此项考试的管理工作。
研发机构比较
以上四类考试基本上出自两大语言评测机构，剑桥大学外语考试部（ESOL）和美国教育考试服务处（ETS）。剑桥大学外语考试部是剑桥大学的直属部门，其作为非营利机构从事考试研发及运营已经有150年的时间，现为世界上最大的语言评测机构。
美国教育考试服务处成立于1947年，同样是世界上知名的私营非盈利教育考试评估机构，其旗下考试包括TOEFL、GRE; 、GMAT考试等。
两家考试机构分别位于英国和美国，从知名度上来说两家不分仲伯，但剑桥大学外语考试部依托于剑桥大学，拥有强大的研发实力及深具英国精英教育传统的一丝不苟的学术态度，从考试品质上剑桥大学外语考试部略胜一筹。
考试内容比较
BEC的考试内容非常全面，由阅读、写作、听力、口试四部分组成，试题中的词汇、文章类型的选择以及情景的设置都与"职业"有关。BEC证书分为初级、中级、高级三个级别，同时每个级别也将会有分数产生，能够非常准确的反映考生的商务英语水平。BEC考核考生在广阔的实际工作环境中应用英语的能力，如提供或询问个人信息、安排约会或会谈；了解办公室沟通方式；迎接外宾、查询信息；作电话记录；商业谈判及商业合同等诸多基本商务英语技能，所以在获得BEC证书后考生不但能够掌握商务英语知识，对日常商务活动也将有比较全面的了解。BEC考试被普遍认为考察的商务内容非常全面，难度也相应比托业更高一些。考生在准备BEC考试的同时，也能学习到比较全面的商务英语知识，能够真正的对将来的工作起到帮助。这也正符合现代考试重知识积累，轻应试考察的理念。
托业考试由听力和阅读两部分组成，并没有口试和写作部分。考试只有一种证书，能力区分主要体现在考分上。通过参加托业考试，考生可以了解企业对员工的英语能力要求，客观了解自身的现有英语水平，有针对性地进行英语学习。注重于日常英语的应用和交际。考题含有大量的英语国家的风土人情和礼貌用语；此外，托业考试面对的是全行业中不同工作，不同岗位的考生，因而试题中不会出现专业背景的题目。从考试形式上来说，由于只有阅读及听力考试，缺少口语及写作，在上所有题目均为选择题，考生普遍反映博思考试的难度较低；另外从考察内容上看，托业更重视商务环境中的基本沟通技能，涉及的商务知识没有BEC广泛，所以托业更适合英语基础比较薄弱的考生。
博思考试与托业考试相同，主要是作为企业语言评测的工具。它是全面考核日常工作中所需英语能力的一种迅速可靠的考试。“博思”考试是一种非常直观的英语语言水平“测量类”考试，能够测量出参加考试者从初学者（相当于雅思1.0分）到高级水平（相当于雅思9.0分）的英语语言应用水平。“博思”考试的形式非常多样，目前有Standard Test（纸笔考试）、CB Test（计算机化考试）、口语考试、写作考试等多种形式，可以根据客户的要求进行选择。据悉，“博思”网络考试目前已经在中国地区完成了试测，不久将能在国内推出。
雅思考试和托福考试主要用于非英语国家学生申请欧美大学和移民时的英语证明。其考试难度大，范围广，考察内容相对全面，但同时考试价格也很高。
认可度比较
商务英语证书含金量的权衡，最重要的就是企业方的认可情况对比。BEC由于1993年便进入中国，取得的企业认可最多，尤其是欧美企业和大型国企，例如阿迪达斯，英国石油公司，花旗银行，可口可乐，德意志银行，世界银行，爱立信，通用汽车，固特异，惠普，IBM, 美国强生，毕马威，微软，美孚，雀巢，诺基亚，百事可乐，普华永道，罗氏制药，劳斯莱斯，壳牌，西门子，德士古，丰田，联合利华等等。除了企业方面的认可，还有众多的国外高校认可BEC的成绩，例如英国超过60所大学承认BEC高级证书作为工商管理（MBA）课程的语言能力要求，为考生在工作一段时间以后进行深造提供了很大的便利。
托业同样拥有着众多的企业认可，由于其在日本及韩国推广较早，所以在日韩中有用较高的认可度，如三星、LG，SK，现代，索尼，松下，夏普，丰田，本田，爱普生等企业都认可托业的成绩。另外在一些国内中小型企业中，也认可托业的成绩。
博思除了来自企业方的承认，则广泛地得到中国政府的认可。北京、上海、天津、浙江、江苏、广东、辽宁等地都将博思作为公务员选拔及评价的英语标准，上海、广州等地还将博思证书作为重要的职业资格标准，取得博思证书可直接换取相应的国家职业资格证书。
雅思及托福由于其巨大的影响，同样在企业招聘选拔中受到重视。但由于雅思和托福都属于学术类的综合考试，商务的知识涉及较少。所以企业一般只是作为一个参考标准，并没有像BEC、托业、博思一样被企业广泛地应用在员工招聘与评测中。
证书有效期限
BEC证书为终身有效，也就是只要考取一个级别的证书，将受益终身。而托业和博思都是两年有效期，证书到期后需要重新再考。雅思和托福作为申请大学和移民的英语证明，有效期也是同样两年。
作为商务职场类的英语证书，有效期两年略显不足。考虑到今后的职场升迁，公司内部竞争以及跳槽换工作等因素，BEC的终身有效显然更有吸引力。
结论
经过上述五个方面的综合比较比较，可以看出，无论从考试品质，认可度及有效年限上对比，BEC都占有优势。尤其对于想进入欧美外企及大型国企的大学生来说，BEC将不愧为其职场通行证的称呼。但由于BEC涉及的商务内容较广，难度较高，考生还需针对自身的英语能力选择适合的等级，并拥有挑战自我的积极心态，这样才能做到商务英语知识与证书的双重收获。
托业考试由于缺少口语和写作环节，考试难度较低，很难全面的考察考生的商务英语能力，因此更多的是作为企业内部大批量招聘和考察员工的快速工具。对于那些英语基础较差，或想进入日韩企业的大学生来说，也不失为一种不错的选择。
雅思和托福考试固然含金量最高，但其毕竟不是专门为职场商务而设计，再加上考试难度较大，非常较高，所以对于想进入职场的大学生来说并非最佳选择。
下面小编为大家准备了 商务英语考试 的相关考题，供大家学习参考。
Dear Sirs,
The order mentioned above was delivered to our warehouse 2 days after it arrived in Chicago 8th Jan. and we regret that we have to complain about the conditions in which we received it.
In our order we stipulated that we required four dozen of your men's suits pattern CS/7, and in your invoice, No. CP/78, you charged us for this quantity, but it is clear that you have packed only three dozen in Case 3, 【B1】______ . We would therefore appreciate an explanation and your prompt action to send us the missing dozen suits.
Very much more serious is the condition of the ladies' trousers suits that you packed in Case 2. Of the six dozen that this case contains, 【B2】______ . It is quite clear that this is solely due to the totally inadequate way in which they had been packed for you had not lined the case with any waterproof paper. 【B3】______
【B4】______ , whereas in our order we had stated that we required your pattern CS/9 which is stated in your catalogue as being made up from heavy-weight material. There is no market here for tropical suits, and so we must emphasize 【B5】______ .
We must stress that the mistakes that you have made in this first order we have placed with you have caused considerable problems for us. We had hoped to include your products in the Spring Sale that is due to open at the end of February, but as it is, it is now clear that we shall not be able to do so. We wish to stress, therefore, that unless you take immediate action to correct the mistakes that you have made, 【B6】______ .
We now expect your prompt reply.
Yours,
Faithfully
A. please correct all the mistakes as soon as possible
B. that we expect you to replace these suits that have been wrongly delivered with those we ordered without delay
C. we shall certainly not consider further orders with you and shall report your company to the American Trade Promotion Office in New York
D. and we think the price is a little bit too high
E. forty have become very sodden in transit and most of these show signs of rotting
F. we are also surprised that you appear to have sent us three dozen lightweight gentlemen's suits in Case 1
G. we therefore expect your prompt action to remedy this situation
H. and there is no sign of the missing dozen in either Case 1 or 2
【B1】______
H
Financial Planning: the factors involved in deciding on appropriate pricing strategies
Suggested answers: a．In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b．In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c．Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d．The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析：constrain强迫，强制，束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的，分开的。detract from贬低，减损。premature早熟的，仓促的。
? Read this part of a note from Emma Jackson, boss of a French travel agency.
We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements.
? Write a letter to Hotel Mecure:
? giving a brief self-introduction
? saying what kind of brochure you are going to print
? stating the rate of advertising
? asking for a prompt reply.
? Write 60-80 words.
? Write on your Answer Sheet.
Dear Manager, We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1,000 for 1/2 page. We are looking forward to your early reply. Yours faithfully,
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