BEC商务英语高级考试历年阅读真题汇总四
发布时间：2021-07-21
2021年商务英语上半年的考试已经结束，下半年考试即将举行，想要报考的考生们要抓紧时间学习了。为了帮助大家高效备考，今天51题库考试学习网就分享一下历年BEC的真题及解析，一起来学习一下吧。
Lucy Robertson started working at a takeaway food business to supplement her income during her student days at Edinburgh University, Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotland\\'s leading independent caterers, with a turnover of almost ￡6m.
She had never planned to own a business, and had certainly never considered a career in catering. (0)... ... . However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about catering. (8).........It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches. (9)........\\'At one point there were 26 food outlets within a 5-kilometre radius,\\' Robertson recalls. As the economy changed and the once packed office blocks started to become vacant, it became clear that Robertson would need to diversify.(10)........It changed the direction of the company for good.
As Robertson began to win catering contracts, she decided that the company would have to move to larger premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom lunches.
Meanwhile, Robertson\\'s main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. \\'Customer loyalty is not to be underestimated,\\' she warns. But Robertson is not someone who is easily put off.(11)........Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the group\\'s headquarters.
By now, Grapevine\\'s main competitor was a new catering company called Towngates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed.Then luck intervened and Towngates went bankrupt. (12)........Many accepted and the company\\'s turnover went from ￡700,000 to ￡l .5 million almost overnight.
However, the company\\'s growth was not as smooth as it sounds in retrospect. Robertson admits, \\'We were close to the edge during the growth period. Like many under-capitalised companies trying to grow, it might easily have collapsed.\\' But that, she feels, is the challenge of developing your own business.
A But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere.
B Her way round this particular problem was to recruit the catering manager of the rival company.
C But this demand was short-lived, and before long, increasing competition made it harder to make a profit.
D \\'It was a dramatic learning curve and very small amounts of money were earned at first,’says Robertson.
E She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business premises.
F On hearing this, Robertson immediately contacted all of their clients and offered the services of Grapevine Caterers.
G Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.
第八题，前面说一时冲动她买下了这个外卖餐馆(takeaway)，事实上那个时候她对餐饮业一无所知。空格后面说的是这段时间很困难，但是对获得所需要的经验却是很有必要的。所以第八题的空格部分应该填入跟学习、积累经验有关的内容。D选型最吻合。
第九题，空格前面说large numbers of office workers wanting takeaway food for their lunches，大量的办公室员工需要外卖食品做午饭，空格后面话锋一转，说曾经一度5公里内有26家食品商店，但是经济转变了，一条街都空了。所以答案是C选项。
第十题，上文说经济形势转变了，所以Robertson决定从事多样化的经营。后面说这种做法永远的改变了公司的经营方式。所以第十空应该填入相应的对策，怎么样来应对经济形势的转变。应该选D，为商业大厦送饭，正好对应下一段所说的。
第十一题，前面说竞争对手给自己造成了很大的困扰，但是Robertson却不是那么容易屈服的人。后面说部分原因是这个，营业额翻倍了。所以中间应该也是填入对策。和竞争对手有关的，应该选B选项。
第十二题，前面说Robertson想收购一个竞争对手，但是没成功，结果人家公司自己破产倒闭了。后面来了一个many accepted，可以看出这中间应该填入的是人家公司破产后Robertson的一些举措。答案是F。
以上就是历年商务英语考试真题内容分享，希望对各位考生有所帮助。备考除了学习知识，还要树立良好的考试心态，做到不骄不躁地学习，沉着冷静地考试，相信只要努力付出就一定会有所回报。
下面小编为大家准备了 商务英语考试 的相关考题，供大家学习参考。
You can go to every part of America from this city.
B
Financial Planning: the factors involved in deciding on appropriate pricing strategies
Suggested answers: a．In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b．In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c．Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d．The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析：constrain强迫，强制，束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的，分开的。detract from贬低，减损。premature早熟的，仓促的。
—You work for a small chain of clothing stores. The Managing Director has asked you to write a short report on last month's performance.
—Look at the charts and table below, on which you have already made some handwritten notes.
—Then, using all your handwritten notes, write the report for your Managing Director
—Write 120-140 words.
To: Chris Sutcliffe, Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D, compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover, which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change, while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply, from 2% to 8%, mainly because of dissatisfaction with the new manager on the other hand, there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes, which are already the best selling goods, increased from 60 to 65% of total sales, at the expense 'of men's clothing. Children's clothes were unchanged, at 20%.
— You are the manager of the marketing department in your company. A new assistant manager has recently been appointed and will start work soon.
— Write an email to all staff in the department:
— explaining the need for the appointment
— saying when the assistant manager will start work
— describing the experience the assistant manager has.
— Write 40 - 50 words.
From: Candace Woodward
To: All marketing staff
Subject: New assistant manager
To support our strategy of growing sales in our Asian and African markets, a new position of assistant manager has been created. Paul Fisher has been appointed, and will start on 1st September Paul has worked for several years in marketing toys, concentrating on the Far East.
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