2021年商务英语考试BEC口语常见热门话题
发布时间：2021-05-08
商务英语考试由笔试和口试组成，要想通过口语考试就需要长期练习，今天51题库考试学习网就为大家带来BEC考试的口语常见热门话题，一起来学习一下吧。
1. Marketing: how to assess whether there is a market for a new product.
You should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.
You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.
2. Human resources: how to use staff appraisal schemes.
You should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.
The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.
3. Advertising: the importance of television and cinema advertisement.
In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.
Health and safety: the importance of a safe working environment for maintaining staff morale.
• 1. offer peace of mind to staff members and therefore motivate staff to enhance a firm’s productivity, as a result, many leading firms (Intel, GE) identify workplace safety as one of their main goals.
• 2. reduce the occurrence of workplace accidents, which are usually a source of staff dissatisfaction and low trust in the mgt. taking safety measures can enhance staff loyalty and in turn morale.
International Business: the importance of a global presence for a company.
• 1. give access to local market knowledge, which can help avoid some very expensive mistakes on account of cultural conflicts. Eg Matsushita firm changed ‘national’ to ‘Panasonic’
• 2. a global presence can spread the risk of doing business. As the saying goes: don’t put all your eggs in one basket. If a company enters to more than one market, it can survive a downturn in any one of those markets.
• 3. if a company becomes global, the size of the company means it can realize economies of scale, (advertising, distribution, shipping) it can also move its production from country to country and take advantage of the best conditions at any given time.
Quality Control: how to ensure that a company consistently maintains quality control standards.
Product Promotion: how to make effective use of the media when promoting a new product or service.
Product Management: the importance of teamwork for the effective management of projects.
Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany.
Technology: the importance of computer skills for the workplace of the future.
Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications.
Staff Development: how to administer a staff budget effectively.
Market Research: the importance of finding out about customers’ habits and attitudes.
Financial Management: how to identify ways of reducing costs in a company.
Communication: how to achieve an effective working relationship between different departments within a company.
Communication skills: the importance of understanding cultural differences when working in an international environment.
Personnel Management: the importance of providing employees with clear job descriptions.
Company Growth: how to ensure that company growth proceeds at the optimum rate.
Time Management: how to manage a heavy workload effectively.
Health and Safety: the importance to a company of having a Health and Safety policy.
Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance.
以上就是BEC商务英语考试的口语常见热门话题，希望对各位考生备考有所帮助。提高英语口语水平没有捷径，只能坚持长期练习，多听多说，培养语感。
下面小编为大家准备了 商务英语考试 的相关考题，供大家学习参考。
Financial Planning: the factors involved in deciding on appropriate pricing strategies
Suggested answers: a．In any single market three basic factors determine the boundaries of the pricing decision. The price floor, or minimum price, is bounded by product cost. The price ceiling, or maximum price, is bounded by competitive prices for comparable products and ability of customers to pay. Between the floor and ceiling for every product there is an optimum price, which is a function of the demand for the product and the cost of supplying the product. The international executive must develop a pricing system and pricing policies that 'address these fundamental factors in each of the national markets in which his company operates. b．In addition to developing a pricing system, the system must also be consistent with a number of uniquely international constraints. In addition to the diversity of national markets in all three basic dimensions—cost, competition, and demand—the international executive is also confronted by conflicting governmental tax policies and claims as well as government controls such as dumping legislation, resale price maintenance legislation, price ceilings and general review of price levels. Other factors affecting the international pricing decisions are the often surprisingly high international transportation costs, middlemen in elongated international channels of distribution, and multinational accounts demanding equal price treatment regardless of location. c．Pricing decisions have a major impact on a number of societal groups: consumers, customers, employees, stockholders, the public interest, and, of course, the competition. These interest groups are affected by pricing decisions, which in turn constrain the international executive. A widespread effect of international business is to lower prices. Within the corporation there are many interest groups and frequently conflicting price objectives. The divisional vice-president is concerned about profitability at the divisional level. Regional executives are concerned about profitability at the country level. d．The direction of international marketing seeks competitive prices in world markets.. The controller and financial vice-president are concerned about profits. The manufacturing vice-president seeks long runs for maximum manufacturing efficiency. The tax manager is concerned about compliance with government transfer pricing legislation, and company counsel is concerned about the antitrust implications of international pricing practices. With such a large number of divergent and often conflicting interests combined with the limitations of our existing measures of demand, it is premature to expect that we should be able to determine“optimal”prices in international marketing. A more feasible objective for the international executive is to formulate international pricing strategy and policy that will contribute rather than detract from company sales and profit objectives worldwide. 解析：constrain强迫，强制，束缚。optimum price最适当价格。 dumping倾销。antitrust反托拉斯。divergent分歧的，分开的。detract from贬低，减损。premature早熟的，仓促的。
Good acquaintance of finance is a must.
A
—You work for a small chain of clothing stores. The Managing Director has asked you to write a short report on last month's performance.
—Look at the charts and table below, on which you have already made some handwritten notes.
—Then, using all your handwritten notes, write the report for your Managing Director
—Write 120-140 words.
To: Chris Sutcliffe, Managing Director From: Lynn Dent Subject: Performance in November This report covers November's results in branches A-D, compared with those in October MO NTH LY TURN OVER Only branch A saw an improvement in turnover, which was probably the result of an advertising campaign in the local media. Neither branch B nor branch D reported any change, while in branch C turnover fell considerably STAFF TURNOVER The only significant changes in staff turnover were in branches C and D. In C it rose sharply, from 2% to 8%, mainly because of dissatisfaction with the new manager on the other hand, there was an improvement in branch D's previous high level of 10%. SALES BY PRODUCTTYPE Women's clothes, which are already the best selling goods, increased from 60 to 65% of total sales, at the expense 'of men's clothing. Children's clothes were unchanged, at 20%.
? Read this part of a note from Emma Jackson, boss of a French travel agency.
We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements.
? Write a letter to Hotel Mecure:
? giving a brief self-introduction
? saying what kind of brochure you are going to print
? stating the rate of advertising
? asking for a prompt reply.
? Write 60-80 words.
? Write on your Answer Sheet.
Dear Manager, We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1,000 for 1/2 page. We are looking forward to your early reply. Yours faithfully,
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