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单选题
In a “throwaway society”, ______.
A
people shouldn’t produce any plastic things
B
people can get anything they want from others
C
people always throw away the used things and buy new ones
参考答案
参考解析
解析：
由题干中“throwaway society”可定位至原文第二段。原文提到“we are always throwing away old things and buying new ones (一次性物品充斥着整个社会，人们不断地扔掉旧东西，然后买新的东西)”。故C选项正确。
由题干中“throwaway society”可定位至原文第二段。原文提到“we are always throwing away old things and buying new ones (一次性物品充斥着整个社会，人们不断地扔掉旧东西，然后买新的东西)”。故C选项正确。
更多 “单选题In a “throwaway society”, ______.A people shouldn’t produce any plastic thingsB people can get anything they want from othersC people always throw away the used things and buy new ones” 相关考题
考题
Why does the author say "we are deprived of the use of our eyes" ?A． People won't use their eyes.B． In traveling at high speed, eyes become useless.C． People can' t see anything on their way of travel.D． People want to sleep during travelling.
考题
When John and Victoria Falls arrived in New York City for one-year stay, they did not bring very many things with them. They had planned either to live in a furnished apartment or to buy used furniture. But they soon learned about a new system that more and more people are using. The renting of home furnishings (bed, tables, dishes, and so on) has become one of America’s fastest growing businesses.What kinds of people rent tent officials, foreign students, airline workers, young married couples - people whose job or buw homes. Young people with little money do not want to buy cheap furniture that they may soon dislike. They prefer to wait until they have enough money to buy furniture they really like. Meanwhile, they find they can rent better quality furniture than they could afford to buy.One family, who now have a large, beautiful home of their own, liked their rented furniture so much that they decided to keep renting it instead of buying new things. But usually people don’t like to tell others about it. The idea of renting home furnishings is still quite new, and they are not sure what their neighbors might think.11.Which of the following has become one of America’s fastest growing businesses?A.Selling home furnishings.B.Renting furnished apartments.C.Selling used furniture.D.Renting home furnishings.12.Why do some people prefer to rent furniture?A.Because the furniture they get in this way is new.B.Because it saves them a lot of money.C.Because it saves them much trouble and money.D.Because they can always get better quality furniture in this way.13.What can you infer from the passage?A.The idea of renting furniture is not acceptable.B.Renting furniture is not popular in the couple’s home town.C.Only those who don’t have enough money to rent furniture.D.People usually grow to like the furniture they have rented.14.Which of the following can best serve as the title of the passage?A.Rent or Buy?B.A New Way of Getting Home Furnishings.C.Furnished Apartments.D.A New Idea.15.Young people liked renting home furniture because_________A.they have less money.B.they don’t want to buy old furniture.C.the new furniture is of good quality.D.they don’t have much money and don’t want to buy the cheap furniture.
考题
阅读理解 判断给出的语句是否正确，正确的在括号内写(T)不符的在括号内写(F)Do you still get free plastic bags from the supermarkets? Things have changed.China has banned free plastic bags at shops and supermarkets, and people have to pay for using plastic bags.The rule started on June 1. It came because our country tried to make litter less、 Making super—thin plastic bags has also been banned.The Chinese once used about 3,000,000,000 plastic shopping bags a day, and they have caused pollution of the environment. The bags have become a main cause of plastic pollution because they are not easy to break and people throw them away here and there. So the Chinese people are encouraged to bring their own bags for shopping.What kind of shopping bag is the best to bring? Some students in Chongqing have a good idea. They make their own shopping bags. They use old clothes to make cloth bags, and send them to their parents as presents. They also ask their parents and friends to use cloth bags instead of plastic ones. They think it is their duty to protect the environment.( ) 21、 People in China have to pay for using Plastic bags at shops and supermarkets now.( ) 22、 China made this rule because plastic bags were bad for the environment.( ) 23、 The Chinese people are encouraged to bring their own bags for the shopping.( ) 24、 Some students in Chongqing buy cloth bags for their parents.( ) 25、 The main idea of the article is that the bags have become a main cause of plastic pollution.
考题
Does everyone in your office always agree all the time When someone makes a suggestion, does everyone just smile and nod in agreement When you bring forward an idea, do people just accept it Well, if you answered “yes” to any of these questions, you are in an extremely unusual workplace. People are people. And people butt heads. They disagree, they argue, and they fight. You can’t get around it. But you can learn to deal with it. To hold your own, you need to learn how to argue effectively. If you’ve got an opinion, you need to defend it. And if you have a problem with something a colleague has done, you need to let them know. This can make for some difficult discussions and meetings, but this is just a part of life and business. So how can you argue effectively Well, you need several skills.1.From the first paragraph we can know that in the office ().A.people sometimes argueB.people always agreeC.people always get around it2.“And people butt head” means ().A.people hit you with the top of their headB.people dislike each otherC.people don’t always agree well with each other3.The writer suggests that if you get an opinion, you need to().A.get around itB.learn how to deal with itC.argue in support of it4.You need several skills to ().A.let your colleagues knowB.argue effectively C.make for discussions and meetings5.The main point of this passage is about().A.the fact of disagreement and argument in the officeB.how to avoid disagreement and argument in the officeC.how to argue effectively in the office
考题
Does everyone in your office always agree all the time? When someone makes a suggestion, does everyone just smile and nod in agreement? When you bring forward an idea, do people just accept it? Well, if you answered“yes”to any of these questions, you are in an extremely unusual workplace. People are people. And people butt heads. They disagree, they argue, and they fight. You cant get around it. But you can learn to deal with it.To hold your own, you need to learn how to argue effectively. If youve got an opinion, you need to defend it. And if you have a problem with something a colleague has done, you need to let them know. This can make for some difficult discussions and meetings, but this is just a part of life and business.So how can you argue effectively? Well, you need several skills.21. From the first paragraph we can know that in the office().A. people sometimes argueB. people always agreeC. people always get around it22. And people butt head means().A. people hit you with the top of their headB. people dislike each otherC. people dont always agree well with each other23. The writer suggests that if you get an opinion, you need to().A. get around itB. learn how to deal with itC. argue in support of it24. You need several skills to().A. let your colleagues knowB. argue effectivelyC. make for discussions and meetings25. The main point of this passage is about().A. the fact of disagreement and argument in the officeB. how to avoid disagreement and argument in the officeC. how to argue effectively in the office
考题
The reason why women and blacks play down their visibility is that they ______.A) know that someone in authority will reach down and give them a promotionB) don't want people to think that their promotions were due to sex or colorC) don't want to give people the impression that they work under false beliefsD) believe they can get promoted by reason of their sex or color
考题
根据下列内容，回答211-215题。
A house is the most expensive thing most people will ever buy．Very few people have enough money of their own to buy a house，so they have to borrow money from a bank．Borrowing moneyfrom a bank to buy a house is called“take a mortgage”．The bank usually lends money or gives a me．gage for twenty—five years．Houses are so expensive that many people nowadays have to borrow as much as$50，000．In other words，they will have a$50，000 mortgage．
How can you get a mortgage? When you find a house you like．you go to a bank．The bank will research you financial history and decide if they think you are a good risk．They will want to know what kind of job you have，what kind of salary you make and how long you have had the job．
They will a]so want to know how much money you have．In addition．the banks will require a down payment．Depending Oil which state you live in，the bank may require as much as 30%of the price of the house as a down payment．The bank will then lend you the rest of the money to buy the house.Many people are never able to buy a house because they can not save enough money for the
down payment．
What does a house mean in the United States．? __________A.It is a dream which many people can hardly realize
B.It is so expensive that many people can not really buy them
C.It is the most important property that many people try to buy
D.It doesn’t belong to people if they can not borrow morley from the bank
考题
资料：When we see well，we do not think about our eyes very often. It is only when we cannot see perfectly that we realize how important our eyes are.
People who are near-sighted can only see things that are very close to their eyes，Everything else seems blurry（=unclear）.Many people who do a lot of work，such as writing，reading and sewing become near-sighted.
People who are far-sighted suffer from just the opposite problem. They can see things that are far away，but they have difficulty in reading a book unless they hold it at arm’s length. If they want to do much reading，they must get glasses，too.
Other people do not see clearly because their eyes are not exactly the right shape. They have what is called astigmatism. This，too，can be corrected by glasses. Some people’s eyes become cloudy because of cataracts. Long ago these people often became blind. Now，however，it is possible to operate on the cataracts and remove them.
Having two good eyes is important for judging distances. Each eye sees things from a slightly different angle. To prove this to yourself，look at an object out of one eye；Then look at the same object out of your other eye. You will find the object’s relation to the background and other things around it has changed. The difference between these two different eye views helps us to judge how far away an object is. People who have only one eye cannot judge distance as people with two eyes.
When things far away seem indistinct， one is probably______.A.astigmatic
B.far-sighted
C.suffering from cataracts
D.near-sighted
考题
Powerful advertisements can convince people to buy almost anything.A:persuade
B:inform
C:tell
D:influence
考题
Not always（）they want (to)Apeople can do whatBcan people do whatCpeople can not do whatDcan‘t people do what
考题
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is unusual about the Crimea"s business planA、Their business was given away free on the Internet.B、They gave CDs away free in shops.C、They played free concerts.D、They charged more for their CDs.
考题
Does everyone in your office always agree all the time？ When someone makes a suggestion， does everyone just smile and nod in agreement？ When you bring forward an idea， do people just accept t？ Well， if you answered yes" to any of these questions， you are in an extremely unusual workplace. People are people. And people butt heads.They disagree， they argue， and they fight. You can’t get around it. But you can learn to deal with it To hold your own， you need to learn how to argue effectively. If you’ve got an opinion， you need to defend it. And if you have a problem with something a colleague has done， you need to let tem know. This can make for some difficult discussions and meetings， but this is just a part of life and business skills.
So how can you argue effectively？ Well， you need several.
"Andpeoplebuthead"means（）.A、people hit you with the top of their headB、people dislike each otherC、people don't always agree well with each other
考题
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea hope to make money （）.A、through CD salesB、by giving concerts and selling T-shirts and other merchandiseC、by selling merchandise on the InternetD、through sales of merchandise in shops
考题
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.A、people who attend their concerts need themB、they want to make extra moneyC、there are still people who prefer CDs to other formatsD、people who fail to attend their concerts need them
考题
Not always（）they want (to)A、people can do whatB、can people do whatC、people can not do whatD、can‘t people do what
考题
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is true about sales of music over the last yearA、Overall, sales are up last year.B、Overall, sales are down last year.C、There is no change compared to previous sales.D、It is not mentioned in the passage.
考题
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea hope to make money （）.A
through CD salesB
by giving concerts and selling T-shirts and other merchandiseC
by selling merchandise on the InternetD
through sales of merchandise in shops
考题
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.A
people who attend their concerts need themB
they want to make extra moneyC
there are still people who prefer CDs to other formatsD
people who fail to attend their concerts need them
考题
单选题We can infer from the first two paragraphs that______.A
most large gym chains really don't want members to show up frequentlyB
overweight people are often frustrated and pushed away by traditional gym industryC
regular gyms don't accept overweight people to participate in their programsD
overweight people have to pay extra to work out in a gym
考题
单选题Which of the following is right?A
Don’t waste thingsB
Always throw away old thingsC
Always buy new thingsD
Buy too many things from abroad
考题
单选题Not always（）they want (to)A
people can do whatB
can people do whatC
people can not do whatD
can‘t people do what
考题
单选题It can be concluded from the passage that the writer ______.A
calls attention to the living conditions of older AmericansB
believes that value of older people is gaining increasing recognitionC
attempts to justify the youth-oriented, throw-away culture of the United StatesD
argues people should not retire at the age of 65 or 70
考题
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is true about sales of music over the last yearA
Overall, sales are up last year.B
Overall, sales are down last year.C
There is no change compared to previous sales.D
It is not mentioned in the passage.
考题
问答题Practice 4 Directions: Read the text below. Write an essay in about 120 words, in which you should summarize the key points of the text and make comments on them. Try to use your own words. In our modern world, when something wears out, we throw it away and buy a new one. The problem is that countries around the world have growing mountains of rubbish because people are throwing out more rubbish than ever before. How did we become a throwaway society? First of all, it is now easier to replace an object than to spend time and money to repair it. Thanks to modern manufacturing (制造业) and technology, companies are able to produce products quickly and inexpensively. Products are plentiful and cheap. Another cause is our love of disposable (一次性的) products. As busy people, we are always looking for ways to save time and make our lives easier. Companies produce thousands of different kinds of disposable products: paper plates, plastic cups, and cameras, to name a few. Our appetite for new products also returns to the problem. We are addicted to buying new things. Advertisements persuade us that newer is better and that we will be happier with the latest products. The result is that we throw away useful possessions to make room for new ones. All around the world, we can see the consequences of this throwaway lifestyle. Mountains of rubbish just keep getting bigger. To decrease the amount of rubbish and to protect the environment, more governments are requiring people to recycle materials. However, this is not enough to solve (解决) our problem.
考题
单选题From the passage we know people need newly produced atlases because ______.A
they can’t see the old ones clearlyB
they like to buy different onesC
something has changedD
something is missing
考题
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is unusual about the Crimea"s business planA
Their business was given away free on the Internet.B
They gave CDs away free in shops.C
They played free concerts.D
They charged more for their CDs.
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