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It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is unusual about the Crimea"s business plan
- A、Their business was given away free on the Internet.
- B、They gave CDs away free in shops.
- C、They played free concerts.
- D、They charged more for their CDs.
参考答案
更多 “It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is unusual about the Crimea"s business planA、Their business was given away free on the Internet.B、They gave CDs away free in shops.C、They played free concerts.D、They charged more for their CDs.” 相关考题
考题
All the people who went to the new supermarket had one great hope: to be the lucky customer who did not have to pay for his shopping. For this was what the notice just inside the entrance promised. It said, "Remember, once a week, one of our customers gets free goods. This may be your lucky day!"For several weeks Mrs. White hoped, like many of her friends, to be the lucky customer. Unlike her friends, however, she never lost heart. Her kitchen was full of things which she did not really need. Her husband tried again and again to persuade her to give it up, but she just wouldn't listen. She dreamed of the day when the manager of the supermarket would come up to say, "Madam. this is your lucky day. Everything in your basket today is free."One Friday morning, after she had finished her shopping and had taken it to her car, she found that she had forgotten to buy some tea. She rushed back to the supermarket, got the tea and went to the desk to pay for it. As she was walking, she saw the manager of the supermarket coming up. "Madam," he said warmly, holding out his hand, "I want to congratulate you! You are our lucky customer today. Everything you've got in your basket is free."People went to the supermarket to ______.A．buy foodB．be lucky customersC．get free thingsD．meet the manager
考题
－ We are planning to register the trademark of “Red Dragon” for your new product. What’s your opinion about this brand name －()
A、I suggest that you should give it up.B、You can’t adopt it.C、You mustn’t use it.
考题
()your customers what they need and more than they expect will lead customers to return to you.
A、GivingB、GivenC、Give
考题
共用题干
What Makes Me the Weight I Am?There's no easy answer to this question.Your genetic makeup,the physical traits that get passed down to you from your parents,plays a big part in determining your size and weight. ______(46)But if your parents are smaller than average,you may want to rethink that professional basketball career!The same goes for your body type.Have you ever heard someone say a person is"big boned"?It's a way of saying the person has a large frame,or skeleton.Big bones usually weigh more than small bones. ______(47) Like your height or body type,your genes have a lot to say about what your weight will be.But that's only part of the story.Being overweight can run in someone 's family , but it may not be because of their genes._______ (48 ) And even though some kids gain weight more easily than others , when they eat right and exercise , most kids can be a healthy and happy weight that's right for them.It's true the way you live can change the way you look.How much you weigh is a balance between the calories you eat and the calories you use. ______(49)If you spend your free time watching TV, your body won' t use as many calories as it would if you played basketball,skated,or went for a walk.If you are in balance,your weight will stay right for you as you grow.But if you eat more and exercise less,you may become overweight.______(50) ______(50)A:That's why it's possible for two kids with the same height but different weight,to both be the right weight.B:If you eat more calories than your body needs to use,you will gain too much weight.C:Poor eating and exercise habits also run in families and this may be the reason the members.of a family are overweight.D:However , many overweight people have difficulty reaching their healthy body weight.E:On the other hand, "you eat less and exercise more, you, may lose weight.F:If both your parents are tall,there is a good chance you＇II be tall.
考题
共用题干
What Makes Me the Weight I Am?There's no easy answer to this question.Your genetic makeup,the physical traits that get passed down to you from your parents,plays a big part in determining your size and weight. __________(46)But if your parents are smaller than average,you may want to rethink that professionalbasketball career!The same goes for your body type.Have you ever heard someone say a person is"big boned"?It's a way of saying the person has a large frame,or skeleton.Big bones usually weigh more than small bones. ________ (47)Like your height or body type,your genes have a lot to say about what your weight will be.But that's only part of the story. Being overweight can run in someone's family,but it may not be because of their genes._________(48)And even though some kids gain weight more easily than others,when they eat right and exercise,most kids can be a healthy and happy weight that'5right for them.It's true一the way you live can change the way you look.How much you weigh is a balance between the calories you eat and the calories you use._________(49)If you spend your free time watching TV,your body won't use as many calories as it would if you played basketball,skated,or went for a walk.If you are in balance,your weight will stay right for you as you grow.But if you eat more and exercise less,you may become overweight._________(50)__________(48)A:That's why it's possible for two kids with the same height but different weight,to both be the right weight.B:If you eat more calories than your body needs to use,you will gain too much weight.C:Poor eating and exerciSe habits also run in families and this may be the reason the members of a family areoverweight.D:However,many overweight people have difficulty reaching their healthy body weight.E:On the other hand,if you eat less and exercise more,you may lose weight.F:If both your parents are tall,there is a good chance you'11 be tall.
考题
There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.
Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.
Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”
The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription.
"It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive."
It can inferred form Paragraphs 5 and 6 that a“legacy product”.A.helps restore the glory of former times.
B.is meant for the most loyal customers.
C.will have the cost of printing reduced.
D.expands the popularity of the paper
考题
There will eventually come a day when The New York Times cases to publish stories on newsprint.Exactly when that day will be is a matter of debate.“Sometime in the future“the paper’s publisher said back in 2010.Nostalgia for ink on paper and the rustle of pages aside,there’s plenty of incentive to ditch print.The infrastructure required to make a physical newspapers-printing presses.delivery truck-isn’t just expensive it’s excessive at a time when online-only competition don’t have the same set financial constraints.Readers are migrating away from print away,And although print ad sales still dwarf their online and mobile counterparts revenue from print is still declining.Overhead may be high and circulation lowe,but rushing to eliminate its print editor would be a mistake,says BuzzFeed CEO Jonah Peretti.Peretti says the Times shouldn't waste time getting of the print business,only if they go about doing it the right away“Figuring out a way to accelerate that transition would make sense for them“he said,“but if you discontinue it,you're going to have your most loyal customers really upset with you."Sometimes that's worth making a change anyway".Peretti gives example of Netflix discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder."he said.The move turned out to be foresighted.And if Peretti were in charge at the times?"l wouldn't pick year to end print."he said.“I would raise and make it into more of a legacy product.”The most loyal costumer would still gel the product they favor.the idea goes,and they’d feel like they were helping sustain the quality of something they believe in."So if you're overpaying for print,you could feel like you were helping,"peretti said."Then increase it at rate each year and essentially try to generate additional revenue."In other words,if you're going to print product,make it for the people who are already obsessed with it.Which may be what the Times is doing already.Getting the print edition seven days a week costs nearly$500 a year—more than twice as much as a digital-only subscription."It's a really hard thing to do and it's a tremendous luxury that BuzzFeed doesn't have a legacy business,"Peretti remarked."But we're going to have questions like that where we have things we're doing that don't make sense when the market.Change and the world changes.In those situations,it's better to be more aggressive than less aggressive."
Which of the following would be the best title of the text?A.Shift to Online Newspapers All at Once
B.Cherish the Newspapers Still in Your Hand
C.Make Your Print Newspaper a Luxury Good
D.Keep Your Newspapers Forever in Fashion
考题
Everyone knows airline pricing is based on supply and demand. Fares are mores expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan you d think that demand for Rome must be higher or supply lower
What’s puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination.
Take Alitalia to Rome for instance for travel in August A round-trip economy flight directly to Rome leaving JFK at 10:05 p.m on Alitalia 611 on August 5 costs $1,655 when booked on April 30 Compare that to $903 for a round-trip economy ticket to Milan(stopping in Rome)leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m on August 5. So why is Alitalia willing to fly you to Rome for $752 less than it would otherwise plus give you an extra one-and-a-half-hour flight to Milan?
Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination so they make customers pay up for the privilege of flying direct(They also make it a little more inconvenient if you don’t pay up for a direct flight in order to encourage you to fly direct)
When process become so obviously illogical it may be time to why air tickets can’t be transferred or resold just like any other normal product If the airlines are entitled to exploit the free market shouldn’t customers be allowed to do the same thing?
What’s the author’s attitude to the present airline pricing?A. Neutral
B. Positive
C. Negative
D. Not mentioned
考题
What is your favourite colour? Do you like yellow , orange ,red? If you do ,you must be an optimist, a leader, an active person who enjoys life, people and excitement. Do you prefer greys and blues? Then you are probably quiet,shy, and you would rather follow than lead. You tend to be a pessimist. At least, this is what psychologists tell us, and they should know,because they have been seriously studying the meaning of colours preference, as well as the effect that colours have on human beings. They tells us, among other facts,that we do not choose our favourite clour as we grow up----we are born with our preference.If you happen to love brown, you did so, as soon as you opened your eyes, or at least as soon as you could see clearly.
Colours do influence our moods----there is no doubt about it .A yellow room makes most people feel more cheerful and more relaxed than a dark green one; and a red dress brings warmth and cheer to the saddest winter day. On the other hand ,black is depressing. A black bridge over the Thames River, near London, used to be the scene of more suicides than any other bridge in the area ----until it was repainter green.The number of suicide attempts immediately fell sharply ;perhaps it would have fallen even more if the bridge had been done in pink or baby blue.
Light and bright colours make people not only hppier but more active. It is an established fact that factory workers work better,harder ,and have fewer accidents when their machines are painted orange rather than black or grey.
"You would rather follow than red" means_______.
a.you don't like to follow others
b.you would be a member rather than a leader
c.you would be afraid of following others
d.you would like to be a leader rather than a follower
考题
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What does approximate customers mean?A.The nearest customers
B.The virtual customers
C.People that pretend to be customers
D.The VIPs
考题
资料：Everyone knows airline pricing is based on supply and demand. Fares are more expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan, you'd think that demand for Rome must be higher or supply lower.
What's puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination.
Take Alitalia to Rome, for instance, for travel in August. A round-trip, economy flight directly to Rome leaving JFK at 10:05 p.m. on Alitalia 611 on August 5 costs $1,655 when booked on April 30. Compare that to $903 for a round-trip, economy ticket to Milan （stopping in Rome） leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m. on August 5. So why is Alitalia willing to fly to Rome for $752 less than it would otherwise, plus give you an extra one-and-a-half-hour flight to Milan?
Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case, the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination, so they make customers pay up for the privilege of flying direct. （They also make it a little more inconvenient if you don't pay up for a direct flight, in order to encourage you to fly direct.）
When prices become so obviously illogical, it may be time to revisit why air tickets can't be transferred or resold just like any other normal product. If the airlines are entitled to exploit the free market, shouldn't customers be allowed to do the same thing?
What’s the author’s attitude to the present airline pricing?A.Neutral.
B.Positive
C.Negative.
D.Not mentioned.
考题
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
What is the main idea of this excerpt?A.You need to get rid of all unneeded features or functionality.
B.You need to tailor to the need to mature users.
C.Your own assumptions are relevant.
D.You need actual users to test your products.
考题
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Which of the following is true?A.You should separate new and mature customers in testing your products.
B.Approximate customers are equally valuable as real users.
C.Salespeople have a lot of customer contact, so they have the same motivations as customers
D.Usability test aims to please the customers
考题
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Which of the followings is not mentioned as something you should care about?A.streamlined interface
B.free of redundant functionality
C.Benefit the customers
D.Satisfy all the need of the customers
考题
资料：Everyone knows airline pricing is based on supply and demand. Fares are more expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan, you'd think that demand for Rome must be higher or supply lower.
What's puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination.
Take Alitalia to Rome, for instance, for travel in August. A round-trip, economy flight directly to Rome leaving JFK at 10:05 p.m. on Alitalia 611 on August 5 costs $1,655 when booked on April 30. Compare that to $903 for a round-trip, economy ticket to Milan （stopping in Rome） leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m. on August 5. So why is Alitalia willing to fly to Rome for $752 less than it would otherwise, plus give you an extra one-and-a-half-hour flight to Milan?
Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case, the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination, so they make customers pay up for the privilege of flying direct. （They also make it a little more inconvenient if you don't pay up for a direct flight, in order to encourage you to fly direct.）
When prices become so obviously illogical, it may be time to revisit why air tickets can't be transferred or resold just like any other normal product. If the airlines are entitled to exploit the free market, shouldn't customers be allowed to do the same thing?
Why may prices for direct flights be higher according to the passage?A.Because all people prefer the shortest route to their destination.
B.Because airlines take advantage of people’s preference for direct flights.
C.Because connecting flights may cause some inconvenience.
D.Because airlines charge customers different prices for the same product.
考题
资料：Early Experiences
If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?
Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.
Maturity
Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.
Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.
If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.
Testing has many benefits. Which of the followings is NOT one of them?A.To determine whether the product is user-friendly.
B.To see if the process is simple enough for users to understand.
C.To learn about users' perspective.
D.To cancel a process or navigate to a specific function or location.
考题
共用题干
第一篇From Ponzi to MadoffThe year was 1920.The country was the United States of America. The man's name was Charles Ponzi. Ponzi told people to stop depositing money in a savings account.Instead,they should give it to him to save for them.Ponzi promised to pay them more than the bank.For example,a savings account might pay you$5 a year for every $100 you deposit.Ponzi,however,would pay you $40 a year for every $ 100 you gave him to hold.Many people thought this was a good plan.They began to give their money to Ponzi.How could Ponzi make so much money for people?This is what he did with the money people gave him: He used some of that money to pay other people who gave him money.However,he also kept a lot of the money for himself. Soon he had $ 250 million.This was a kind of theft,and it was against the law. The people who gave him their money didn't think anything was wrong. Ponzi paid them every month,just like a bank.Ponzi continued this way of working for two years.Then one day,he didn'thave enough money to pay all the people.They discovered his crime,and he went to prison for fraud.Ninety years later,people began to hear about a businessman in New York named Bernard Madoff. People said he gave good advice about money.They said when they gave him their money,he paid them a lot more than the bank.Madoff helped hospitals,schools,and individuals earn money.Over a period of 40 years,people gave him$170 billion.However,no one investigated what he did with the money.The people who gave Madoff their money also didn't think anything was wrong because he paid them every month.One day,Madoff didn't have enough money to pay all the people he needed to pay. That's when people discovered how Madoff worked:He was taking money from some people to pay other people,just the way Charles Fonzi did.However,this time,instead of losing millions of dollars,people lost billions.Madoff was accused of fraud,and the United States government officials arrested him.He didn't have to go on trial because he said he was guilty.In 2009,a judge sentenced him to 150 years in prison.Bernard Madoff's crime was even bigger than Ponzi'5.It was the biggest fraud in history.The lesson of this story is clear:When something seems too good to be true,it probably is!What was Ponzi's crime?A:He robbed the banks of millions of dollars.B:He gave people more than the bank did.C:He kept a lot of other people's money for himself.D:He did not pay people their interests.
考题
根据以下材料，回答
How often do you let other people′snonsense change your mood? Do you let a bad driver, impolite waiter, rude boss,or an insensitive employee 1 your day?
One day I was in a taxi and we headed 2 the airport. We were driving in the 3 lane when suddenly a black car drove outof a parking space right in front of us. My taxi driver slammed on his 4 and slid sideways, and at the very lastmoment our car stopped and 5 the other car by just inches! The driverof the other car looked around and started 6 at us. My taxi driver just 7 and waved at the guy. And I mean he wasreally 8 . So I asked, "Why did you just do that? This guyalmost ruined your car and sent us to the hospital!" This is when my taxidriver taught me what I now call "The Law of the Garbage Truck".
He explained that many people are likegarbage trucks. They run around full of 9 , full of frustration,full of anger, and full of disappointment. As their garbage 10 up, they need a place to dump it and sometimes they′ll dump it on 11 . Don′t take it personally. Just smile, wave, wish them well, and moveon. Believe me. You′ll be 12 . Don′t take their garbage and 13 it to other people at work, at home, oron the streets. Life′ s too short to wake up in the morning with 14 . The mark of your success is how quickly you can refocus on what′s 15 in your life. Roy Baumeister, a psychologyresearcher from Florida State University, found in his extensive research thatyou 16 bad things more often than good thingsin your life. You store the bad memories more easily, and you 17 them more frequently. Therefore, love thepeople who treat you right and ignore the ones who don′t. Life is ten percentwhat you make it and ninety percent how you 18 it!
When you follow "The Law of theGarbage Truck", you take back control of your life. You make room for thegood by 19 go of the bad. Have a marvelous,garbage-free Day! The seeds you plant today 20 the harvest you will reap tomorrow.
A.latter
B.free
C.opposite
D.right
考题
共用题干
第二篇From Ponzi to MadoffThe year was 1920. The country was the United States of America. The man's name was Charles Ponzi. Ponzi told people to stop depositing money in a savings account.Instead,they should give it to him to save for them.Pouzi promised to pay them more than the bank.For example,a savings account might pay you $5 a year for every $100 you deposit.Ponzi,however,would pay you $40 a year for every $100 you gave him to hold.Many people thought this was a good plan.They began to give their money to Ponzi.How could Ponzi make so much money for people?This is what he did with the money people gave him: He used some of that money to pay other people who gave him money.However,he also kept a lot of the money for himself. Soon he had $250 million.This was a kind of theft,and it was against the law.The people who gave him their money didri't think anything was wrong.Ponzi paid them every month,just like a bank.Ponzi continued this way of working for two years.Then one day,he didn't have enough money to pay all the people.They discovered his crime,and he went to prison for fraud.Ninety years later,people began to hear about a businessman in New York named Bernard Madoff. People said he gave good advice about money.They said when they gave him their money,he paid them a lot more than the bank.Madoff helped hospitals,schools,and individuals earn money.Over a period of 40 years,people gave him $170 billion.However,no one investigated what he did with the money.The people who gave Madoff their money also didn'tthink anything was wrong because he paid them everymonth.One day,Madoff didn't have enough money to pay all the people he needed to pay.That's when people discovered how Madoff worked:He was taking money from some people to pay other people,just the way Charles Ponzi did.However,this time,instead of losing millions of dollars,people lost billions.Madoff was accused of fraud,and the United States government officials arrested him.He didn'thave to go on trial because he said he was guilty.In 2009,a judge sentenced him to 150 years in prison.Bernard Madoff's crime was even bigger than Ponzi's.It was the biggest fraud in history.The lesson of this story is clear:When something seems too good to be true,it probably is!What was Ponzi's crime?A:He robbed the banks of millions of dollars.B:He gave people more than the bank did.C:He kept a lot of other people's money for himself.D:He did not pay people their interests.
考题
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.A、people who attend their concerts need themB、they want to make extra moneyC、there are still people who prefer CDs to other formatsD、people who fail to attend their concerts need them
考题
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What is true about sales of music over the last yearA、Overall, sales are up last year.B、Overall, sales are down last year.C、There is no change compared to previous sales.D、It is not mentioned in the passage.
考题
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea hope to make money （）.A
through CD salesB
by giving concerts and selling T-shirts and other merchandiseC
by selling merchandise on the InternetD
through sales of merchandise in shops
考题
单选题FREE CATALOGUE WITH ALL ORDERS OVER $80A
$80 should be paid if you want the catalogue.B
If you order more than eighty items，you can get a free catalogue.C
A catalogue will be given away if you spend more than$80.
考题
单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.A
people who attend their concerts need themB
they want to make extra moneyC
there are still people who prefer CDs to other formatsD
people who fail to attend their concerts need them
考题
问答题Practice 5 You should spend about 40 minutes on this task. Write about the following topic: If a product is of good quality and meets people's needs, people will buy it, Therefore, advertising is unnecessary and is no more than a type of entertainment, To what extent do you agree or disagree? You should write at least 250 words.
考题
单选题—Would you like some more chicken? —Yes, please, it’s really delicious. —Well, I’m glad you like it. How about some Jiaozi too? —______A
No, thanks, I’m already too full. B
Thanks, I can eat Jiaozi.C
Good, I’ll try my best. D
No, I don’t like to eat it.
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