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Practice 5 (The candidate chooses one topic and speaks about it for one minute.) A Advertising: the importance of using celebrities to endorse products B Human Resources: how to retain high achievers on a company’s staff C Business Strategy: the factors involved in influencing market trends rather than reacting to them
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Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a product’s advertisement.()2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.()3. According to the text, there are three types of media used in advertising.()4. Product advertising is different from corporate advertising.()5. This passage is mainly about the history of advertising.()
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How does the writer feel about the business she runs? ( )A．It's the biggest company in the world．B．It wili possibly be more successful．C． It's one of the most successful businesses．D．It is the only company that is growing all around the world．
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In the speaking activities, a speaker often tries to avoid using a difficult word or structure and chooses to be a simpler one. What learning strategy does the speaker use?A.Simplicity
B.Generalization
C.Paraphrase
D.Avoidance
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In speaking activities, a speaker often tries to avoid using a difficult word or structure and chooses to use a simpler one. What learning strategy does the speaker use?
A．Simplification.
B．Generalization.
C．Paraphrase.
D．Avoidance.
考题
In speaking activities, a speaker often tries to avoid using a difficult word or structure and chooses to use a simpler one. What learning strategy does the speaker use?A．Simplification
B．Generalization
C．Paraphrase.
D．Avoidance.
考题
How does the writer feel about the business she runs?A. It's the biggest company in the world.
B. It will possibly be more successful.
C. It's one of the most successful businesses.
D. It is the only company that is growing all around the world.
考题
共用题干
Lifetime Employment in Japanese CompaniesIn most large Japanese companies,there is a policy of lifetime employment.What this means is that when people leave school or university to join an enterprise,they can expect to remain with that organization until they retire.In effect,the employee gets job security for life,and can only be fired for serious mistakes in work.Even in times of business recession,he or she is free from the fear of being laid off.One result of this practice is that the Japanese worker identifies closely with his company and feels strong loyalty to it.By working hard for the company,he believes he is safeguarding his own future.It is not surprising that devotion to one's company is considered a great virtue in Japan.A man is often prepared to put his firm's interests before those of his immediate family.The job security guaranteed by this system influences the way employees approach their work.They tend to think in terms of what they can achieve throughout their career.This is because they are not judged on how they are performing during a short period of time.They can afford to take a longer perspective than their western counterparts.This marriage between the employee and the company-the consequence of lifetime employment-may explain why Japanese workers seem positively to love the products their company is producing and why they are willing to stay on after work,for little overtime pay,to participate in earnest discussions about the quality control of their products.All the Japanese company's products have high quality and lower price.A:Right B:Wrong C:Not mentioned
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问答题Practice 2 (The candidate chooses one topic and speaks about it for one minute.) A Promotion: how to develop a promotion program for a new product. B Recruitment: how to recruit a new sales representative. C Training: what are the goals of a training program for sales representatives.
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问答题Practice 4 (The candidate chooses one topic and speaks about it for one minute.) A Motivation: the importance of motivating staff at all levels of a company B Financial Management: how to achieve savings on production costs. C Communication: the factors involved in determining staff access to confidential information.
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问答题Practice 1 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN MOTIVATING STAFF? ● FINANCIAL BENEFITS ● CAREER DEVELOPMENT OPPORTUNITIES ●... B WHAT IS IMPORTANT WHEN SATISFYING CUSTOMERS? ● A GOOD AFTER-SALES TEAM ● MORE CUMMUNICATION WITH CUSTOMERS ●... C WHAT IS IMPORTANT WHEN PREPARING FOR A JOB INTERVIEW? ● STUDYING THE JOB ADVERTISEMENT ● STUDYING THE COMPANY ●...
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问答题Practice 5 ● You are on a business trip to one of your company’s factories in Paris to inspect some machines in trouble. You are asked to report to your Department Manager about your work progress there. ● Write a memo ● telling him what you have done so far, ● stating what the trouble is, ● saying what you are going to do next. ● Write 40—50 words on the opposite page.
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问答题Practice 5 ● Your company has decided to invest some of this year’s exceptionally high profits in one of the following areas: ● New company buses ● Culture comparative Courses ● Special bonus payments. ● You have been asked to write a report recommending how the profits should be invested and what benefits they would bring respectively. ● Write 200-250 words on your Answer Sheet.
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问答题Practice 1 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Program for New Staff Your company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discuss and decide together: ● why poor time management can become a major problem in companies. ● what procedures could be adopted to ensure that time is managed effectively.
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问答题Practice 2 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? NEGOTIATING ● COMPROMISE ● DISPUTE ●... B WHAT IS IMPORTANT WHEN…? EMPLOYING TECHNICAL WRITERS ● BEING ABLE TO WRITE WELL ● MEETING TIGHT DEADLINES ●... C WHAT IS IMPORTANT WHEN…? MANAGING A COMPANY ● COMMUNICATION ● EXECLLENT MANAGER ●...
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问答题Practice 3 “Mini presentations”—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: WHAT IS IMPORTANT WHEN...? Selecting staff for overseas training: ● Work experience ● Command of the language of the target country ●... B: WHAT IS IMPORTANT WHEN...? Conducting a market analysis: ● Targeted customers/clients ● Comparison with major competitors ●… C: WHAT IS IMPORTANT WHEN...? Aiming to improve customer service: ● Finding out customer needs ● Dealing with complaints efficiently ●…
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问答题Practice 3 ● Look at the leaflet below. It shows a list of talks organized by a marketing association for its member. ● For questions 6-10, decide which event (A-H) is the most suitable for each person. ● For each question, mark one letter (A-H) on your Answer Sheet. ● Do not use any letter more than once. BA Marketing Association Events for March A Business to business marketing: secrets of successful networking B Improving e-marketing performance C Using market researchers—why and how D IT in presentations—what’s available and how to use it E Advertising, PR or Marketing— which is king F Making the appearance of products more attractive G Well trained staff—an important marketing tool H Tripton Motors, marketing success story 6. Eddie Smith’s director wants him to attend a talk on the benefits of updating employees’ marketing skills. 7. The product manager of Smiths Engineering wants to know about the effectiveness of computer graphics when giving talks to major clients. 8. Rachel Green’s company advertises mainly through magazines. But she needs to make more effective use of the company’s website. 9. An advertising trainee has read a research report on the importance of design and packaging and would like more information. 10. Computer services provider McDonald wants to find out about ways of making useful contacts in other companies.
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单选题In speaking activities,a speaker often tries to avoid using a difficult word or structure and chooses to use a simpler one. What learning strategy does the speaker use?A
Simplification.B
Generalization.C
Paraphrase.D
Avoidance.
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问答题Practice 3 (The candidate chooses one topic and speaks about it for one minute.) A Customer Relations: how to maintain customer interest in a company’s products B Transport Management: the importance to a business of an efficient public transport system C Market Research: the importance of doing market research before launching a new product.
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问答题Many parts of the world are losing important natural resources, such as forests, animals, or clean water. Choose one resource that is disappearing and explain why it needs to be saved. Write a composition of about 400 words on the topic.
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问答题题目要求： In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.Practice 1 (The candidate chooses one topic and speaks about it for one minute.) A How to negotiate successfully when we are in business? B In business, what important role does the communication take? C What kinds of skills shall the technical writers have?
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问答题Practice 5 ● You feel the necessity of taking some kind of on-the-job training. A business school is offering useful courses. Contact the staff to arrange your enrollment affairs. ● Write a letter to the staff of the business school: ● showing your interest in one of their courses; ● Explaining why you’d like to take it; ● Asking for details of the course and accommodations. ● Write about 60-80 words
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问答题Practice 4 Discussion—about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Business Seminar Your company is going to hold a seminar on a certain topic about marketing You have been asked to help with the preparation for the seminar. Discuss the situation together and decide: ● What facilities and seminar arrangements you will need to make ● Who you are going to invite to attend the seminar and how to contact them For three candidates Business Seminar Your company is going to hold a seminar on a certain topic about marketing· You have been asked to help with the preparation for the seminar. Discuss the situation together and decide: ● What facilities and seminar arrangements you will need to make ● Who you are going to invite to attend the seminar and how to contact them ● Where and when you will hold the seminar
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问答题Practice 6 ● Your department needs to employ some temporary staff. ● Write an email to the Human Resources Manager: ● saying how many staff you need and giving the date you want them to start ● explaining why you need them ● stating what skills they should have ● Write 40—50 words.
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问答题Practice 5 You should spend about 40 minutes on this task. Write about the following topic: If a product is of good quality and meets people's needs, people will buy it, Therefore, advertising is unnecessary and is no more than a type of entertainment, To what extent do you agree or disagree? You should write at least 250 words.
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问答题Practice 5 ‘Mini presentation’—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? Selecting a secretary for the general manager ● Qualifications ● Related work experience B WHAT IS IMPORTANT WHEN…? Cancelling a business meeting ● Making an apology ● Reasons for cancellation C WHAT IS IMPORTANT WHEN…? Motivating staff ● Bonuses offered ● Pleasant working environment
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问答题题目要求: In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas.Practice 1 A: What is important when...? Attending an interview ●Punctuality ●Manner ●Appearance B: What is important when...? Working in a team ●Having a team leader ●Deciding people’s responsibilities ●Sharing information
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问答题Practice 4 ‘Mini presentation’—about 6 mimes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN…? Analysing project feasibility ● Market research ● Implementation of the project ●… B WHAT IS IMPORTANT WHEN…? Dealing with cost control ● Monitor asset usage ● Improve productivity ●… C WHAT IS IMPORTANT WHEN…? Promoting a new product ● Distribution channel ● Perfect timing of launching ●...
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