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Consumers are being confused and misled by the hodge-podge of environmental claims made by household products, according to a "green labeling" study published by Consumers International Friday.
Among the report's more outrageous findings--a German fertilizer described itself as "earthworm friendly" a brand of flour said it was "non-polluting" and a British toilet paper claimed to be "environmentally friendlier".
The study was written and researched by Britain's National Consumer Council (NCC) for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission.
"While many good and useful claims are being made, it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy." said Consumers International director Anna Fielder.
The lO-country study surveyed product packaging in Britain, Western Europe, Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.
The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.
Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.
"Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing." said report researcher Philip Page.
"Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading." he said.
The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly" and "non-polluting" can not be verified. "What we are now pushing for is to have multinational corporations meet the standards set by the ISO." said Page.
According to the passage, the NCC found it outrageous that_________.
Among the report's more outrageous findings--a German fertilizer described itself as "earthworm friendly" a brand of flour said it was "non-polluting" and a British toilet paper claimed to be "environmentally friendlier".
The study was written and researched by Britain's National Consumer Council (NCC) for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission.
"While many good and useful claims are being made, it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy." said Consumers International director Anna Fielder.
The lO-country study surveyed product packaging in Britain, Western Europe, Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.
The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.
Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.
"Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing." said report researcher Philip Page.
"Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading." he said.
The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly" and "non-polluting" can not be verified. "What we are now pushing for is to have multinational corporations meet the standards set by the ISO." said Page.
According to the passage, the NCC found it outrageous that_________.
A. all the products surveyed claim to meet ISO standards
B. the claims made by products are often unclear or deceiving
C. consumers would believe many of the manufactures' claim
D. few products actually prove to be environment friendly
B. the claims made by products are often unclear or deceiving
C. consumers would believe many of the manufactures' claim
D. few products actually prove to be environment friendly
参考答案
参考解析
解析：此题暂无解析第一段开头所说“Consumers are being confused and misled by”具有总领句的性质，这句话恰好概括出了三个例子的本质问题：一是令消费者困惑(confused)，二是误导消费者(misled)。这两点和B所说的unclear和deceivin9恰好一一对应。
更多 “Consumers are being confused and misled by the hodge-podge of environmental claims made by household products, according to a "green labeling" study published by Consumers International Friday. Among the report's more outrageous findings--a German fertilizer described itself as "earthworm friendly" a brand of flour said it was "non-polluting" and a British toilet paper claimed to be "environmentally friendlier". The study was written and researched by Britain's National Consumer Council (NCC) for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission. "While many good and useful claims are being made, it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy." said Consumers International director Anna Fielder. The lO-country study surveyed product packaging in Britain, Western Europe, Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average. The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999. Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards. "Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing." said report researcher Philip Page. "Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading." he said. The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly" and "non-polluting" can not be verified. "What we are now pushing for is to have multinational corporations meet the standards set by the ISO." said Page. According to the passage, the NCC found it outrageous that_________.A. all the products surveyed claim to meet ISO standards B. the claims made by products are often unclear or deceiving C. consumers would believe many of the manufactures' claim D. few products actually prove to be environment friendly” 相关考题
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You should be confident with our products, _______?enjoys a high prestige among the consumers.
A what ;B that ;C which
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International trade gives consumers and countries the opportunity to()goods and services not available in their own countries.A、 expose toB、 be exposing toC、 be exposed to
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Text3 Brands began as badges of product quality,going back at least as far as the medieval association of craftsmen who used them to distinguish their work.Now in providing consumers with.a host of fascinating facts,companies are striving to grant their brands"authenticity".Interbrand,a consultant on branding,describes authenticity as"an internal truth and capability",a"defined heritage"and a"well-grounded value set".Authenticity is being advertised as a cure for consumers'fading loyalty to brands.It is not hard to see why the old marketing magic is fading,in an age in which people can instantly learn truth about the things they are thinking about buying.Online reviews and friends'comments on social media help consumers see a product's underlying merits and demerits.For brands that lack any truly distinguishing features,that is bad news.The declining faith in brands is a greater threat to some types of products than others:snacks and household gadgets,say,as opposed to luxury handbags.But for a range of consumer goods,brands'strength as a signal of quality,and their power to open people's wallets,are fading,argue Itamar Simonson and Emanuel Rosen in their book,Absolute Value:What Really Influences Customers in the Age of Peifect Information.Surveys back up this conclusion.In North America consumers say they trust only about a fifth of brands,according to a poll by a marketing agency.Consumers seem particularly wary of big brands.About half ofAmerican shoppers say they trust small companies to do the right thing,compared with just 36%who say the same oflarge ones,reports a research firm.These opinions are starting to have effects.Of the top 100 consumers packaged-goods brands in America,90 lost market share in the year to July,according to a marketing firm.In big emerging markets,foreign-branded goods are losing their appeal,as shoppers realise that local products are no longer so inferior.The silver lining to the dark cloud looming over brands is that as people become better informed about products'underlying qualities,and more sceptical of marketing strategies,they are exhibiting a desire for brands that are"honest"and seem to have some identifiable merit.Inevitably,this is leading some marketers to embrace campaigns that seek to bring about the inexpressible quality of authenticity out of thin air.As the cynics among them might say:authenticity is the secret of success;once you fake it,you've got it made.35.The author's attitude to brands'authenticity isA.supportive.
B.sarcastic.
C.indifferent.
D.regretful.
考题
Text3 Brands began as badges of product quality,going back at least as far as the medieval association of craftsmen who used them to distinguish their work.Now in providing consumers with.a host of fascinating facts,companies are striving to grant their brands"authenticity".Interbrand,a consultant on branding,describes authenticity as"an internal truth and capability",a"defined heritage"and a"well-grounded value set".Authenticity is being advertised as a cure for consumers'fading loyalty to brands.It is not hard to see why the old marketing magic is fading,in an age in which people can instantly learn truth about the things they are thinking about buying.Online reviews and friends'comments on social media help consumers see a product's underlying merits and demerits.For brands that lack any truly distinguishing features,that is bad news.The declining faith in brands is a greater threat to some types of products than others:snacks and household gadgets,say,as opposed to luxury handbags.But for a range of consumer goods,brands'strength as a signal of quality,and their power to open people's wallets,are fading,argue Itamar Simonson and Emanuel Rosen in their book,Absolute Value:What Really Influences Customers in the Age of Peifect Information.Surveys back up this conclusion.In North America consumers say they trust only about a fifth of brands,according to a poll by a marketing agency.Consumers seem particularly wary of big brands.About half ofAmerican shoppers say they trust small companies to do the right thing,compared with just 36%who say the same oflarge ones,reports a research firm.These opinions are starting to have effects.Of the top 100 consumers packaged-goods brands in America,90 lost market share in the year to July,according to a marketing firm.In big emerging markets,foreign-branded goods are losing their appeal,as shoppers realise that local products are no longer so inferior.The silver lining to the dark cloud looming over brands is that as people become better informed about products'underlying qualities,and more sceptical of marketing strategies,they are exhibiting a desire for brands that are"honest"and seem to have some identifiable merit.Inevitably,this is leading some marketers to embrace campaigns that seek to bring about the inexpressible quality of authenticity out of thin air.As the cynics among them might say:authenticity is the secret of success;once you fake it,you've got it made.33.American customers'selection could beA.reliable brands in the market.
B.packaged foreign goods.
C.small responsible companies.
D.products with appealing packages.
考题
Text3 Brands began as badges of product quality,going back at least as far as the medieval association of craftsmen who used them to distinguish their work.Now in providing consumers with.a host of fascinating facts,companies are striving to grant their brands"authenticity".Interbrand,a consultant on branding,describes authenticity as"an internal truth and capability",a"defined heritage"and a"well-grounded value set".Authenticity is being advertised as a cure for consumers'fading loyalty to brands.It is not hard to see why the old marketing magic is fading,in an age in which people can instantly learn truth about the things they are thinking about buying.Online reviews and friends'comments on social media help consumers see a product's underlying merits and demerits.For brands that lack any truly distinguishing features,that is bad news.The declining faith in brands is a greater threat to some types of products than others:snacks and household gadgets,say,as opposed to luxury handbags.But for a range of consumer goods,brands'strength as a signal of quality,and their power to open people's wallets,are fading,argue Itamar Simonson and Emanuel Rosen in their book,Absolute Value:What Really Influences Customers in the Age of Peifect Information.Surveys back up this conclusion.In North America consumers say they trust only about a fifth of brands,according to a poll by a marketing agency.Consumers seem particularly wary of big brands.About half ofAmerican shoppers say they trust small companies to do the right thing,compared with just 36%who say the same oflarge ones,reports a research firm.These opinions are starting to have effects.Of the top 100 consumers packaged-goods brands in America,90 lost market share in the year to July,according to a marketing firm.In big emerging markets,foreign-branded goods are losing their appeal,as shoppers realise that local products are no longer so inferior.The silver lining to the dark cloud looming over brands is that as people become better informed about products'underlying qualities,and more sceptical of marketing strategies,they are exhibiting a desire for brands that are"honest"and seem to have some identifiable merit.Inevitably,this is leading some marketers to embrace campaigns that seek to bring about the inexpressible quality of authenticity out of thin air.As the cynics among them might say:authenticity is the secret of success;once you fake it,you've got it made.32.Itamar Simonson and Emanuel Rosen point out thatA.brands still have the power to guide customers.
B.people are more loyal to some specific household products.
C.customers ofluxury handbags always have the faith on brands.
D.big companies have greater influence than that of small companies.
考题
Consumer International. It was funded by the German and Dutch governments and the European Commission.
"While many good and useful claims are being made, it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy." said Consumers International director Anna Fielder.
The lO-country study surveyed product packaging in Britain, Western Europe, Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.
The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.
Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.
"Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing." said report researcher Philip Page.
"Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading." he said.
The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly" and "non-polluting" can not be verified. "What we are now pushing for is to have multinational corporations meet the standards set by the ISO." said Page.
As indicated in this passage, with so many good claims, the consumers_________.A. are becoming more cautious about the products they are going to buy
B. are still not willing to pay more for products with green labeling
C. are becoming more aware of the effects different products have on the environment
D. still do not know the exact impact of different products on the environment
考题
根据下列内容，回答207-210题。
The makers of Europe's toilet paper and other household paper goods are contributing todeforestation by failing to offer consumers enough recycled products, conservationists said recently.
"Everyday about 270,000 trees are effectively flushed down the toilet or end up as garbagearound the world; such a use of the forests is both wasteful and unnecessary," said Duncan Poundof WWF, formerly known as the World Wildlife Fund.
According to a WWF study, the five biggest manufacturers of disposable paper products inEurope are Procter and Gamble, SCA, Kimberly Clark, Mesa Tissue and Georgia Pacific, whichcontrolabout 70 percent of European market. The vast majorityof their products contain"alarmingly low levels" of recycled fibers, it said.
That means that"virgin fibers" extracted from natural forests and tree plantations around theworld"end up as waste without the consumer's knowledge, ” the Switzerland-based internationalconservation group said in this communique.
"Consumers have no idea that they may be threatening the world's forests when they go to thebathroom, "said Pollard, who heads the WWF program on European forests.
"The manufactures claim that retailers mainly want non-recycled products because that is whatconsumers choose." the WWF said.
"It's a myth that recycled tissue products are not of good quality." Pollard said.
The European tissue business is worth around 8.5 billion euros(10 billion dollars) annuallyand accounts for 26 percent of global consumption.
Each European uses on average 13 kilos of paper products per year, the WWF said.
The WWF has asked the companies to better inform consumers about how much of theirhousehold paper goods are made with recycled fibers and to advise them to buy bounds of recycledtoilet paper and tissues.
What does the underlined part"end up as waste without the consumer's knowledge" mean ?__________A.Consumers waste "virgin fibers" because they lack knowledge
B.Consumers don't waste "virgin fibers" without knowledge
C.Consumers stopped using "virgin fibers" as waste because of knowledge
D.Consumers waste "virgin fibers" without know it
考题
Consumers are being confused and misled by the hodge-podge of environmental claims made by household products, according to a "green labeling" study published by Consumers International Friday.
Among the report's more outrageous findings--a German fertilizer described itself as "earthworm friendly" a brand of flour said it was "non-polluting" and a British toilet paper claimed to be "environmentally friendlier".
The study was written and researched by Britain's National Consumer Council (NCC) for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission.
"While many good and useful claims are being made, it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy." said Consumers International director Anna Fielder.
The lO-country study surveyed product packaging in Britain, Western Europe, Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.
The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.
Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.
"Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing." said report researcher Philip Page.
"Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading." he said.
The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly" and "non-polluting" can not be verified. "What we are now pushing for is to have multinational corporations meet the standards set by the ISO." said Page.
It can be inferred from the passage that the lobby group Consumer International wants to__________.A. make product labeling satisfy ISO requirements
B. see all household products meet environmental standards
C. warn consumers of the danger of so-called green products
D. verify the efforts of non-polluting products
考题
Consumers are being confused and misled by the hodge-podge of environmental claims made by household products, according to a "green labeling" study published by Consumers International Friday.
Among the report's more outrageous findings--a German fertilizer described itself as "earthworm friendly" a brand of flour said it was "non-polluting" and a British toilet paper claimed to be "environmentally friendlier".
The study was written and researched by Britain's National Consumer Council (NCC) for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission.
"While many good and useful claims are being made, it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy." said Consumers International director Anna Fielder.
The lO-country study surveyed product packaging in Britain, Western Europe, Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.
The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.
Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.
"Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing." said report researcher Philip Page.
"Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading." he said.
The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly" and "non-polluting" can not be verified. "What we are now pushing for is to have multinational corporations meet the standards set by the ISO." said Page.
What is one of the consequences caused by the many claims of household products?A. They are likely to lead to serious environmental problems
B. Consumers find it difficult to tell the true from the false
C. They could arouse widespread anger among consumers
D. Consumers will be tempted to buy products they don't need
考题
We can learn from the passage that__________.A.recycled tissue products are usually of bad quality
B.few consumers want to buy recycled-toilet paper
C.in Europe west forests are used to product household paper
D.consumers don't like non-recycled products
考题
Consumers are being confused and misled by the hodge-podge of environmental claims made by household products, according to a "green labeling" study published by Consumers International Friday.
Among the report's more outrageous findings--a German fertilizer described itself as "earthworm friendly" a brand of flour said it was "non-polluting" and a British toilet paper claimed to be "environmentally friendlier".
The study was written and researched by Britain's National Consumer Council (NCC) for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission.
"While many good and useful claims are being made, it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy." said Consumers International director Anna Fielder.
The lO-country study surveyed product packaging in Britain, Western Europe, Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.
The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.
Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.
"Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing." said report researcher Philip Page.
"Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading." he said.
The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly" and "non-polluting" can not be verified. "What we are now pushing for is to have multinational corporations meet the standards set by the ISO." said Page.
A study was carried out by Britain's NCC to_________.A. find out how many claims made by products fail to meet environmental standards
B. inform the consumers of the environmental impact of the products they buy
C. examine claims made by products against ISO standards
D. revise the guidelines set by the International Standards Organization
考题
资料：Anything that affects the smooth flow of information is known as noise. This might be, for example, the language used,an in appropriate use of technology or the different levels of skill and knowledge of the sender and receiver. For example, every day in the press and on TV, consumers are bombarded with often confusing or contradictory information about the health benefits or risks associated with different foods. Consumers may not have enough understanding or information to judge between conflicting messages. It is therefore not surprising that many people do not hear these messages and switch off.
A company has to overcome a considerable amount of direct noise caused by the earlier negative press articles. By not responding to these immediately or correcting with facts, consumers are confused and the company loses credibility with the press and the public.
To achieve its vision and encourage consumers to eat turkey all year round, BM Company needs to give people more information in a way they can easily understand. It has there closed to highlight key facts about the products as the foundation for many of its messages.
What may not be called noise according the passage?
A.positive press articles
B.the different levels of skill and knowledge of the sender and receiver.
C.the language used.
D.an inappropriate use of technology.
考题
共用题干
第一篇What Does GMO Free Mean?Genetically modified organisms(GMOs)in food are concern for a number of consumers who are worried about the impact that GMOs may have on their health.As a result,many companies in the late 1990s began to apply the GMO free label,indicating that their food does not contain genetically modified organisms.A number of nations legislate labeling,and in Europe,food must be labeled to indicate whether or not it contains GMOs.In the United States,however,GMO free labeling is purely voluntary and not regulated by any governmental body or organization.Since it is not regulated,there has been some question about the validity of the GMO free label in the US.A number of organizations have pressured the Food and Drug Administration(FDA),as well as the United States Department of Agriculture(USDA),to enact legislation governing food labeling in regards to GMOs.Many food activists want a label that is standardized,so that consumers who are concerned about this issue can be assured about the GMO content of products they purchase.Most US consumers have foods containing GMOs in their home.The majority of corn and soybeans grown in the US have been modified,as have several other crops.Some research indicates that many processed foods contain GMO ingredients,so for consumers who are concerned about this issue,GMO free labeling would be helpful.For consumers who want to eat natural,organic foods,knowing that the products they buy are GMO free is often very important. Although there is no federal labeling program in the US,some organic farmers and natural food producers have chosen to start their own certification programs.Getting certified through such programs can be very difficult,but many producers believe consumers will be willing to pay extra for the verification.The harmful nature of GMOs has been questioned,especially by commercial agriculture producers and seed providers.No scientific evidence has been found to suggest that genetic modification of crops is harmful to humans. Some consumers feel that it is important to be able to make conscious choices about what they eat,however,and want the ability to choose GMO free foods if they so desire.Some studies suggest that GMOs may be harmful to agriculture,with cloned genetically modified species harming overall biological diversity and modified genes finding their way into wild plants and non-modified crops.This is especially true in the case of corn,where GMO contamination became a major issue in the 1990s.Other research,however,indicates that genetically modified crops can be of benefit to the environment. Plants designed to be resistant to herbicides（除草剂）and pesticides （杀虫剂）,for example,have been seen to reduce the amount of these chemicals used by farmers on both GM and non-modified crops.Commercial agriculture producers and seed providers questioned the______.A:the consumers choice B:the nutrition of GMOsC:the output of GMOs D:the harmful nature of GMOs
考题
In many industries, consumers return products for warranty repair, replacement, or recycling. （）will become more important as customers demand more flexible and favorable return policies.A、Parts serviceB、Reverse distributionC、Reverse transportationD、International logistics
考题
单选题Passage1Consumers are being confused and misled by the hodge-podge of environmental claims made by household products，according to a"green labeling"study published by Consumers International Friday.Among the report's more outrageous findings，a German fertilizer described itself as “earthworm friendly"a brand of flour said it was"non-polluting"and a British toilet paper claimed to be“environmentally friendlier”.The study was written and researched by Britain's National Consumer Council QNCC）for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission."While many good and useful claims are being made，it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy，"said Consumers International director Anna Fielder.The 10-country study surveyed product packaging in Britain. Western Europe，Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards."Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing," said report researcher Philip Page."Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading."he said.The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly"and "non-polluting"cannot be verified."What we are now pushing for is to have multinational corporations meet the standards set by the ISO."said Page.What is one of the consequences caused by the many claims of household products?A
They are likely to lead to serious environmental problems.B
Consumers find it difficult to tell the true from the false.C
They could arouse widespread anger among consumer.D
Consumers will be tempted to buy products they don't need.
考题
单选题Passage1Consumers are being confused and misled by the hodge-podge of environmental claims made by household products，according to agreen labelingstudy published by Consumers International Friday.Among the report's more outrageous findings，a German fertilizer described itself as “earthworm friendlya brand of flour said it wasnon-pollutingand a British toilet paper claimed to be“environmentally friendlier”.The study was written and researched by Britain's National Consumer Council QNCC）for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission.While many good and useful claims are being made，it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy，said Consumers International director Anna Fielder.The 10-country study surveyed product packaging in Britain. Western Europe，Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing, said report researcher Philip Page.Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading.he said.The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as environmentally friendlyand non-pollutingcannot be verified.What we are now pushing for is to have multinational corporations meet the standards set by the ISO.said Page.What is one of the consequences caused by the many claims of household products?A
They are likely to lead to serious environmental problems.B
Consumers find it difficult to tell the true from the false.C
They could arouse widespread anger among consumer.D
Consumers will be tempted to buy products they don't need.
考题
单选题According to the text, success or failure of advertising is judged by ______A
the number of products sold.B
increase of a product’s market share.C
the improvement of communication and consumers’ attitude toward products.D
increase of retail outlets.
考题
填空题Of issues associated with green food, consumers took organic production as the most important.____
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单选题The example of the roses emphasizes the _____.A
the difficulty for ethical consumers to identify green productsB
the necessity of giving more information to ethical consumersC
the importance of making the right choice in green consumptionD
the controversy of whether or not to continue green consumption
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单选题According to the author, consumers’ best policy towards advertising is ______A
to doubt its truthB
to disbelieve itC
to distinguish between what is true and what is not trueD
to know what products the advertiser is going to sell
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单选题Passage1Consumers are being confused and misled by the hodge-podge of environmental claims made by household products，according to a"green labeling"study published by Consumers International Friday.Among the report's more outrageous findings，a German fertilizer described itself as “earthworm friendly"a brand of flour said it was"non-polluting"and a British toilet paper claimed to be“environmentally friendlier”.The study was written and researched by Britain's National Consumer Council QNCC）for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission."While many good and useful claims are being made，it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy，"said Consumers International director Anna Fielder.The 10-country study surveyed product packaging in Britain. Western Europe，Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards."Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing," said report researcher Philip Page."Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading."he said.The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly"and "non-polluting"cannot be verified."What we are now pushing for is to have multinational corporations meet the standards set by the ISO."said Page.As indicated in this passage, with so many good claims, the consumers________.A
are becoming more cautious about the products they are going to buyB
are still not willing to pay more for products with green labelingC
are becoming more aware of the effects different products have on the environmentD
still do not know the exact impact of different products on the environment
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单选题Passage1Consumers are being confused and misled by the hodge-podge of environmental claims made by household products，according to agreen labelingstudy published by Consumers International Friday.Among the report's more outrageous findings，a German fertilizer described itself as “earthworm friendlya brand of flour said it wasnon-pollutingand a British toilet paper claimed to be“environmentally friendlier”.The study was written and researched by Britain's National Consumer Council QNCC）for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission.While many good and useful claims are being made，it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy，said Consumers International director Anna Fielder.The 10-country study surveyed product packaging in Britain. Western Europe，Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing, said report researcher Philip Page.Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading.he said.The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as environmentally friendlyand non-pollutingcannot be verified.What we are now pushing for is to have multinational corporations meet the standards set by the ISO.said Page.A study was carried out by Britain's NCC to ________.A
find out how many claims made by products fail to meet environmental standardsB
inform the consumers of the environmental impact of the products they buyC
examine claims made by products against ISO standardsD
revise the guidelines set by the International Standards Organization
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单选题Passage1Consumers are being confused and misled by the hodge-podge of environmental claims made by household products，according to agreen labelingstudy published by Consumers International Friday.Among the report's more outrageous findings，a German fertilizer described itself as “earthworm friendlya brand of flour said it wasnon-pollutingand a British toilet paper claimed to be“environmentally friendlier”.The study was written and researched by Britain's National Consumer Council QNCC）for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission.While many good and useful claims are being made，it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy，said Consumers International director Anna Fielder.The 10-country study surveyed product packaging in Britain. Western Europe，Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing, said report researcher Philip Page.Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading.he said.The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as environmentally friendlyand non-pollutingcannot be verified.What we are now pushing for is to have multinational corporations meet the standards set by the ISO.said Page.According to the passage, the NCC found it outrageous that________.A
all the products surveyed claim to meet ISO standardsB
the claims made by products are often unclear or deceivingC
consumers would believe many of the manufactures' claimsD
few products actually prove to be environment friendly
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单选题What point does the author want to make in the last paragraph?A
There is no such thing as green shopping.B
Consumers have the right to know the truth.C
The green labels on products are mostly misleading.D
Producers should feel guilty for deceiving consumers.
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问答题Practice 1 Are organically grown foods the best food choices? The advantages claimed for such foods over conventionally grown and marketed food products are now being debated. Advocates of organic foods—a term whose meaning varies greatly—frequently proclaim that such products are safer and more nutritious than others. The growing interest of consumers in the safety and nutritional quality of the typical North American diet is a welcome development. However, much of this interest has been sparked by sweeping claims that the food supply is unsafe or inadequate in meeting nutritional needs. Although most of these claims are not supported by scientific evidence, the preponderance of written material advancing such claims makes it difficult for the general public to separate fact from fiction. As a result, claims that eating a diet consisting entirely of organically grown foods prevents or cures disease or provides other benefits to health have become widely publicized and form the basis for folklore.
考题
单选题Passage1Consumers are being confused and misled by the hodge-podge of environmental claims made by household products，according to agreen labelingstudy published by Consumers International Friday.Among the report's more outrageous findings，a German fertilizer described itself as “earthworm friendlya brand of flour said it wasnon-pollutingand a British toilet paper claimed to be“environmentally friendlier”.The study was written and researched by Britain's National Consumer Council QNCC）for lobby group Consumer International. It was funded by the German and Dutch governments and the European Commission.While many good and useful claims are being made，it is clear there is a long way to go in ensuring shoppers are adequately informed about the environmental impact of products they buy，said Consumers International director Anna Fielder.The 10-country study surveyed product packaging in Britain. Western Europe，Scandinavia and the United States. It found that products sold in Germany and the United Kingdom made the most environmental claims on average.The report focused on claims made by specific products, such as detergent insect sprays and by some garden products. It did not test the claims, but compared them to labeling guidelines set by the International Standards Organization (ISO) in September,1999.Researchers documented claims of environmental friendliness made by about 2,000 products and found many too vague or too misleading to meet ISO standards.Many products had specially-designed labels to make them seem environmentally friendly, but in fact many of these symbols mean nothing, said report researcher Philip Page.Laundry detergents made the most number of claims with 158. Household cleaners were second with 145 separate claims, while paints were third on our list with 73. The high numbers show how very confusing it must be for consumers to sort the true from the misleading.he said.The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as environmentally friendlyand non-pollutingcannot be verified.What we are now pushing for is to have multinational corporations meet the standards set by the ISO.said Page.It can be inferred from the passage that the lobby group Consumer International wants to________.A
make product labeling satisfy ISO requirementsB
see all household products meet environmental standardsC
warn consumers of the danger of so-called green productsD
verify the efforts of non-polluting products
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