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单选题
Research into customer satisfaction showed that ______.
A
the right smell made people think a product was better
B
people preferred the smell of lemon to coconut
C
certain smells could make people dislike a shop
D
customers rated the goods on sale as more inviting
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参考解析
解析：
结论推断题。答案出处为原文第三段。第三段中用lemon-scented detergent比coconut-scented detergent更为好销的例子及coconut-scented suntan lotion比lemon-scented suntan lotion好销的例子来强调某种香味只有利于一种特定产品的销售。
结论推断题。答案出处为原文第三段。第三段中用lemon-scented detergent比coconut-scented detergent更为好销的例子及coconut-scented suntan lotion比lemon-scented suntan lotion好销的例子来强调某种香味只有利于一种特定产品的销售。
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考题
Questions 67~68 refer to the following memo.
Bayside View Hotel
To: ALL Employees
From: Edgar Wagner, Hotel Manager
Re: Bayside View Hotel Customer Satisfaction Survey
July 20
Dear Employees,
As part of our ongoing effort to ensure that the Bayside View Hotel remains one of the premier hotels in the country, we have conducted our annual customer satisfaction survey.
The survey results showed customer satisfaction improved in two of four key service areas compared with the results from a survey done twelve months earlier. The areas showing improvement are Housekeeping and Food Services. Customer rating for Concierge Services remained the same, while a noticeable drop was shown for Front Desk Services.
Your department managers will provide you with more detailed results of the survey that pertain to your specific area of work, and will suggest ways to improve on services rated less than satisfactory.
What is indicated about the survey?
A. It was completed by hotel staff.
B. It will be used to decide promotions.
C. It was recently revised.
D. It is conducted every year.
考题
Questions 67~68 refer to the following memo.
Bayside View Hotel
To: ALL Employees
From: Edgar Wagner, Hotel Manager
Re: Bayside View Hotel Customer Satisfaction Survey
July 20
Dear Employees,
As part of our ongoing effort to ensure that the Bayside View Hotel remains one of the premier hotels in the country, we have conducted our annual customer satisfaction survey.
The survey results showed customer satisfaction improved in two of four key service areas compared with the results from a survey done twelve months earlier. The areas showing improvement are Housekeeping and Food Services. Customer rating for Concierge Services remained the same, while a noticeable drop was shown for Front Desk Services.
Your department managers will provide you with more detailed results of the survey that pertain to your specific area of work, and will suggest ways to improve on services rated less than satisfactory.
What department will probably have to make the most improvements in customer service?
A. Housekeeping
B. Concierge Services
C. Food Services
D. Front Desk Services
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考题
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考题
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考题
单选题Failure to meet customer needs can lead to______.A
overemphasis on the service format.B
decreased corporate revenue.C
misunderstanding of customer satisfaction.D
customers’ complaints.
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