单选题Apparel online business __________.A can meet various needs of customersB has comparatively lower cost than bookstoresC is hard to make people believe its high-quality goodsD has advantages for customers to return goods

考题 DEVELOPMENT OF ONLINE MARKETING With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. ? Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.1. __________ changed the way a company might carry out a marketing strategy over the past 10 years.()A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?()A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of online marketing is not mentioned?()A. Reach a wider market while cutting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?()A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperwork.5. Which is the author’s attitude towards online shopping?()A. Our shopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.

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考题 2 Good Sports Limited is an independent sports goods retailer owned and operated by two partners, Alan and Bob. Thesports retailing business in the UK has undergone a major change over the past ten years. First of all the supply sidehas been transformed by the emergence of a few global manufacturers of the core sports products, such as trainingshoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to theindependent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stockpopular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s salesrepresentatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growthof a small number of national retail chains with the buying power to offset the power of the global manufacturers.These retail chains stock a limited range of high volume branded products and charge low prices the independentretailer cannot hope to match.Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailingin particular. They employed a specialist website designer and created an online purchasing facility for theircustomers. The results were less than impressive, with the Internet search engines not picking up the companywebsite. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed tomeet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of runningthe site.Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sportsretailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest ofcustomers in other countries to the service and product range they offer. He is also aware of the need to integrate ane-business strategy with their current marketing, which to date has been limited to the sponsorship of local sportsteams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competitionwith the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below thecost price at which Good Sports can buy the goods.Required:(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developingan e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)

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考题 We can certainly deliver high-quality education to many students at much()cost.A. lowB. lowestC. lower

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考题 Directions:The following isan introduction of a company.After reading it, you should give brief answers to the five questions ( No.56 to No. 60) that follow. The answers（in not more than 3 words）should be written after the corresponding numbers on the Answer Sheet.Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. We major in professional digital security products. Our products with advanced technology, stable performance, cost-effective, stylish design, excellent quality, has won the trust of customers and a wide range of popular.Being a professional manufacturer of security products, we value Innovation, Dedication and Superiority, and satisfy our customers by adding new designs and features to our products according to customers needs.Our service knowledge is second to none. We really appreciate your business and hope to deal with you again.We sincerely welcome customers to visit and give us your advice.41．What kind of company is Ditis Hong Kong Ltd?Ditis Hong Kong Ltd is a manufacturer of ________ and peripheral equipment, knowledge-based company.42. What’s the educational background of the managers in Ditis Hong Kong Ltd?All of our managers has ________________.43. What’s the major products of the company?They major in ______________ products.44. How can the company satisfy its customers?It satisfies its customers by adding ____________to our products according to customers needs45. How about the service and knowledge of the company?Our service knowledge is ___________.

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考题 What are two advantages to customers with L2 MPLS VPNs? ()(Choose two.) A. Service provider has routing control.B. Customers control their own routing.C. Can communicate protocols other than IP.D. Allows them to use separate networks for IP and VPN traffic.

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考题共用题干 Brain Drain1.Brain drain is a phenomenon under which"people of a nation move to another nation due to financial benefits and also due to economical reasons,but there are many more reasons behind it". If we think deeply to the topic,we would find that this phenomenon has more disadvantages than advantages.2.This phenomenon has many advantages for receiving countries which will automatically benefit from the skills and talents of immigrated people who were educated and qualified in their home countnes.3.However,developing countries are deeply affected by this phenomenon since they are deprived from millions of their skilled workers, doctors,hardworking Engineers,and billions of man power. Those elites represent the backbone of their economies and once they travel abroad,their economies will not flourish and promote.In fact,there are many reasons behind brain drain.Firstly,the Government is the first responsible for brain drain. The salaries paid by local companies are much less than multinational foreign companies,which pushes millions of intelligent,hardworking Engineers to leave their native countries to look for a better life and opportunities.Secondly,the status and facilities provided by foreign companies are much higher in quality and quantity.Also,some people find it a matter of pride and dignity to work as an employee in foreign countries.4.But we have to mention that brain drain does not only affect developing countries but also has some advantages for them.People living abroad help foreigners to know about their cultures and traditions.Also,they give information about various natural beauties and tourist spots in their home countries,which encourages tourists to visit them. This in turn increases tourist income.Brain drain also helps in increasing their foreign exchanges.5.But at last you would find that brain drain has more disadvantages than advantages on developing or poor countries.So,to stop brain drain,local governments should make people aware of its harmful effects.Also Government should provide opportunities to their elites and should provide them with handsome salary so that they can serve their own mother nation.This phenomenon has many advantages for receiving countries which will benefit from the skills and talents of______.A:its harmful effectsB:immigrated peopleC:the local governmentD:their cultures and traditionsE:the hardworking engineers F: in quality and quantity

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考题共用题干 Brain Drain1.Brain drain is a phenomenon under which"people of a nation move to another nation due to financial benefits and also due to economical reasons,but there are many more reasons behind it". If we think deeply to the topic,we would find that this phenomenon has more disadvantages than advantages.2.This phenomenon has many advantages for receiving countries which will automatically benefit from the skills and talents of immigrated people who were educated and qualified in their home countnes.3.However,developing countries are deeply affected by this phenomenon since they are deprived from millions of their skilled workers, doctors,hardworking Engineers,and billions of man power. Those elites represent the backbone of their economies and once they travel abroad,their economies will not flourish and promote.In fact,there are many reasons behind brain drain.Firstly,the Government is the first responsible for brain drain. The salaries paid by local companies are much less than multinational foreign companies,which pushes millions of intelligent,hardworking Engineers to leave their native countries to look for a better life and opportunities.Secondly,the status and facilities provided by foreign companies are much higher in quality and quantity.Also,some people find it a matter of pride and dignity to work as an employee in foreign countries.4.But we have to mention that brain drain does not only affect developing countries but also has some advantages for them.People living abroad help foreigners to know about their cultures and traditions.Also,they give information about various natural beauties and tourist spots in their home countries,which encourages tourists to visit them. This in turn increases tourist income.Brain drain also helps in increasing their foreign exchanges.5.But at last you would find that brain drain has more disadvantages than advantages on developing or poor countries.So,to stop brain drain,local governments should make people aware of its harmful effects.Also Government should provide opportunities to their elites and should provide them with handsome salary so that they can serve their own mother nation.People living abroad help foreigners to know about______.A:its harmful effectsB:immigrated peopleC:the local governmentD:their cultures and traditionsE:the hardworking engineers F: in quality and quantity

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考题共用题干 Brain Drain1.Brain drain is a phenomenon under which"people of a nation move to another nation due to financial benefits and also due to economical reasons,but there are many more reasons behind it". If we think deeply to the topic,we would find that this phenomenon has more disadvantages than advantages.2.This phenomenon has many advantages for receiving countries which will automatically benefit from the skills and talents of immigrated people who were educated and qualified in their home countnes.3.However,developing countries are deeply affected by this phenomenon since they are deprived from millions of their skilled workers, doctors,hardworking Engineers,and billions of man power. Those elites represent the backbone of their economies and once they travel abroad,their economies will not flourish and promote.In fact,there are many reasons behind brain drain.Firstly,the Government is the first responsible for brain drain. The salaries paid by local companies are much less than multinational foreign companies,which pushes millions of intelligent,hardworking Engineers to leave their native countries to look for a better life and opportunities.Secondly,the status and facilities provided by foreign companies are much higher in quality and quantity.Also,some people find it a matter of pride and dignity to work as an employee in foreign countries.4.But we have to mention that brain drain does not only affect developing countries but also has some advantages for them.People living abroad help foreigners to know about their cultures and traditions.Also,they give information about various natural beauties and tourist spots in their home countries,which encourages tourists to visit them. This in turn increases tourist income.Brain drain also helps in increasing their foreign exchanges.5.But at last you would find that brain drain has more disadvantages than advantages on developing or poor countries.So,to stop brain drain,local governments should make people aware of its harmful effects.Also Government should provide opportunities to their elites and should provide them with handsome salary so that they can serve their own mother nation.To stop brain drain,local governments should make people aware of______.A:its harmful effectsB:immigrated peopleC:the local governmentD:their cultures and traditionsE:the hardworking engineers F: in quality and quantity

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考题 Getting enough vitamins is essential to life,although the body has no nutritional use for（）vitamins.Many people,nevertheless,believe in being on the“safe side”and thus take extra vitamins.However,a well‐balanced diet will usually meet all the body's vitamin needs.A.exceptional B.exceeding C.excess D.external

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考题共用题干 Transport and Trade1.Transport is one of the aids to trade.By moving goods from places where they are plentiful to places where they are scarce,transport adds to their value.The more easily goods can be brought over the distance that separates producer and consumer,the better for trade.When there were no railways,no good roads,no canals,and only small sailing ships,trade was on a small scale.2.The great advances made in transport during the last two hundred years were accompanied by a big increase in trade.Bigger and faster ships enabled a trade in meat to develop between Britain and New Zealand,for instance.Quicker transport makes possible mass-production and big business, drawing supplies from,and selling goods to,all parts of the globe.Big factories could not exist with-out transport to carry the large number of workers they need to and from their homes.Big city stores could not have developed unless customers could travel easily from the suburbs and goods delivered to their homes.Big cities could not survive unless food could be brought from a distance.3.Transport also prevents waste.Much of the fish landed at the ports would be wasted if it could not be taken quickly to inland towns.Transport has given us a much greater variety of foods and goods since we no longer have to live on what is produced locally.Foods which at one time could be obtained only during a part of the year can now, be obtained all through the year. Transport has raised the standard of living.4.By moving fuel,raw materials,and even power,as,for example,through electric cables, transport has led to the establishment of industries and trade in areas where they would have been impossible before.Districts and countries can concentrate on making things which they can do better and more cheaply than others and can then exchange them with one another. The cheaper and quicker transport becomes,the longer the distance over which goods can profitably be carried.Countries with poor transport have a lower standard of living.5.Commerce requires not only the moving of goods and people but also the carrying of messages and information. Means of communication,like telephones,cables and radio,send information about prices,supplies,and changing conditions in different parts of the world.In this way,advanced communication systems also help to develop trade.Transport has made it possible for people to eat whatever food they want_______.A:to send goods to various parts of the worldB:at any time during the yearC:has greatly promoted tradeD:is it possible to produce on a large scaleE:the transport of goodsF: it is possible to produce on a large scale

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考题共用题干 Are Online Friends Real Friends? Modern computer technology has made a new kind of human relationship possible:online friendship. ______(46)Are online friendships as beneficial as face-to-face friendships?What are the acfvantages nd disadvantages of having virtual friends?Can people form strong bonds online?Today these questions are he subject of lively debate. Some people believe that the Internet is the best way to make new friends.It's convenient,it's fast, nd it allows to make contact with different kinds of people from all over the world.When you use social etworking websites and chat rooms,you can easily find people with interests and hobbies similar to yours. nformation updates and photos add to the experience.Making friends on the Internet is especially good for hy people who feel uncomfortable in social situations.It's often easier to share thoughts and feelings nline.______(47)They can make people feel less lonely and help them solve problems. Although the Internet can encourage friendship,it has a major disadvantage.______(48)Online riends only tell you what they want you to know.They sometimes exaggerate their good qualities and hide he less positive ones,so you can't be sure of what they really like.That is why you should not give ersonal information to anyone online unless you're totally sure of who that person is. Can online friendships be as meaningful as face-to-face ones?There are different points of view. esearchers at the University of Southern California surveyed 2,000 households in the United States.The re- ults showed that more than 40 percent of participants feel"as strongly about their online buddies"as they o about their"offline"friends.______(49)In contrast,there are many people who believe that it's ot possible to have deep relationships with online friends.A young Indian software engineer,Lalitha Lakshmipathy,says,"It's good to feel connected with many people,but all my e一buddies are not necessarily my close friends."______(50)They'say that it's hard to develop feelings of trust and connection when you don't share experiences in person. Peonle continue to express different opinions about online friendship.However,most of them Tou1d agree that virtual friendships must not replace face-to-face friendships.As one life coach says,"A social networking site should only be the‘add on’in any relationship."______(46)A:Online friends,or virtual friends,are people who have become acquainted with each other through the Internet.B:In addition,virtual friends can offer emotional support.C:Many people would agree.D:Researchers also found that it's not unusual for online friends to become face-to-face friends.E:Online friends may be of help in many ways.F:When you're not face to face,it's much easier to deceive people.

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考题共用题干 How Technology Pushes Down Prices1 Prices have fallen in the food business because of advances in food production and distribution tech- nology.Consumers have benefited greatly from those advances.People who predicted that the world would run out of food were wrong. We are producing more and more food with less and less capital.Food is there- fore more plentiful and cheaper than it has ever been.Spending on food compared with other goods has fallen for many years,and continues to drop.2 Supermarkets have helped push down prices mainly because of their scale.Like any big business, they can invest in IT systems that make them efficient. And their size allows them to buy in bulk.As super- markets get bigger,the prices get lower.3 Huge retail companies such as Wal-Mart have tremendous power and they can put pressure on pro- ducers to cut their margins.As a result,some producers have had to make cuts.In recent years,Unilever has cut its workforce by 33,000 to 245,000 and dropped lots of its minor brands as part of its"path to growth"strategy.Cadbury has shut nearly 20 per cent of its 133 factories and cut 10 per cent of its 55,000 global workforce.These cuts help keep costs down,and the price of food stays low.4 Does cheap food make people unhealthy?Cheap food may encourage people to eat more.Food corn- panies certainly think that giving people more food for their money makes them buy more.Giving people bigger portions is an easy way of making them feel they have got a better deal.That is why portions have got larger and larger. In America,soft drinks came in 80z(225 g)cans in the past,then 120z(350g),and now come in 200z(550g)cans.If a company can sell you an 80z portion for$7,they can sell you a 120zportion for$8.The only extra cost to the company is the food,which probably costs 25 cents.5 Now companies are under pressure to stop selling bigger portions for less money.But it is hard to change the trend.Paragraph 3 ___________A:Huge Retailers Force Producers to Cut CostsB:Consumers Like SupermarketsC:Technology Helps Reduce Food PricesD:Food Comes Cheaper in Larger PortionsE:Chain Stores Provide Better ServiceF:Bigger Sunermarkets Offer Lower Prices

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考题共用题干 How Technology Pushes Down Prices1 Prices have fallen in the food business because of advances in food production and distribution tech- nology.Consumers have benefited greatly from those advances.People who predicted that the world would run out of food were wrong. We are producing more and more food with less and less capital.Food is there- fore more plentiful and cheaper than it has ever been.Spending on food compared with other goods has fallen for many years,and continues to drop.2 Supermarkets have helped push down prices mainly because of their scale.Like any big business, they can invest in IT systems that make them efficient. And their size allows them to buy in bulk.As super- markets get bigger,the prices get lower.3 Huge retail companies such as Wal-Mart have tremendous power and they can put pressure on pro- ducers to cut their margins.As a result,some producers have had to make cuts.In recent years,Unilever has cut its workforce by 33,000 to 245,000 and dropped lots of its minor brands as part of its"path to growth"strategy.Cadbury has shut nearly 20 per cent of its 133 factories and cut 10 per cent of its 55,000 global workforce.These cuts help keep costs down,and the price of food stays low.4 Does cheap food make people unhealthy?Cheap food may encourage people to eat more.Food corn- panies certainly think that giving people more food for their money makes them buy more.Giving people bigger portions is an easy way of making them feel they have got a better deal.That is why portions have got larger and larger. In America,soft drinks came in 80z(225 g)cans in the past,then 120z(350g),and now come in 200z(550g)cans.If a company can sell you an 80z portion for$7,they can sell you a 120zportion for$8.The only extra cost to the company is the food,which probably costs 25 cents.5 Now companies are under pressure to stop selling bigger portions for less money.But it is hard to change the trend.Some food producers have reduced__________.A:their workforceB:huge portionsC:large quantitiesD:their moneyE:a good bargainF: minor brands

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考题共用题干 How Technology Pushes Down Prices1 Prices have fallen in the food business because of advances in food production and distribution tech- nology.Consumers have benefited greatly from those advances.People who predicted that the world would run out of food were wrong. We are producing more and more food with less and less capital.Food is there- fore more plentiful and cheaper than it has ever been.Spending on food compared with other goods has fallen for many years,and continues to drop.2 Supermarkets have helped push down prices mainly because of their scale.Like any big business, they can invest in IT systems that make them efficient. And their size allows them to buy in bulk.As super- markets get bigger,the prices get lower.3 Huge retail companies such as Wal-Mart have tremendous power and they can put pressure on pro- ducers to cut their margins.As a result,some producers have had to make cuts.In recent years,Unilever has cut its workforce by 33,000 to 245,000 and dropped lots of its minor brands as part of its"path to growth"strategy.Cadbury has shut nearly 20 per cent of its 133 factories and cut 10 per cent of its 55,000 global workforce.These cuts help keep costs down,and the price of food stays low.4 Does cheap food make people unhealthy?Cheap food may encourage people to eat more.Food corn- panies certainly think that giving people more food for their money makes them buy more.Giving people bigger portions is an easy way of making them feel they have got a better deal.That is why portions have got larger and larger. In America,soft drinks came in 80z(225 g)cans in the past,then 120z(350g),and now come in 200z(550g)cans.If a company can sell you an 80z portion for$7,they can sell you a 120zportion for$8.The only extra cost to the company is the food,which probably costs 25 cents.5 Now companies are under pressure to stop selling bigger portions for less money.But it is hard to change the trend.Big supermarkets can offer food at lower prices because they can buy in__________.A:their workforceB:huge portionsC:large quantitiesD:their moneyE:a good bargainF: minor brands

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考题共用题干 How Technology Pushes Down Prices1 Prices have fallen in the food business because of advances in food production and distribution tech- nology.Consumers have benefited greatly from those advances.People who predicted that the world would run out of food were wrong. We are producing more and more food with less and less capital.Food is there- fore more plentiful and cheaper than it has ever been.Spending on food compared with other goods has fallen for many years,and continues to drop.2 Supermarkets have helped push down prices mainly because of their scale.Like any big business, they can invest in IT systems that make them efficient. And their size allows them to buy in bulk.As super- markets get bigger,the prices get lower.3 Huge retail companies such as Wal-Mart have tremendous power and they can put pressure on pro- ducers to cut their margins.As a result,some producers have had to make cuts.In recent years,Unilever has cut its workforce by 33,000 to 245,000 and dropped lots of its minor brands as part of its"path to growth"strategy.Cadbury has shut nearly 20 per cent of its 133 factories and cut 10 per cent of its 55,000 global workforce.These cuts help keep costs down,and the price of food stays low.4 Does cheap food make people unhealthy?Cheap food may encourage people to eat more.Food corn- panies certainly think that giving people more food for their money makes them buy more.Giving people bigger portions is an easy way of making them feel they have got a better deal.That is why portions have got larger and larger. In America,soft drinks came in 80z(225 g)cans in the past,then 120z(350g),and now come in 200z(550g)cans.If a company can sell you an 80z portion for$7,they can sell you a 120zportion for$8.The only extra cost to the company is the food,which probably costs 25 cents.5 Now companies are under pressure to stop selling bigger portions for less money.But it is hard to change the trend.Besides cutting its workforce,Unilever also abandoned its__________.A:their workforceB:huge portionsC:large quantitiesD:their moneyE:a good bargainF: minor brands

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考题共用题干 Google's Solar Energy Gambit（策略）Google is making its largest investment yet in clean energy,setting up a $280 million fund to finance home solar rooftop（屋顶）installations.The search giant announced today it was teaming up with the Silicon Valley's Solar City一a company chaired by Paypal co-founder and Tesla Motors executive Elon Musk一in an effort to break down the biggest barrier to solar energy adoption:the cost."It's a great way to support installations going into more homes,"said Google spokesperson Parag Chokshi.The $280 million fund is the largest fund ever created for residential solar in the United States,according to Solar City,which has raised a total of$I.28 billion in financing capacity during its five-year history.Google over the past several years has invested in large,utility-scale wind and solar,enhanced geothermal（地热）energy,and other renewable energy projects,for a grand total of more than $680 million in the sector. But today's deal is not only Google's largest foray（突袭）into the sector, it is its first investment in distributed energy. Based in San Mateo,California,less than 20 miles north of Google's Mountain View headquarters,Solar City describes itseff as a solar power service provider. The idea is that people want affordable,clean energy一but they often can't afford to buy a photovoltaic system upfront. Solar City is one of a number of companies that have attempted to help people overcome that cost hurdle（障碍）by leasing,instead of owning their rooftop solar systems.Solar City's leases and power-purchase agreements to homeowners,businesses,and schools promise a lower monthly electricity bill(including a set payment to Solar City in addition to utility payments)than customers would get with their usual electricity from the grid.Solar City not only finances these photovoltaic projects,but also designs,installs,monitors,and maintains the systems. Recently,since buying the assets of a company called Business Solutions last year,Solar City has also begun offering energy audits and small home improvements(like installing programmable thermostats)that can make a big difference in energy use.Until now,Solar City has financed most of its 15,000 projects through banks,Chief Executive Lyndon Rive said in an interview. But the problem is only about a half dozen banks are doing solar financing,he said.So in order for Solar City's model to achieve"true scale,"it must"unleash the available capital of corporate America,"he said.Rive is hopeful that Google's move today will set an example for other corporations to make similar investments. More than $680 million has been cost on solar energy by Google.A:Right B:Wrong C:Not mentiond

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考题 It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What effect has the Internet had on music piracyA、It has made it easier to fight piracy.B、It has increased the number of pirate CDs available.C、It has made it easier to illegally copy music.D、It has reduced the number of pirate CDs available.

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考题 Two advantages the TS1130 Tape Drive has over LTO-5 drives are（）.A、speed and capacityB、drive reuse and media reuse C、longer warranty and lower cost media D、backward compatibility with LTO-4 cartridges

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考题单选题To cope with the difficulty that funeral business faces, SCI has done the following EXCEPT______.A lowering the prices of some funeral goods.B providing various related services.C opening more chain stores.D building a brand.

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考题单选题Which of the following is NOT true of online shopping?A Customers can save time by online shopping.B Online shopping helps reduce retailers’ cost.C Online shopping saves customers’ energy.D Customers are sure to buy high-quality goods online.

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考题单选题Two advantages the TS1130 Tape Drive has over LTO-5 drives are（）.A speed and capacityB drive reuse and media reuse C longer warranty and lower cost media D backward compatibility with LTO-4 cartridges

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考题问答题Practice 2　　Prices have fallen in the food business because of advances in food production and distribution technology. Consumers have benefited greatly from those advances. People who predicted that the world would run out of food were wrong. We are producing more and more food with less and less capital. Food is therefore more plentiful and cheaper than it has ever been. Spending on food compared with other goods has fallen for many years, and continues to drop.　　Supermarkets have helped push down prices mainly because of their scale. Like any big business, they can invest in IT systems that make them efficient. And their size allows them to buy in bulk. As supermarkets get bigger, the prices get lower.　　Huge retail companies such as Wal-Mart have tremendous power and they can put pressure on producers to cut their margins. As a result, some producers have had to make cuts. In recent years, Unilever has cut its workforce by 33,000 to 245,000 and dropped lots of its minor brands as part of its “path to growth” strategy. Cadbury has shut nearly 20 per cent of its 133 factories and cut 10 per cent of its 55,000 global workforce. These cuts help keep costs down, and the price of food stays low.　　Does cheap food make people unhealthy? Cheap food may encourage people to eat more. Food companies certainly think that giving people more food for their money makes them buy more. Giving people bigger portions is an easy way of making them feel they have got a better deal. That is why portions have got larger and larger. In America, soft drinks came in 8oz (225g) cans in the past, then 12oz (350g), and now come in 20oz (550g) cans. If a company can sell you an 8oz portion for $ 7, they can sell you a 12oz portion for $ 8. The only extra cost to the company is the food, which probably costs 25 cents.　　Now companies are under pressure to stop selling bigger portions for less money. But it is hard to change the trend.

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考题单选题The advantage of employees having foreign language skills is that they can _____.A better control the whole negotiation processB easily find new approaches to meet market needsC fast-forward their proposals to headquartersD easily make friends with business people abroad

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考题单选题It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority. The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to. This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels. There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage. The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before. It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.What effect has the Internet had on music piracyA It has made it easier to fight piracy.B It has increased the number of pirate CDs available.C It has made it easier to illegally copy music.D It has reduced the number of pirate CDs available.

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考题单选题According to the passage, which of the following statements is true?A Transporting goods and people is the most important technology in the history of mankind.B Technology in transporting goods and people has changed human conditions more than anything else.C Technology in spreading information has changed human conditions more than transportation technology.D Technology in spreading information can’t change the economic development of society.

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考题单选题Charlie’s Chainsaw Company has reason to believe that one of its models of saw is defective. A recall of all of the saws would cost more than $5 million, and would probably result in a loss in market share over the next quarter because of bad publicity. Still, a recall is the right economic decision.　 Which of the following, if true, most supports the conclusion above?A Defective chainsaws can seriously injure or even kill the people who use them.B Charlie’s chief rival has recalled two of its products within the past year.C Product recalls often result in a perception by customers that a given product is permanently defective, even after the defect has been remedied.D The stocks of publicly traded companies that announce product recalls often drop upon the announcement, but they generally return to the pre-announcement level within 12 months.E Three years ago a rival company went out of business because of large punitive damages awarded to a plaintiff who had been injured by a defective chainsaw.

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考题单选题Apparel online business.A can meet various needs of customersB has comparatively lower cost than bookstoresC is hard to make people believe its high-quality goodsD has advantages for customers to return goods

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