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单选题
An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars. Which of the following, if true, raises the most serious doubts about the vice president’s proposal?
A
Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.
B
The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.
C
The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to29.
D
Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.
E
The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.
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参考解析
解析：
如果公司在五年内可能会面临破产，那么培养用户的长期品牌忠诚就没有意义，故B项最不支持副总的提议，故本题选B项。
如果公司在五年内可能会面临破产，那么培养用户的长期品牌忠诚就没有意义，故B项最不支持副总的提议，故本题选B项。
更多 “单选题An automaker is facing financial difficulties. The vice president of marketing has determined that the root of the company’s problems is low brand loyalty. The vice president proposes, there- fore, that the company begin an aggressive advertising campaign focused on children aged from three to eight years. By securing strong brand recognition with this demographic, he argues, the company will have an advantage when these customers reach an age when they can buy cars. Which of the following, if true, raises the most serious doubts about the vice president’s proposal?A Studies have shown that children are an important factor in the car-buying decision for 75 percent of parents with children under 18 years of age.B The financial difficulties facing the company will result in the company’s declaring bankruptcy within five years if the difficulties are not addressed effectively.C The company’s most recent advertising campaign, focused on the theme of “Rev up your life,” has received positive ratings from the demographic aged 18 to29.D Children are accustomed to viewing ads for car toys while watching their favorite television programs, so ads for actual cars will appeal to them.E The vice president who made the proposal has only one year of experience in the automotive industry, but has spent more than 20 years in the financial services and children’s entertainment industries.” 相关考题
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NEW YORK, November 19-New York's Women in Business Association announced that Anita Huntington, vice president of marketing for Kuiper Hotels, and Mary Foster, general manager of Longwood Hotels & Resorts, were recently selected as this year's Venture Award recipients. The Venture Award was established twenty years ago to recognize the contributions made by female executives to their communities. This year’s cowinner’s are the founders of Art on the Move, a charitable organization that provides art scholarships for students throughout the city.
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C. General manager
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考题
NEW YORK．November19一New York’s Women in Business Association announced that
Anita Huntington，vice president of marketing for Kuiper Hotels，and Mary Foster，general managerof Longwood Hotels&Resorts．were recently selected as this year’s Venture Award recipients。TheVenture Award Was established twenty years ago to recognize the contributions made by female executives to their communities．This year’s cowinners are the founders of Art on the Move．a charitable organization that provides art scholarships for students throughout the city．
Since joining Kuiper Hotels，Huntington has heldkey positionsinfinanceandbusiness development·Currently，she leads Kuiper’s marketing operations，often traveling to one of the morethan 270 hotels in l6 countries．Foster’s position has also taken her all over the word．
Both executives stressed that finding time for volunteer work was extremely important even though theyou tenwork long hoursat their jobs．HuntingtonandFoster willbe honoredon November 26 at a special reception at Humphrey Hall．
What is Mary Foster’s current job title?A.Salesperson
B.Vice president of marketing
C.General manager
D.Operations manager
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To: All Employees
From: Angela Ronseaux, Executive Vice President
RE: Upcoming Company Event
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As always, thank you for your hard work, and I hope to see you at the l lth annual DSI Celebration Event.
Angela Ronseaux
Executive Vice President
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B.designed
C.reported
D.encouraged
考题
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schedule a meeting with the higher-level executives to discuss budget and leasing options
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A colleague will record the meeting.B
He will meet the vice president directly in Wichita.C
A colleague will summarize the outcome of the meeting.D
He will quickly answer inquiries made by the vice president.
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wasB
hasC
wereD
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In a corporate promotional newsletterB
In a letter to the company's managementC
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