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单选题
Which of the following is true of Coca-Cola’s approach in globalization?
A
It produces goods by uniform standards.
B
It caters to the taste of local markets.
C
It loses business to keep the quality standards.
D
It changes its taste in order to reduce cost.
参考答案
参考解析
解析：
推断题文章最后一段提到了可口可乐公司的市场全球化策略：即每个地区的可口可乐口味都不完全相同，以此来迎合各地市场的不同需求，故选项A错误，选项B正确。选项C在文中没有提及，属于无中生有，故排除。最后一段第一句指出，有的公司推行市场全球化策略是为了迎合地方市场的需要，随后又列举可口可乐公司的做法以印证该论述，故可口可乐公司改变口味不是为了降低成本，选项D错误。因此答案为B项。
推断题文章最后一段提到了可口可乐公司的市场全球化策略：即每个地区的可口可乐口味都不完全相同，以此来迎合各地市场的不同需求，故选项A错误，选项B正确。选项C在文中没有提及，属于无中生有，故排除。最后一段第一句指出，有的公司推行市场全球化策略是为了迎合地方市场的需要，随后又列举可口可乐公司的做法以印证该论述，故可口可乐公司改变口味不是为了降低成本，选项D错误。因此答案为B项。
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