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问答题
Practice 10 (1) Advertisement can be thought of “as the making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. (2) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.
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更多 “问答题Practice 10 (1) Advertisement can be thought of “as the making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. (2) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.” 相关考题
考题
Which of the following is Not True?A． Advertisement makes contribution to our pockets and we may know everything.B． We can buy what we want.C． Products of good quality don't need to be advertised.D． Advertisement makes our life colorful.
考题
In the West, people often __________ for mail－order goods, which can save a lot of time.
A.sent outB.orderC.sendD.send away
考题
Actually, buyers are the group of people ()want to buy certain goods or services.
A、whichB、whoC、they
考题
Advertising can be thought of "as the means of making known in order to buy or sell goods or services". Advertising aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method. Magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local markets. Television, although more expensive, can be very effective. Posters are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertising.There can be no doubt that the growth in advertising is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and patent medicines have been built up largely by advertising. We might ask whether the cost of advertising is paid for by the manufacturer or by the customer. Since advertising forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertising. However, if large scale advertising leads to increased demand, production costs are reduced, and the customer paysless.It is difficult to measure exactly the influence of advertising on sales. When the market is growing, advertising helps to increase demand. When the market is shrinking, advertising may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertising if they were not convinced of its value to them.1.Advertising is in the main paid for by____.A、the customerB、the manufacturerC、increased salesD、reduced prices2."Large scale" in the third paragraph means____.A、expensiveB、well-balancedC、extensiveD、colorful3.According to the passage, trade fairs 1st paragraph may____.A、replace exhibitions and marketsB、attract possible customersC、offer fun and amusementD、provide cheap goods4.Advertising is often used to____.A、deceive customersB、increase productionC、arouse suspicionD、push the sale5.The word 'media' 1st paragraph refers to____.A、the pressB、televisionC、radioD、all of the above
考题
(阅读理解题)Advertising is a form. of selling. It makes you want to buy a product or a service. In order to attract your interest it uses various approaches. One is the emotional approach. For example, consider an advertisement for a blanket. It is beautifully printed in full color. It shows a young woman looking dreamily at a pretty blanket. “To you a blanket is more than a source of warmth,” it says. “You need beauty as well as a good night’s sleep.” Looking at the advertisement, you may feel flattered. You may feel yourself different from those who buy blankets simply for warmth. And so you may want to have one yourself. In the same way, a man may buy a certain make of car just because he wants to impress his friends. This seems ridiculous, of course, since people buy a car as a means of transportation. But there are many people who secretly feel that a certain car will give them prestige. To realize this, you have only to look at TV commercials in which nice-looking cars are shown together with people everyone admires. On the contrary, when a man buys a delivery truck for his business that is not the case. Here he will not try to seem important as he may when he buys a luxury car. What he has in mind is a truck that will do its job efficiently. Similarly, a woman buying a refrigerator will not be led by her emotions so easily. She wants to know such facts as how much food it can hold and whether the food is easy to reach. In such cases, advertising is generally straightforward. It gives you the facts about a product rather than an idea. Generally, advertisements use either the emotional or the rational approach, or a combination of the two. Advertising reflects our way of living. This is one reason why an American university has recently set up a place storing historical records for TV commercials that have been used in the past. They will be useful in learning why people really behaved, thought, and acted as they did in the days when these commercials appeared on TV.(1).What does advertising sell?A、A product or a serviceB、Emotion or rationC、Facts or ideasD、Impression or prestige.(2).What will you feel when looking at the advertisement at which a beauty is looking dreamily?A、to be worriedB、to be relaxedC、to be praised and pleasedD、to be cheated(3).Which “make” in the following sentences is the same as the one (underlined) in Para. 2?A、My parents always make me do my homework before I go outB、With blood pouring from his leg, he made it to a nearby houseC、It’s one of the most popular makes of satellite phone on the marketD、None of the above(4).Which of the following commodities should use the emotional approach in advertising according to the passage?A、delivery truckB、carC、refrigeratorD、washing machine(5).According to the passage, which of the following statement is NOT true?A、Advertising can help us to know how people live in the pastB、The emotional approach focuses on the customers’ feelings while the rational approach concentrates on the products’ functionsC、What you buy should make others think highly of youD、To some degree, TV commercials can help people make decisions.
考题
(阅读理解题)Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods.But it is not completely right.Advertisement has another equally important function—to inform.A great deal of the knowledge we have about household goods derives largely from the advertisements we read.Advertisements introduce us to new products or remind us of the existence of ones we already know about.Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.Lots of people pretend that they never read advertisements, but this claim may be seriously doubted.It is hardly possible not to read advertisements these days.And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news.We must not forget that advertising makes a positive contribution to our pockets.Newspapers, commercial radio and television companies could not subsist without this source of revenue.The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers.Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine.What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns.For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.(1).What will you possibly want to know from a washer advertisement?A、some detailsB、how much it will costC、its functionsD、all of the above.(2).What is the author’s attitude towards most people’s claim that they never read advertisements?A、doubtB、agreementC、acceptanceD、in favor of(3).According to the text, which of the following statements is true?A、only TV commercials are useful in daily lifeB、advertisements help to change our lifeC、advertisements should be seriousD、advertisements make us spend more money on newspaper, magazines and broadcast programs(4).In the passage, the author is focusing on ____________.A、how people buy things through advertisementsB、the useful service of advertisements to the communityC、how advertisers spend their moneyD、the advantages and disadvantages of advertisements(5).According to the passage, advertisements will NOT make us ____________.A、buy somethingB、know the functions of some new goodsC、learn some knowledgeD、forget the old things that are already known by people
考题
In the author’s opinion, ________.[A] advertising can seldom bring material benefit to man by providing information[B] advertising informs people of new ideas rather than wins them over[C] there is nothing wrong with advertising in persuading the buyer[D] the buyer is not interested in getting information from an advertisement
考题
The author's attitude toward the influence of advertisement on people's habits is（ ）[A] indifferent[B] negative[C] positive[D] biased
考题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
Why do the critics criticize advertisers?A.Because advertisers often brag．
B.Because critics think advertisement is a "waste of money"．
C.Because customers are encouraged to buy more than necessary．
D.Because customers pay more．
考题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
Which of the following is NOT true?A.Advertisement makes contribution to our pockets and we may know everything．
B.We can buy what we want．
C.Good quality products don't need to be advertised．
D.Advertisement makes our life colorful．
考题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
What is the main idea of this passage ?A.Advertisement．
B.The benefits of advertisement．
C.Advertisers perform a useful service to communities．
D.The costs of advertisement．
考题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．
Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about household goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our
pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper would cost if we had to pay its full price !
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
The passage is__________．A.Narration
B.Description
C.Criticism
D.Argumentation
考题
Which of the following is NOT true?__________A.Advertisement makes contribution to our pockets and we may know everything
B.We can buy what we want
C.Good quality products don't need to be advertised
D.Advertisement makes our life colorful
考题
Which of the following is Not True?A. Advertisement makes contribution to our pockets and we may know everything
B. We can buy what we want
C. Products of good quality don't need to be advertised
D. Advertisement makes our life colorful
19. Which of the following is Not True?
考题
资料分析
Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays... "
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of the ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn't forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!A. Advertisement
B. The benefits of advertisement
C. Advertisers perform a useful service to communities
D. The costs of advertisement
考题
根据下列内容，回答211-215题。
Advertisers tend to think big and perhaps this is why they're always coming in for criticism.
Their critics seem to resent them because they have a flair for self-promotion and because theyhave so much money to throw around. "It's iniquitous," they say, "that this entirely unproductiveindustry (if we can call it that) should absorb millions of pounds each year. It only goes to showhow much profit the big companies are making. Why don't they stop advertising and reduce theprice of their goods? After all, it's the consumer who pays ..."
The poor old consumer! He'd have to pay a great deal more if advertising didn't create massmarkets for products. It is precisely because of the heavy advertising that consumer goods are socheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. An-other equally important function is to inform. A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read.
Advertisements introduce us to new products or remind us of the existence of ones we alreadyknow about. Supposing you wanted to buy a washing machine, it is more than likely you would ob-tain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriouslydoubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Wouldyou enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would youlike to read only closely printed columns of news in your daily paper?A cheerful, wittyadvertisement makes such a difference to a drab wall or a newspaper full of the daily ration ofcalamities. We must not forget, either, that advertising makes a positive contribution to ourpockets. Newspapers, commercial radio and television companies could not subsist without thissource of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broad-cast programmes is due entirely to the money spent by advertisers. Just think what a newspaperwould cost if we had to pay its full price!
Another thing we mustn't forget is the"small ads." which are in virtually every newspaper andmagazine. What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns. For instance, you can find a job, buy or sell ahouse, announce a birth, marriage or death in what used to be called the "hatch, match and dis-patch" column but by far the most fascinating section is the personal or "agony" column. No otheritem in a newspaper provides such entertaining reading or offers such a deep insight into human
nature. It's the best advertisement for advertising there is!
What is the main idea of this passage?__________A.Advertisement.
B.The benefits of advertisement.
C.Advertisers perform a useful service to communities.
D.The costs of advertisement.
考题
Advertisers tend to think big and perhaps this is why they're always coming in for criticism．Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around． "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year． It only goes to show how much profit the big companies are making． Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ．．．"
The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products． It is precisely because of the heavy advertising that consumer goods are so cheap． But we get the wrong idea if we think the only purpose of advertising is to sell goods． Another equally important function is to inform． A great deal of the knowledge we have about house-hold goods derives largely from the advertisements we read．
Advertisements introduce us to new products or remind us of the existence of ones we already know about． Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc．, from an advertisement．
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted． It is hardly possible not to read advertisements these days． And what fun they often are too! Just think what a railway station or a newspaper would be like without advertisements． Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities． We must not forget, either, that advertising makes a positive contribution to our pockets． Newspapers, commercial radio and television companies could not subsist without this source of revenue． The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers． Just think what a newspaper woald cost if we had to pay its full price!
Another thing we mustn't forget is the"small ads．" which are in virtually every newspaper and magazine． What a tremendously useful service they perform for the community! Just about any-thing can be accomplished through these columns． For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column． No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature． It's the best advertisement for advertising there is!
The attitude of the author toward advertisers isA.appreciative
B. trustworthy
C. critical
D. dissatisfactory
考题
It seems obvious that you don"t give away your product for free but this is exactly what indie rock group The Crimea did earlier this year. The band"s reasoning goes like this: more people will download the free album than would pay for it. Therefore more people will heat. The Crimea"s music. These people will then pay money for concerts by the band and perhaps buy a T-shirt or other merchandise. If the band play regular concerts to crowds of 200 or 300 people they can make more money than they would from sales of a CD. There will always be some people who want something they can hold in their hands so they will release the CD into the shops too—but making money through sales of their music isn"t the top priority.
The story illustrates the creative thinking going on in the music business in response to dramatic changes over the last few years in the way that people buy music. Sales of music digitally—to computer, phones and MP3 players rose to $2 billion in 2006—an increase of almost 100 percent on the previous year—yet overall record company sales are down. People are simply not buying CDs in record shops in anything like the numbers they used to.
This trend looks set to continue, so the big question for the music industry is whether they can successfully manage the move to being primarily a digital industry without profits falling to unacceptable levels.
There are both positive and negative signs. On the plus side, more and more people are buying music on mobile phones, which allows people to make impulse purchases—they can buy a song as soon as they hear it. Research by the UK mobile operator 3 suggested that 75 percent of 16 to 24-year-olds wanted to buy a track they liked as soon as they heard it. With so much competition for people"s disposable income, a product that you can sell immediately is a big advantage.
The bad news for record companies, however, is the amount of music that is downloaded illegally. Piracy—usually in the form of cheaply copied CD—has long been an issue for the music business but the Internet means music can be copied and distributed freely through file-sharing sites on a large scale than ever before.
It is this situation that leads bands to start giving away their music for free and promises to make the next few years a very interesting time in the music business.The Crimea also released CDs for sale in shops because （）.A、people who attend their concerts need themB、they want to make extra moneyC、there are still people who prefer CDs to other formatsD、people who fail to attend their concerts need them
考题
单选题According to this advertisement, at the Forum people ______.A
come together in order to form an organizationB
express different opinions and discuss public affairsC
eat together to celebrate their success or victoryD
work together for the purpose of business
考题
单选题Which of the following most closely parallels the situation described in the first sentence of the text?A
Although a town reduces its public services in order to avoid a tax increase, the town’s tax rate exceeds that of other towns in the surrounding area.B
Although a state.passes strict laws to limit the type of toxic material that can be disposed of in public landfills, illegal dumping continues to increase.C
Although a town’s citizens reduce their individual use of water, the town’s water supplies continue to dwindle, because of a steady increase in the total populating of the town.D
Although a country attempts to increase the sale of domestic goods by adding a tax to the price of imported goods, the sate of imported goods within the country continues to increase.
考题
单选题The main purpose of this advertisement is to ______.A
encourage more people to attend the Forum in timeB
promise everyone can pay less money to attend the ForumC
call on the people in the north of the USA to go south for holidaysD
introduce some new activities and topics of the Forum
考题
问答题练习13 (1) Advertisement can be thought of “as the making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. (2) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.
考题
单选题The author of this passage tries to __________.A
present certain facts of how the development of a person’s attitude can be influencedB
show that our society is not doing enough to help children shape their attitudesC
point out that teachers are the only people who can influence the children’s attitudesD
prove that speeches and books are the only factors to indoctrinate children
考题
单选题Advertisement can increase demand _____.A
all the timeB
in any circumstancesC
in a growing marketD
in a shrinking market
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问答题Practice 10 (1) Advertisement can be thought of “as the making known in order to buy or sell goods or services.” Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. (2) There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.
考题
问答题Practice 9 In the United States most people are simultaneously consumers and producers; they are also voters who help influence the decisions of the government. The mixture among consumers, producers and government changes constantly, making a dynamic rather than a static economy. In the last decade consumers have made their concern known and government has responded by creating agencies to protect consumer interests and promote the general public welfare. In another development, the population and the labor force have moved dramatically from farms to cities, from the fields to the factories, and above all to service industries, thus providing more personal and public services. In today's economy these providers of services far outnumber producers of agricultural and manufactured goods. Generally, there are three kinds of businesses: (1) those started and managed personally by single owners or single entrepreneurs; (2) the partnership where two or more people share the risks and rewards of a business, and (3) the corporation where shareholders as owners can buy and sell their shares at any time on the open market. This latter structure, by far the most important, permits the amassing of large sums of money by combining investment of many people, making possible large-scale enterprises.
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