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市场营销 问题列表
问题 判断题There are eight traditional functions of marketing:  ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.  ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.  ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.  ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.  ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.  ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.  ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.  ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers ignore transporting costs and services.A 对B 错

问题 多选题市场营销渠道企业包括(  )。A供应商B商人中间商C代理中间商D辅助商E二级代理商

问题 单选题通过有效地安排商品的仓储、管理和转移,使商品在需要的时间到达需要的地点的经营活动是指(  )。A 物流B 商流C 资金流D 信息流

问题 填空题反映情况,揭露问题,总结经验是()的三种类型。

问题 单选题市场主导者除保卫自己的阵地外,还应建立某些辅助性的基地作为防御阵地,或必要时作为反攻基地。这是(  )。A 阵地防御B 侧翼防御C 以攻为守D 反击防御

问题 单选题不需要在落款处加盖印章的公文是()。A 通知B 通告C 通报D 会议纪要

问题 多选题企业在规定企业的使命时,需要考虑(  )。A企业过去历史的突出特征B企业的业主和最高管理层的意图C企业周围环境的发展变化D企业的资源情况E竞争对手的资源

问题 判断题财政政策和货币政策都是由政策制定的。A 对B 错

问题 单选题下列检验证书中用于证明卖方所交货物质量状况的凭证是()A 重量检验证书B 产地证明书C 财产价值鉴定证书D 品质检验证书

问题 单选题领导者素质形成和发展的物质基础是()A 良好的心理素质B 良好的道德素质C 良好的生理素质D 良好的政治素质

问题 单选题()是影响奢侈品、汽车、旅游等市场需求的重要因素。A 名义收入B 实际收入C 可支配收入D 可随意支配收入

问题 判断题There are eight traditional functions of marketing:  ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.  ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.  ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.  ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.  ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.  ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.  ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.  ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Both transporting and storing are the aspects of the physical distribution of products.A 对B 错

问题 问答题简要回答当代区域经济一体化发展的特点。

问题 多选题产业市场的细分变量除了与消费者市场细分变量相同的变量外,还包括(  )。A最终用户B顾客规模C地理D收入E营销方式

问题 填空题()适用于公布社会各有关方面应当遵守或者周知的事项。