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Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
参考答案
更多 “ Text 3Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive— advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.51. By the first sentence of the passage the author means that ________.[A] he is fairly familiar with the cost of advertising[B] everybody knows well that advertising is money consuming[C] advertising costs money like everything else[D] it is worthwhile to spend money on advertising ” 相关考题
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The money he spent _______ more than 1,000 dollars.
A. added toB. added inC. added up toD. added on
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Some experts argue that the money is well spent because ______.A. crime will cost more money to societyB. the government can well afford the moneyC. the number of prisoners is not really largeD. prisoner population decreased in the 1990s
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We have spent all of our spare time()our spare money on the project.A. as soon asB. as long asC. as well as
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_____________, we started looking for work.
A. Having been spent all the moneyB. All the money having been spentC. We spent all the moneyD. All the money was spent
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She had waited at another museum for days and had spent all her money _____ to find Sidney.A:triedB:tryingC:to tryD:try
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If the worst comes and they fail, they''re never going to____ the cost; they have spent so much money and time as well.
A、recoverB、cornC、noisyD、congratulations
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From this passage, we learn that the people ______.A) spend more money than they earnedB) saved more money than previouslyC) spent their money wiselyD) invested and consumed at an accelerated pace
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Excerpt 1 I saw a television advertisement recently for a new product called an air sanitizer.A woman stood in her kitchen, spraying the empty space in front of her as though using Mace against an imaginary assailant.She appeared very determined.Where others are satisfied with antibacterial-laced sponges, dish soaps, hand sanitizers and telephone wipes, here was a woman who sought to sterilize the air itself. Excerpt 2 During the early stages of the Industrial Revolution, advertising was a relatively straightforward means of announcement and communication and was used mainly to promote novelties and fringe products.But when factory production got into full swing and new products, e.g.processed foods, came onto the market, national advertising campaigns and brand naming of products became necessary.Before large-scale factory production, the typical manufacturing unit had been small and adaptable and the task of distributing and selling goods had largely been undertaken by wholesalers.The small non-specialized factory which did not rely on massive investment in machinery had been flexible enough to adapt its production according to changes in public demands. Excerpt 3 Money spent on advertising is money spent as well as any I know of.It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.By drawing attention to new ideas it helps enormously to raise standards of living. Excerpt 4 Search advertising—the small text-ads that appear alongside Google and Yahoo Searches—account for 40% of the online ad market.Another 20% goes to display ads and 18% to classified advertising.But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites provide localized and more elaborate services for online users. Excerpt 5 This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of Americas three big television networks, ABC, CBS and NBC predicts Advertising Age.It will, says the trade magazine, represent a "watershed moment" in the evolution of the Internet as an advertising medium.A 30-second prime-time TV ad was once considered the most effective—and the most expensive—form. of advertising.But that was before the Internet got going.And this week online advertising made another leap forward. Excerpt 6 Advertising does more for the material benefit of the community than any other force I can think of.There is one more point I feel I ought to touch on.Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.He was drawing excessively fine distinctions.Of course advertising seeks to persuade. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.An example of a product which might well have been advertised during the early stages of the Industrial Revolution is______.A．a cooking utensilB．new child"s toyC．tinned fruitD．household soap
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By the first sentence of Excerpt 3 the author means that______.A．he is fairly familiar with the cost of advertisingB．everybody knows well that advertising is money consumingC．advertising costs money like everything elseD．it is worthwhile to spend money on advertising
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The woman felt badly hurt because she______.A．gave many gifts to the manB．spent a lot of time with the manC．failed to find true love from the manD．spent too much money on the phone
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By "Angel money", the author refers to__________.A.the money borrowed from banks
B.the money spent to promote sales
C.the money raised from close friends
D.the money needed to start a business
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I spent most of my money in the first week and（）had very little for food at the end of the holiday.AsinceBhoweverCmoreoverDconsequently
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Teaching Children to Spend Pocket Money Wisely
School-going children need pocket money for food, stationery and bus fares. Parents give pocket money to their children in different ways. Some give a lump sum at the beginning of a month or a week. ____1____ The way in which pocket money is given affects how money is spent or saved. On the other hand, the children's spending habits may affect how pocket money is given.
Pocket money given on a daily basis is sometimes termed as "food money". ____2____ They learn how to manage small sums of money. As the money is limited, they have to control their spending. Some parents choose this method of allocating pocket money in order to prevent their children from overspending, hoping that in time they can be trusted with larger sums of money. ____3____.
Giving pocket money on a daily basis places responsibilities of budgeting on the parents, instead of the child. The child may spend every single cent of the daily pocket money by overindulging in junk food, as they know they will get another sum of money the next day. This results in children being short-sighted in their spending. ____4____ They may develop the mentality that money is meant to be spent. Others spend more than they are given. They borrow from their siblings or their classmates when they feel like indulging themselves. Then they may ask for money to pay off their debts. This habit of borrowing causes them to depend on others to solve their problems. ____5____.
____3____内应选（）A、There is no better way to teach children to manage money than to start with their pocket money.B、The thought of saving money never crossed their minds.C、Children usually use the pocket money to buy food during recess and also at lunch hour if they have school activities in the afternoon.D、Others prefer to give pocket money on a daily basis.E、Parents who earn daily wages may also opt for this due to financial constraints.F、In such instances, the purpose of rationing is defeated.
考题
Personal Finance
When it comes to our finances, each of us has our own individual approach. Some of us are savers, some are spenders, and others are some-where in between. This continuum is a paradigm that our popular culture uses to frame differences in the way people approach money.
I believe that the way we approach our finances goes beyond that particular behavioral characteristic. In reality, I think our approach to finances can be viewed in more of a multi-dimensional setting, where money has a different role in our lives. For some, money means survival, plain and simple. For others, money is something that is a part of their lives but rarely on their mind, regardless of the role it actually plays. For yet others, money is an obsession, as accumulation indicates achievement. Some people view money as a defensive resource to protect against future setbacks. Some people want money to provide a good home, to contribute to the ability to have certain hobbies, or to provide something to future generations and so on. Sometimes the same person may view money differently in different situations. The bottom line is that we each have our own relationship with money, and our own conscious and subconscious needs for money, rooted in our value systems.
This is an area of personal finance that has interested me for a while. Why do people behave the way they do with respect to their money? What's driving this behavior? Of course, a starting point for anybody is to consider how you personally view things. Taking an introspective approach，I have spent time figuring out my own take on money，and the role it plays in my life. What I have determined is that for me，it fits into a framework that includes the following elements：health, wealth, and relationships. These are linked together as a part of a system. They're all connected, and to the extent one is strengthened, the others will be strengthened as well. If one is weakened, the others will be weakened as well. So to me, money is a part of the wealth aspect of HWR. Beyond basic survival, money gives you the opportunity to live a healthier life, with the time and means to have more positive relationships. One thing I want to make clear is that I am not saying that money buys friends. Well, it could, but those aren't true friends. What I am saying is that the more money you have ,on balance, the less stressed you are about it, and the more time you have to do other things, such as cultivate true, genuine relationships that aren’t based on money. Money is but a component in the system.
The approaches to finances vary from person to person.（）A、TrueB、FalseC、Not Given
考题
单选题Personal Finance
When it comes to our finances, each of us has our own individual approach. Some of us are savers, some are spenders, and others are some-where in between. This continuum is a paradigm that our popular culture uses to frame differences in the way people approach money.
I believe that the way we approach our finances goes beyond that particular behavioral characteristic. In reality, I think our approach to finances can be viewed in more of a multi-dimensional setting, where money has a different role in our lives. For some, money means survival, plain and simple. For others, money is something that is a part of their lives but rarely on their mind, regardless of the role it actually plays. For yet others, money is an obsession, as accumulation indicates achievement. Some people view money as a defensive resource to protect against future setbacks. Some people want money to provide a good home, to contribute to the ability to have certain hobbies, or to provide something to future generations and so on. Sometimes the same person may view money differently in different situations. The bottom line is that we each have our own relationship with money, and our own conscious and subconscious needs for money, rooted in our value systems.
This is an area of personal finance that has interested me for a while. Why do people behave the way they do with respect to their money? What's driving this behavior? Of course, a starting point for anybody is to consider how you personally view things. Taking an introspective approach，I have spent time figuring out my own take on money，and the role it plays in my life. What I have determined is that for me，it fits into a framework that includes the following elements：health, wealth, and relationships. These are linked together as a part of a system. They're all connected, and to the extent one is strengthened, the others will be strengthened as well. If one is weakened, the others will be weakened as well. So to me, money is a part of the wealth aspect of HWR. Beyond basic survival, money gives you the opportunity to live a healthier life, with the time and means to have more positive relationships. One thing I want to make clear is that I am not saying that money buys friends. Well, it could, but those aren't true friends. What I am saying is that the more money you have ,on balance, the less stressed you are about it, and the more time you have to do other things, such as cultivate true, genuine relationships that aren’t based on money. Money is but a component in the system.
Money is only a part of the HWR system.（ ）A
TrueB
FalseC
Not Given
考题
单选题By the first sentence of Excerpt 3 the author means that _____.A
he is fairly familiar with the cost of advertisingB
everybody knows well that advertising is money consumingC
advertising costs money like everything elseD
it is worthwhile to spend money on advertising
考题
单选题Teaching Children to Spend Pocket Money Wisely
School-going children need pocket money for food, stationery and bus fares. Parents give pocket money to their children in different ways. Some give a lump sum at the beginning of a month or a week. ____1____ The way in which pocket money is given affects how money is spent or saved. On the other hand, the children's spending habits may affect how pocket money is given.
Pocket money given on a daily basis is sometimes termed as "food money". ____2____ They learn how to manage small sums of money. As the money is limited, they have to control their spending. Some parents choose this method of allocating pocket money in order to prevent their children from overspending, hoping that in time they can be trusted with larger sums of money. ____3____.
Giving pocket money on a daily basis places responsibilities of budgeting on the parents, instead of the child. The child may spend every single cent of the daily pocket money by overindulging in junk food, as they know they will get another sum of money the next day. This results in children being short-sighted in their spending. ____4____ They may develop the mentality that money is meant to be spent. Others spend more than they are given. They borrow from their siblings or their classmates when they feel like indulging themselves. Then they may ask for money to pay off their debts. This habit of borrowing causes them to depend on others to solve their problems. ____5____.
____1____内应选（）A
There is no better way to teach children to manage money than to start with their pocket money.B
The thought of saving money never crossed their minds.C
Children usually use the pocket money to buy food during recess and also at lunch hour if they have school activities in the afternoon.D
Others prefer to give pocket money on a daily basis.E
Parents who earn daily wages may also opt for this due to financial constraints.F
In such instances, the purpose of rationing is defeated.
考题
单选题According to the passage, Los Angeles is a city where _____.A
there is no public transportation systemB
more money is spent on highways for carsC
more money is spent on public transportation systemsD
public transportation is more developed than in other cities
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单选题I spent most of my money in the first week and（）had very little for food at the end of the holiday.A
sinceB
howeverC
moreoverD
consequently
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问答题Grandma sent Johnny some money for his birthday. Johnny spent all of it in five stores. In each store, he spent $1.00 more than half of what he had when he came in. How much money did he get from grandma?
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单选题The prodigal son spent his money extravagantly and soon after he left home he was reduced to a beggar.A
lavishlyB
economicallyC
thriftilyD
extrovertly
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