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当Mattel只在连锁百货店销售芭比的妹妹-凯利是，Mattel参与了（）
- A、长期布局战略
- B、渠道成员选择战略
- C、独家布局战略
- D、目标市场选择战略
- E、中间商选择战略
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更多 “当Mattel只在连锁百货店销售芭比的妹妹-凯利是，Mattel参与了（）A、长期布局战略B、渠道成员选择战略C、独家布局战略D、目标市场选择战略E、中间商选择战略” 相关考题
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第三篇The Barbie DollsIn the mid 1940's, the young ambitious duo（一对艺人）Ruth and Elliot Handler, owned a company that made wooden picture frames.It was in 1945 that Ruth and Elliot Handler joined with their close friend Harold Mattson to form a company that would be known for the most famous and successful doll ever created.This company would be named Mattel, MATT for Mattson,and EL for Elliot.In the mid 1950's,while visiting Switzerland,Ruth Handler purchased a German Lilli doll.Lilli was a shapely,pretty fashion doll first made in 1955.She was originally fashioned after a famous cartoon character in The West German Newsletter, Build.Lilli is the doll that would inspire Ruth Handler to design the Barbie doll.With the help of her technicians and engineers at Mattel,Barbie was born.Ruth then hired Charlotte Johnson,a fashion designer,to create Barbie's wardrobe.It was in 1 958 that the patent for Barbie was obtained.This would be a fashion doll unlike any of her time.She would be long limbed,shapely,beautiful,and only 11.5 inches tall.Ruth and Elliot would name their new fashion doll after their own daughter,Barbie.In 1959,the Barbie doll would make her way to the New York Toy Show and receive a cool reception from the toy buyers.Barbie has undergone a lot of changes over the years and has managed to keep up with current trends in hairstyles,makeup and clothing.She is a reflection of the history of fashion since her introduction to the toy market.Barbie has a universal appeal and collectors both young and old enjoy time spent and memories made with their dolls.Who owned Mattel?A:Mattson.B:Elliot.C:Ruth and Elliot Handler.D:Harold Mattson,Ruth and Elliot Handler.
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烟酒商店业态的识别标准不含（）。A、多位于市、区（县）商业中心、居民区或百货店、购物中心内B、管理信息化程度不一、采取单体或连锁经营方式C、采取柜台销售与自选（开架）销售相结合方式D、营业面积一般在200平方米左右
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（）在总部的组织领导下，采取共同的经营方针、一致的营销行动实行集中采购和分散销售的有机结合，通过规范化经营实现规模经济效益的联合。A、专业店B、百货店C、超级市场D、购物中心E、连锁店
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单选题（）在总部的组织领导下，采取共同的经营方针、一致的营销行动实行集中采购和分散销售的有机结合，通过规范化经营实现规模经济效益的联合。A
专业店B
百货店C
超级市场D
购物中心E
连锁店
考题
单选题（）的经营要求具有较高的专业知识和操作技能，销售与服务密切结合，能提供周到的服务。A
专业店B
百货店C
超级市场D
购物中心E
连锁店
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