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Pepsi Cola一般可以被认为属于Coca Cola营销公众中的（）。
- A、生存性公众
- B、功能性公众
- C、同业性公众
- D、扩散性公众
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更多 “Pepsi Cola一般可以被认为属于Coca Cola营销公众中的（）。A、生存性公众B、功能性公众C、同业性公众D、扩散性公众” 相关考题
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关于美国临床实验室有关的认可组织,不包括A.美国血库协会(AABB)B.美国病理家协会(CAP)C.美国临床化学协会(AACC)D.美国实验室认可教育协会(COLA)E.美国组织相容性与免疫遗传协会(ASHI)
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一What wouldyouliketodrink?--- _____ .A. Nice to meet youB. I'd like a roast chicken, pleaseC. A coca-cola for me ,
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根据文章内容进行判断，正确写“T”错误写“F”Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the products name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.( )26. According to the writer, it is not necessary for a company to register a trademark.( )27. A trademark may be regarded as a protection for a brand name.( )28. The trademark symbols TM and ? can be exchanged in a brand.( )29. Legal protection on a brand comes into force only after registration.( )30. A company can freely use other companies brands.
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By 1929, Mickey Mouse was as popular ________ 选择
By1929,MickeyMousewasaspopular________childrenasCoca-Cola.A)forB)inC)toD)with
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资料：Some companies are more creative in their use of history than others. HSBC’s History Wall, a striking art installation at the bank’s London headquarters, is made up of 3,743 images drawn from the bank’s archives and arranged in chronological order.
Even this is dwarfed by Coca Cola, the American classics. In May, Coca Cola opened a new corporate museum in Atlanta, which is expected to pull in more than 1 million visitors annually, Attractions include the first Coke cans to go into space, a functioning botting line and a tasting lounge.
The benefits of knowing your corporate history can be very practical. Companies often use their history as inspiration for new products. Disney constantly mines its archives of old films. Carmakers have overhauled old designs for the modern era: Volkswagen’s New Beetle is an obvious example.
But the bigger payoff tends to be less tangible — that of forging stronger bonds with customers and employees. Age can by itself confer a sense of trustworthiness, brewers and banks are fond of flaunting（炫耀） their deep roots. Jim Gilmore, co-author of “Authenticity”, argues that history is also vital in giving companies a genuine sense of personality. Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s, for example, where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth. Rather than commissioning dusty biographies to mark anniversaries, Mr. Gilmore believes that firms should search the archives for inspiring stories of this kind.
Younger companies can use history, too. Before giving up their old jobs, the founders of Innocent, a British drinks firm formed in 1998,sold an initial batch of smoothies from a market stall in London. They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs. The rest, as they say, is history. The firm now uses the story to illustrate its folksy image.
Which of the following can be inferred from the passage?A.Activities did by HSBC are better than those of Coca -cola.
B.New designs inspired by old products are not good.
C.Young companies do better than old companies in using history.
D.Consumers often trust old-aged companies more.
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Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
Legalprotectiononabrandcomesintoforceonlyafterregistration.
考题
关于美国临床实验室有关的认可组织，不包括（）。A、美国血库协会（AABB）B、美国病理家协会（CAP）C、美国临床化学协会（AACC）D、美国实验室认可教育协会（COLA)E、美国组织相容性与免疫遗传协会（ASHI）
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单选题Which of the following is true of Coca-Cola’s approach in globalization?A
It produces goods by uniform standards.B
It caters to the taste of local markets.C
It loses business to keep the quality standards.D
It changes its taste in order to reduce cost.
考题
判断题Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke？ and Coca-cola？ are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark？ provides notice that it has indeed been registered.
ThetrademarksymbolsTMand?canbeexchangedinabrand.A
对B
错
考题
单选题Plastics of various kinds have been used for making bottles _____.A
since 1982B
since the 1970s but only for large bottlesC
since the 1960s but not for liquids with gas in themD
since companies like Coca Cola first tried them
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