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整合营销传播（Integrated Marketing Communications，简称IMC）
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更多 “ 整合营销传播（Integrated Marketing Communications，简称IMC）” 相关考题
考题
关于整合营销传播说法正确的是()。
A、整合营销传播的过程是从现有或潜在客户出发，反过来选择和界定劝说性沟通计划所采用的形式和方法B、整合营销传播是发展和实施针对现有和潜在客户的各种劝说性沟通计划的长期过程C、整合营销传播是将与企业进行市场营销所有关的一切传播活动一元化D、简单地说，整合营销传播是一个运用品牌价值管理客户关系的过程
考题
Yourcompanyhasasingledomainnamedcontoso.com.Thecontoso.comDNSzoneisActiveDirectoryintegrated.Yourpartnercompanyhasasingledomainnamedpartner.com.Thepartner.comDNSzoneisActiveDirectory-integrated.TheIPAddressesoftheDNSserversinthepartnerdomainwillchange.Youneedtoensurenameresolutionforusersincontoso.comtoresourcesinpartner.comoneachDNSserverincontoso.com.Whatshouldyoudo？（）A.Createastubzoneforpartner.comoneachDNSserverincontoso.comB.Configurethezonereplicationscopeforpartner.comtoreplicatetoallDNSserversintheforestC.Configureanapplicationdirectorypartitioninthecontoso.comforest.EnlistallDNSserversinthecontoso.comforestinthepartitionD.Configureanapplicationdirectorypartitioninthepartnerforest.EnlistallDNSserversinthepartnerforestinthepartition.
考题
关于整合营销传播和整合营销的关系，以下说法不正确的是（）。A、整合营销传播的概念不是整合营销B、整合营销传播和整合营销没有内在联系C、整合营销传播是整合营销的有机组成部分D、传播目标只是整合营销总体目标的一部分
考题
以下说法着重体现了整合营销与整合营销传播的关系的是（）A、整合营销传播的概念与整合营销都注重的营销的所有环节B、整合营销侧重营销信息传播手段的整合以及对传播效率的评价C、整合营销传播和整合营销二者没有显著的内在联系D、整合营销传播史整合营销的有机组成部分
考题
以下着重体现了整合营销与整合营销传播的关系的是（）。A、整合营销传播的概念与整合营销都注重营销的所有环节B、整合营销侧重营销传播手段的整合以及对传播效率的评价C、整个营销传播和整合营销二者没有显著地内在联系D、真个营销传播是整个营销的有机组成部分
考题
下列关于整合营销和CIS的关系说法错误的是（）。A、CIS是整合营销传播的重要战略B、通过对企业营销状况进行分析，可以使CIS取得更好的效果C、CIS与整合营销是两码事，没有关系D、CIS的传播能增进整合营销传播的整体效果
考题
You have a DNS server that runs Windows Server 2003 Service Pack 2 (SP2).The server contains two zones named nwtraders.com and contoso.com. Nwtraders.com is configured as an Active Directory-integrated zone. Contoso.com is configured as a standard primary zone. You discover that stale resource records are not being removed from contoso.com. Stale resource records are being removed from nwtraders.com.You need to ensure that stale resource records are automatically removed from contoso.com. What should you do?（）A、Enable aging and scavenging on the contoso.com zone. B、Convert contoso.com to an Active Directory-integrated zone. C、From the start of authority (SOA) record for contoso.com, change the refresh interval. D、From the start of authority (SOA) record for contoso.com, change the TTL For This Record value.
考题
You are designing a DNS name resolution strategy to meet the business and technical requirements. Which action or actions should you perform？（）A、 Create an Active Directory-integrated zone named cohovineyard.com on a domain controller in Los Angeles.B、 Create an Active Directory-integrated zone named paris.cohovineyard.com on a domain controller in Paris.C、 Create an Active Directory-integrated zone named sydney.cohovineyard.com on a domain controller in Sydney.D、 On a domain controller in Los Angeles， delegate paris.cohovineyard.com to a domain controller in Paris.E、 On a domain controller in Los Angeles， delegate sydney.cohovineyard.com to a domain controller in Sydney.
考题
Your network contains two Active Directory forests named contoso.com and nwtraders.com. A two-way forest trust exists between contoso.com and nwtraders.com. The forest trust is configured to use selective authentication. Contoso.com contains a server named Server1. Server1 contains a shared folder named Marketing. Nwtraders.com contains a global group named G_Marketing. The Change share permission and the Modify NTFS permissions for the Marketing folder are assignes to the G_Marketing group. Members of G_Marketing report that they cannot accesss the Marketing folder. You need to ensure that the G_Marketing members can accesss the folder from the network. What should you do（）A、From Windows Explorer， modify the NTFS permissions of the folderB、From Windows Explorer， modify the share permissions of the folderC、From Active Directory Users and Computers， modify the computer object for Server1D、From Active Directory Users and Computers， modify the group object for G_Marketing
考题
单选题关于整合营销传播和整合营销的关系，以下说法不正确的是（）。A
整合营销传播的概念不是整合营销B
整合营销传播和整合营销没有内在联系C
整合营销传播是整合营销的有机组成部分D
传播目标只是整合营销总体目标的一部分
考题
单选题下列关于整合营销和CIS的关系说法错误的是（）。A
CIS是整合营销传播的重要战略B
通过对企业营销状况进行分析，可以使CIS取得更好的效果C
CIS与整合营销是两码事，没有关系D
CIS的传播能增进整合营销传播的整体效果
考题
单选题下列关于整合营销传播的说法，错误的是（ ）。A
以营销传播管理者为主体B
观点发源于“传播台作效应”概念C
整合营销传播理论的提出受市场环境变化影响D
整合营销传播和整合营销两者之间联系不大
考题
判断题整合营销沟通也称整合营销传播。（）A
对B
错
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