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资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.
Which of the following is not true about these forms of media?
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.
Which of the following is not true about these forms of media?
A.it is hard to evaluate the effectiveness of a campaign.
B.the media are often expensive.
C.it aims at specific audiences.
D.it may have an immediate impact.
B.the media are often expensive.
C.it aims at specific audiences.
D.it may have an immediate impact.
参考答案
参考解析
解析：本题考查的是细节理解。
【关键词】not true; these forms of media
【主题句】第1自然段Above the line promotion uses mass media such as the press, radio, television, cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media: 上文线上推广使用大众媒体，如新闻、广播、电视、电影或海报网站。这种促销方式通常是有偿的。每一种可能的媒体方法都可以用来针对不同市场的受众。这些媒体形式既有优点也有缺点：
【解析】本题的问题是“关于这些媒体形式，下列哪一项不正确？”。选项A意为“很难评估一场活动的有效性”；选项B意为“媒体通常很贵”；选项C意为“针对特定的受众”；选项D意为“可能会产生直接的影响”。根据主题句可知，A、C、D选项均是正确的，故选B。
【关键词】not true; these forms of media
【主题句】第1自然段Above the line promotion uses mass media such as the press, radio, television, cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media: 上文线上推广使用大众媒体，如新闻、广播、电视、电影或海报网站。这种促销方式通常是有偿的。每一种可能的媒体方法都可以用来针对不同市场的受众。这些媒体形式既有优点也有缺点：
【解析】本题的问题是“关于这些媒体形式，下列哪一项不正确？”。选项A意为“很难评估一场活动的有效性”；选项B意为“媒体通常很贵”；选项C意为“针对特定的受众”；选项D意为“可能会产生直接的影响”。根据主题句可知，A、C、D选项均是正确的，故选B。
更多 “资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media: UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment. Which of the following is not true about these forms of media?A.it is hard to evaluate the effectiveness of a campaign. B.the media are often expensive. C.it aims at specific audiences. D.it may have an immediate impact.” 相关考题
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Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form ismedia,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace. Paragraph 4______A: Importance of Classroom Learning.B: Television A Rich Source of Information.C: Advertisements as important Messages from the Mass Media.D: Various Messages One May Receive Each Day.E: Media Means to Communicate Messages.F: Importance of the Mass Media.
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共用题干
Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form ismedia,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace. The mass media are important to us because they shape______.A: sports newsB: our decisions and opinionsC: mass communicationD: our messagesE: source of informationF: the mass media
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Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 4______A:Importance of Classroom Learning.B:Television一A Rich Source of Information.C:Advertisements as Important Messages from the Mass Media.D:Various Messages One May Receive Each Day.E:Media-Means to Communicate Messages. F: Importance of the Mass Media.
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共用题干
Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.For most people television is the most important______. A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
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共用题干
Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form ismedia,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace. Television,radio and books are all important media of______.A: sports newsB: our decisions and opinionsC: mass communicationD: our messagesE: source of informationF: the mass media
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共用题干
Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form ismedia,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace. Each day we get a lot of messages from______.A: sports newsB: our decisions and opinionsC: mass communicationD: our messagesE: source of informationF: the mass media
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共用题干
Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Each day we get a lot of messages from______.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
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共用题干
Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.The mass media are important to us because they shape______.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
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共用题干
Messages From the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium, of which the plural（复数的）form is media,is a means of communicating a message.Examples of media are television,radio,newspapers, books and the telephone.The media that can reach many people at once are called mass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them. Think about advertisements,for example,we see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying. They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment,about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you? People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during break-fast,or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important. Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Television,radio and books are all important media of______.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
考题
共用题干
Messages from the Media1. The weather forecast,a story about the candidates in an election,and movie reviews are exam-ples of messages from the media. A communication medium , of which the plural（复数的）form ismedia,is a means of communicating a message .Examples of media are television,radio,news-pa-pers and books and the telephone.The media that can reach many people at once are called mass media.2. It is not difficult to think of other messages we receive through the mass media.Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go .Advertisements are important messages,even though they are sometimes annoying .They help us compare and evaluate products.3. Most of us get more information from the media than from the classroom.Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4. Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you u1sten to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication a book.5. We use the information we get from radio,television,newspapers,and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help us decide how to spend our money,and international news on the radio makes us think and form opinions about question of war and peace. For most people television is the most important______.A: sports newsB: our decisions and opinionsC: mass communicationD: our messagesE: source of informationF: the mass media
考题
Asia’s need for business leaders who are competent in using mass media to involve the public（ ）the economic development dream has never been greater.Television and the print media have an enormous impact on the public’s perception of business.A.in
B.into
C.with
D.within
考题
资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.
___ are mentioned in the passage as parts of mass media.A.the press,radio and television.
B.the press,radio,internet,television,cinema and post sites.
C.the press,radio,internet
D.the press,radio,television,cinema and poster sites.
考题
资料：Word of Mouth promotion is based on the principle of pull marketing.
Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales.
Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales.
The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect.
Why does the company try to get coverage of RB events in the press?A.because it helps to generate momentum.
B.because the events are funny enough to be transmitted.
C.because it helps to create brand awareness and grow sales.
D.both A and C.
考题
资料：Above the line promotion uses mass media such as the press,radio,television,cinema or poster sites. This type of promotion is usually paid for. Each of the possible media methods can be used to target audiences in different market segment. There are both strengths and drawbacks to these forms of media:
UNISON embarked on a wave of television, internet and newspaper adverts for the million voices campaign. They wanted that the vital services provided by public sector workers could disappear if the funding cuts sent ahead. The adverts featured a lot of vital public service jobs fading out of sight and featured the tagline. Don't wait until they're gone to defend them. A powerful
campaign film was also released that illustrated how local communities would be affected by cuts. A version of this film aimed at recruiting members to UNISON was shown on television using DRTV. The online and newspaper adverts linked back to the campaign website where people can register their support and add a comment.
How can people support the UNISON?
A.by registering their support on the internet.
B.by applying for a job in UNISON.
C.by distributing newspaper adverts to people in the community.
D.all above.
考题
资料：Word of Mouth promotion is based on the principle of pull marketing.
Word of mouth （WOM） promotion is based on the principle of pull marketing. It relies on the transmission of a positive marketing message from person to person through conversation or a personal communication such as email or text message. Pull marketing gets consumers to bring other consumers to the product. In contrast, push marketing uses above-the-line promotional techniques to put products in front of consumers in order to generate sales.
Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales.
The founder of Red Bull used pull marketing to promote his original product in the 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. As people experience the drink and appreciate its qualities, they become advocates for the brand. They share their opinions with other consumers when they talk with friends. The promotion therefore creates a ripple effect.
What is not true of pull marketing according to the passage?A.word of Mouth promotion is based on the principle of pull marketing.
B.it uses above the line promotional techniques.
C.it gets consumers to bring other countries to the product.
D.it relies on the transimission of positive message.
考题
共用题干
Messages from the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Paragraph 2________A:Importance of Classroom LearningB:Television一A Rich Source of InformationC:Advertisements as Important Messages from the Mass MediaD:Various Messages One May Receive Each DayE:Media一Means to Communicate MessagesF:Importance of the Mass Media
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Messages from the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.The mass media are important to us because they shape________.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
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Messages from the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Each day we get a lot of messages from________.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
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Messages from the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.Television,radio and books are all important media of________.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
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Messages from the Media1.The weather forecast,a story about the candidates in an election,and movie reviews are examples of messages from the media. A communication medium , of which the plural（复数的） form is media,is a means of communicating a message.Examples of media are television,radio, newspapers and books and the telephone.The media that can reach many people at once are callemass media.2.It is not difficult to think of other messages we receive through the mass media. Every day we get hundreds of them.Think about advertisements,for example.We see and hear these messages almost everywhere we go.Advertisements are important messages,even though they are sometimes annoying.They help us compare and evaluate products.3.Most of us get more information from the media than from the classroom. Think for a moment, about how you learn about local news and events.Do you depend on other people or the media?What about international news?What is the most important source of information for you?People who are asked this question usually answer,"Television".4.Think of all the messages you received today.Perhaps you read a newspaper during breakfast, or maybe you read advertisements on billboards（露天广告牌）on your way to school. Did you listen to a weather forecast or the sports news on the radio this morning?Right now you are getting information through a very important medium of mass communication一a book.5.We use the information we get from radio,television,newspapers and other media to make decisions and form opinions.That is why the mass media are so important.Editorials and articles in newspapers help us decide how to vote,consumer reports on television help up decide how to spend our money,and international news on the radio makes us think and form opinions about questions of war and peace.For most people television is the most important________.A:sports newsB:our decisions and opinionsC:mass communicationD:our messagesE:source of information F: the mass media
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Communication with Customers OnlineUntil the late 1940s,when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services. The advent（出现）of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion .By going online,companies can communicate instantly and directly with prospective customers .Promotion on the World Wide Web includes advertising,sponsorships and sales promotions like contests and coupons.In 1996,World Wide Web advertising revenues reached $300 mulion.Effective online marketers do not merely transfer hard-copy ads（平面广告）to cyberspace.Successful sites blend promotional and non-promotional information,indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty,companies change information frequently and provide many opportunities for interaction.One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes,take Italian lessons,and view an Italian film festival,but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered:SEGA of America,maker of computer games and hardware,uses itsWeb site for a variety of different promotions,such as introducing new game characters to the publie and supplying Web surfers the opportunity to download games.SEGA's home page averages250,000 visits a day.To heighten interest in the site,SEGA bought an advertising banner onNetscape,thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free Tshirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.Now,to target specific Internet users,an increasing number of companies are using“push”technology which automatically delivers customized（按客户要求创造的）news and other information to Users' computers when they log onto the Internet.Although organizations like NielsenMedia Research are developing technologies to enhance audience measurement and tracking,it remains difficult to assess how many times the same person looks at an ad and who that person is.Although online promotions can be glamorous and sophisticated,they are not perfect.For a welldesigned marketing mix,industry experts advise companies to use the Internet as a supplement to other advertising media. Internet,like television,has brought great changes to the promotion of products and services.A: RightB: WrongC: Not mentioned
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Communication with Customers OnlineUntil the late 1940s,when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services. The advent（出现）of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion .By going online,companies can communicate instantly and directly with prospective customers .Promotion on the World Wide Web includes advertising,sponsorships and sales promotions like contests and coupons.In 1996,World Wide Web advertising revenues reached $300 mulion.Effective online marketers do not merely transfer hard-copy ads（平面广告）to cyberspace.Successful sites blend promotional and non-promotional information,indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty,companies change information frequently and provide many opportunities for interaction.One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes,take Italian lessons,and view an Italian film festival,but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered:SEGA of America,maker of computer games and hardware,uses itsWeb site for a variety of different promotions,such as introducing new game characters to the publie and supplying Web surfers the opportunity to download games.SEGA's home page averages250,000 visits a day.To heighten interest in the site,SEGA bought an advertising banner onNetscape,thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free Tshirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.Now,to target specific Internet users,an increasing number of companies are using“push”technology which automatically delivers customized（按客户要求创造的）news and other information to Users' computers when they log onto the Internet.Although organizations like NielsenMedia Research are developing technologies to enhance audience measurement and tracking,it remains difficult to assess how many times the same person looks at an ad and who that person is.Although online promotions can be glamorous and sophisticated,they are not perfect.For a welldesigned marketing mix,industry experts advise companies to use the Internet as a supplement to other advertising media. Nowadays,with advanced technology,advertisements can be sent to each Internet user directly.A: RightB: WrongC: Not mentioned
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When selecting a Network Interface Card (NIC), which of the following factors need to be considered?（）A、The type of application used on the networkB、The type of system bus used by the computersC、The type of memory installed in each computerD、The type of media used in the network topologyE、The type of protocols used in the networkF、The physical layout of the network hosts
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多选题When selecting a Network Interface Card (NIC), which of the following factors need to be considered?（）AThe type of application used on the networkBThe type of system bus used by the computersCThe type of memory installed in each computerDThe type of media used in the network topologyEThe type of protocols used in the networkFThe physical layout of the network hosts
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