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资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
What Western retailers can do to stay competitive?
While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
What Western retailers can do to stay competitive?
A.Localize their product selection.
B.Better understand the evolving Chinese consumer preferences.
C.Be aware of the importance of location choice.
D.All above.
B.Better understand the evolving Chinese consumer preferences.
C.Be aware of the importance of location choice.
D.All above.
参考答案
参考解析
解析：本题考查的是细节理解。
【关键词】western retailer; stay competitive
【主题句】第1自然段 According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets.根据我们的研究，中国的百思买被认为太贵了，他们的许多产品的价格都高于当地市场。
第2自然段 Rampant piracy in China also means local computers shops are willing to install
counterfeit Microsoft software in products, which makes it more appealing for customers.中国猖獗的盗版行为也意味着，当地的电脑商店愿意在产品中安装盗版软件，这使其对消费者更有吸引力。
第3自然段 Apart from failing to differentiate its product lines, Best Buy also made the mistake
of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets.除了未能对其产品线进行区分之外，百思买也犯了一个错误，即效仿美国专注于建设大型旗舰店，而不是打造更小巧、更便利的零售商店。
第3自然段China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
中国可能是世界上汽车使用率最高的国家之一，但其常年的交通拥堵和停车位不足意味着消费者往往更喜欢在离家较近的地方购物。政府对免费购物袋的禁令也导致消费者购物更频繁，但每次购物的次数都减少了，这进一步刺激了社区商店的人气。
【解析】题干意为“西方零售商怎么做才能保持竞争力？”。选项A意为“产品选择本土化”；选项B意为“了解中国消费者偏好的演变”；选项C意为“了解位置选择的重要性”。根据主题句可知，选项A、B、C均有涉及，故选D。
【关键词】western retailer; stay competitive
【主题句】第1自然段 According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets.根据我们的研究，中国的百思买被认为太贵了，他们的许多产品的价格都高于当地市场。
第2自然段 Rampant piracy in China also means local computers shops are willing to install
counterfeit Microsoft software in products, which makes it more appealing for customers.中国猖獗的盗版行为也意味着，当地的电脑商店愿意在产品中安装盗版软件，这使其对消费者更有吸引力。
第3自然段 Apart from failing to differentiate its product lines, Best Buy also made the mistake
of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets.除了未能对其产品线进行区分之外，百思买也犯了一个错误，即效仿美国专注于建设大型旗舰店，而不是打造更小巧、更便利的零售商店。
第3自然段China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
中国可能是世界上汽车使用率最高的国家之一，但其常年的交通拥堵和停车位不足意味着消费者往往更喜欢在离家较近的地方购物。政府对免费购物袋的禁令也导致消费者购物更频繁，但每次购物的次数都减少了，这进一步刺激了社区商店的人气。
【解析】题干意为“西方零售商怎么做才能保持竞争力？”。选项A意为“产品选择本土化”；选项B意为“了解中国消费者偏好的演变”；选项C意为“了解位置选择的重要性”。根据主题句可知，选项A、B、C均有涉及，故选D。
更多 “资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere. While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers. Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores. What Western retailers can do to stay competitive?A.Localize their product selection. B.Better understand the evolving Chinese consumer preferences. C.Be aware of the importance of location choice. D.All above.” 相关考题
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根据提供的信息和语言素材设计教学方案。用英文作答。
设计任务：请阅读下面学生信息和素材，设计一个20分钟的阅读教学活动，教案没有固?
定格式。但要包括以下几点：?
teaching objectives
teaching contents
key and difficult points
major steps and time allocation
activities and justifications
教学时间：20分钟?
学生概况：某城镇普通初三年级第一学期学生，40人。多数学生已经达到《义务教育英语课程标准(2011年版)》三级水平。学生课堂参与积极性一般。
语言素材：?
The Difficult Search for American Goods in the US
If you go to another country, what kinds of things would you buy? Would you buy a camera inJapan, some beautiful clothes in France, or a watch in Switzerland? No matter what you may buy,you might think those products were made in those countries. However. you could be wrong. KangJian is a 17-year-old student from Shanghai. Last year he went to visit his aunt and uncle in SanFrancisco. He found it interesting that so many products in the local shops were made in China. "Iwanted to buy a toy car for my cousin, but even though most of the toys had American brands, theywere made in China."
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考题
Which of the following shows the proper rhythmical节奏的 pattern of the sentenceA.It was 'too ex'pensive for me to 'buy.
B.It was 'too 'expensive for me to 'buy.
C.It was too ex'pensive for 'me to 'buy.
D.It 'was too 'expensive for me to 'buy.
考题
资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
The underlined part in the second paragraph means.A.Illegal
B.Condemnable
C.Rife
D.Common
考题
资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
Which of the following statement is not true？A.Chinese market needs more regulations.
B.Western retailers cannot succeed in Chinese market.
C.In China owing a car does not necessarily mean efficient travel.
D.To start a successful business, a better understanding of consumer preference is important.
考题
资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
What can be inferred from the third paragraph?
Shopping at neighborhood stores are more of Chinese consumers shopping habit.B.Large flagship stores are unpopular in China.
C.Americans do not like small, conveniently located retail outlets.
D.government ban on free shopping bags has dampened Chinese buyers enthusiasm.
考题
资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.
While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.
Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.
What is the most likely content the speaker discussed before these three paragraphs？
Best Buy's failure in China.B.Chinese local retailers' reason for success.
C.Overseas retailers' struggle in the Chinese market.
D.The development of retail industry in China.
考题
共用题干
Spoilt for ChoiceSome research which was recently carried out in Britain has confirmed what many ordinary shoppers have suspected for quite a long time.Having a______(51)selection of goods to choose from is not necessarily a______(52)to consumers.The average supermarket in Britain has around 40,000 different products on sale at any one time and if you're______(53)of buy-ing a car,then there are actually around 1,600 different______(54)on the market.In one sense,choice is a good thing because it______(55)us to buy those products which best suit our needs.But choice can also______(56)something of a problem.With over 400 brands of shampoo on the market,how does the consumer______(57)hold of the informa- tion necessary to choose between them?For some people the solution is to buy only well-known brands,whilst others are happy to be ______(58)by advertising. There is evidence,______(59),that for some people the ______(60)of choice available to them in Britain's consumer society is actually a ______(61)of anxiety and stress.One man interviewed by the researchers admitted that he had______(62)out to buy his girlfriend a mobile phone for her birthday,but was so ______(63)by the number of different types on offer in the shop that he______(64)up and decided to buy her a bundle（束）of flowers______(65)!56._________A: reportB: respectC: representD: review
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When you want to go shopping, decide how much money you can spend for new clothes．Think about the kind of clothes you really need．Then look for those clothes on sale (销售)．
There are labels (标签) inside all new clothes．The labels tell you how to take care of your clothes．The label for a shirt may tell you to wash it in warm water．A sweater label may tell you to wash by washing in cold water．The label on a coat may say "dry clean only．" Washing may ruin(损坏) this coat．If you do as the directions (说明) say on the label ,you can keep your clothes looking their best．Many clothes today must be dry cleaned．Dry cleaning is expensive．When buying new clothes,check (核实) to see if they will need to be dry cleaned．You will save money if you buy clothes that can be washed．
You can save money if you buy clothes that are well made．Well - made clothes last longer．
They look good even after they have been washed many times．Clothes that cost more money are not always better made．They do not always fit (合身) better．Sometime less expensive clothes look and fit better than more expensive clothes．
The best title (标题) for the reading should be__________．A.Buying Less Expensive Clothes
B.Taking Enough Money When Shopping
C.Being a Clever Clothes Shopper
D.Choosing the Labels inside New Clothes
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Why are consumer-grade access points and routers not the best choice for SMBs?（）A、They are not designed for multi-access-point networks.B、They do not scale well.C、They have higher total cost of ownership than some enterprise products.D、Their upgrade paths compete directly against Cisco upgrade paths.
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问答题设计任务：请阅读下面学生信息和语言素材，设计20分钟的英语阅读教学方案。教案没有固定格式，但须包含下列要点：●teaching objectives●teaching contents●key and difficult points●major steps and time allocation●activities and justifications教学时间：20分钟学生概况：某城镇普通中学初中三年级第一学期学生，班级人数40人。多数学生已达到《义务教育英语课程标准（2011年版）》四级水平。学生课堂参与积极性一般。语言素材：The Difficult Search for American Goods in the US If you go to another country，what kinds of things would you buy？Would you buy a camera in Japan，some beautiful clothes in France，or a watch in Switzerland？No matter what you may buy，you might think those products were made in those countries. However，you could be wrong. Kang Jian is a 17-year-old student from Shanghai. Last year he went to visit his aunt and uncle in SanFrancisco.He found it interesting that so many products in the local shops were made in China.“I wanted to buy a toy car for my cousin，but even though most of the toys had American brands，they were made in China.”Toys are not the only things made in China.I wanted to buy a pair of basketball shoes，he explains.But I had to visit five or six stores before finding a pair made in American！He realized that American can hardly avoid buying products made in China.In fact，he continues，“there were so many things made in China-footballs，handbags，pet food，mobile phones. Even American flags are made in China！Kang Jian thinks it's great that China is so good at making these everyday things. However，he wishes that in the future China will also get better at making high-technology products that people can buy in all parts of the world.
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单选题The best title for the passage might be _____.A
Buy Nothing Day in the U. S.B
The Future of Buy Nothing DayC
Free Dinners on Buy Nothing DayD
Students’ Activities on Buy Nothing Day
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单选题The best title for the passage might be ______ .A
Buy Nothing Day in the U.S.B
The Future of Buy Nothing DayC
Free Dinners on Buy Nothing DayD
Students’ Activities on Buy Nothing Day
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多选题Why are consumer-grade access points and routers not the best choice for SMBs?（）AThey are not designed for multi-access-point networks.BThey do not scale well.CThey have higher total cost of ownership than some enterprise products.DTheir upgrade paths compete directly against Cisco upgrade paths.
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单选题Some people start Buy Nothing Day because they think _____ .A
people need more time to do other thingsB
people buy too many gifts for ChristmasC
people can hardly afford to buy a lot of giftsD
people waste too much time going shopping
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单选题According to the passage, which of the following statements is TRUE?A
Buy Nothing Day has become popular in the United States.B
Restaurants have a tradition of donating food on holidays.C
Girl shops are expected to be closed on Buy Nothing Day.D
Children like the idea of Buy Nothing Day best.
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单选题Why does the author say that even gold and silver were inconvenient if you had to buy something expensive?A
Because they are easy to steal.B
Because they are difficult for people to obtain.C
Because they are not easy to carry around.D
Because they themselves are expensive, too.
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单选题According to the research findings, the customers who will bring in more profit are those whoA
are regarded as loyal customers.B
happen to buy the products from a company.C
trust the quality of the products from a company.D
care little about prices of the products.
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单选题Being named the best athlete of the year was an important（）in the baseball player’s life.A
segmentB
ingredientC
contributionD
episode
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