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单选题
（ ）最容易导致“市场营销近视”。
A
生产观念
B
产品观念
C
推销观念
D
市场营销观念
参考答案
参考解析
解析：
最容易滋生产品观念的场合，莫过于当企业发明一项新产品时。此时，企业最容易导致“市场营销近视”，即不适当地把注意力放在产品上，而不是放在市场需要上，在市场营销管理中缺乏远见，只看到自己的产品质量好，看不到市场需求在变化，致使企业经营陷入困境。
最容易滋生产品观念的场合，莫过于当企业发明一项新产品时。此时，企业最容易导致“市场营销近视”，即不适当地把注意力放在产品上，而不是放在市场需要上，在市场营销管理中缺乏远见，只看到自己的产品质量好，看不到市场需求在变化，致使企业经营陷入困境。
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考题
单选题The price of commodities （）on many factors like quality， demand， supply， etc.A
is basingB
has basedC
is based
考题
判断题Accounting errors will happen from time to time， but many common accounting mistakes can be avoided with proper planning and preparation. Here are the top seven accounting mistakes that should be paid more attention to.
（ 1 ）Not knowing your true cash balance： Due to things like automatic payments and bank charges， money that appears in your cash drawer and your checking account may already be spent.
（ 2 ）Mistaking profits for cash： When you have a lot of credit sales， your company can post big profits without seeing any cash.
（ 3 ）Paying bills too soon： If your vendors give you thirty days to pay them， take it. Unless you get a discount for paying early， paying your bills only when they’re dueimproves your company’s cash flow.
（ 4 ）Avoiding book -keeping tasks： Not recording and posting transactions regularly leaves you with a mountain of book-keeping to deal with in the end.
（ 5 ）Paying accidental dividends： Every time a corporation owner takes money out of his business， it counts as a dividend. That can lead to a bigger personal income-tax bill.
（ 6 ）Not keeping personal finances separate from business： Mixing up business and personal money can cause bookkeeping and legal problems.
（ 7 ）Setting prices too low： Know your costs before you set product or service prices， or you run the risk of losing money on every sale. A simple break-even analysis can help you set prices at a profitable level.
Business money and personal money can be mixed up.A
对B
错
考题
判断题在短期内，价格的粘性引起物价水平与总供给反方向变动。A
对B
错
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