目前正在考研,请问一下商务英语信函写作的原则是...

发布时间:2021-08-11


目前正在考研,请问一下商务英语信函写作的原则是什么呢?不是很明白,谁能回复我一下呢?


最佳答案

我考研的时候也在看这个商务英语的写作,告诉一下你的原则吧,嘻嘻

1.Clearness 清楚原则

清楚包括两个方面的内容,一是写信者在拟文前知道自己要写什么;二是对文收到信函时可以完全了解写信者要表达的意思,不会产生误解。这就要求写信者头脑清楚、条理清晰、表达准确,避免使用一些含混不清、模棱两可的词汇。

2.Conciseness 简洁原则
简洁是指用最少的语言表达最丰富完整的内容,并且不影响信函的礼貌性。简洁使信函更加简明有力。
商务英语信函的格式要简明扼要,语言要通俗易懂,内容要精练丰富。这要就要写信者在行文过程中尽量选用简单、易懂、朴素的词汇,采用简洁,直接的句子商务英语信函的“7C原则”商务英语信函的“7C原则”。

3.Correctness 准确原则
商务英语的信函与买卖双方的权力、义务、利害关系、企业形像等息息相关,是制作各种商业单据的依据,以及进行商业活动往来的重要凭证。准确无误是商业英语信函写作中最最要的原则。
准确原则不仅仅指单词拼写、标点符号无误,语法使用、结构格式正确,还应确保信函所涉及的信息、数字、事实准确无误。因此,在进行商业英语信函写作中应反复审核相关信息,如:收信人的职称、姓名、地址、交货时间、地点、货物品质、颜色、尺码、单价、总价、包装等。

4.Concreteness 具体原则
具体原则是指信函中涉及的内容要言之有物,信息要详实具体、丰富生动,表达要完整。商务信函写作中注意避免类似:soon, at an early date, good, nearly 等笼统的、含混不清的表达法。例如:I will send the samples to you soon. 就不如 I will send the samples to you in two weeks. 如果能再具体,那就更好了,例如 I will send the samples to you next Monday.

5.Courtesy 礼貌原则
为了建立、保持一个友好贸易关系,商务英语信函往来一般要注意礼貌原则,以理待人。礼貌原则不仅仅体现在使用 Please,thanks you 等这些词汇上面,而且要在字里行间体现我国的外贸政策和外交礼节,做到不卑不亢、得体大方。具体的礼貌原则基本包括这样几个方面:遵守国际商务往来惯例;尊重对方风俗习惯;语言表达要客气有分寸,避免使用命令口气;多用友好、肯定的语气,尽量用委婉语气指出对方不尽人意的地方,复信要及时

6.Consideration 体谅原则
体谅是指以对方利益为出发点,站在对方的立场周到、细致的考虑问题,以便得到对方的好感而达到所预期的目的商务英语信函的“7C原则”默认。体谅原则是商务交往中为了促成交易所使用的一种技巧。

7.Completeness 完整原则
一封完整的商业信函应该是对对方提出的问题逐一回答而且对自己要表达的重要信息说明清楚。信函的完整性有助于建立良好的企业形像,节省双方的商务往来时间而达到预期的效果,避免因重要信息不全而引起不必要的纠纷。


下面小编为大家准备了 商务英语考试 的相关考题,供大家学习参考。

? Read this part of a note from Emma Jackson, boss of a French travel agency.

We are thinking of printing a brochure to introduce tourist attractions and accommodation facilities in Europe. Please contact the major hotels and scenic spots and the like and invite them to make advertisements.

? Write a letter to Hotel Mecure:

? giving a brief self-introduction

? saying what kind of brochure you are going to print

? stating the rate of advertising

? asking for a prompt reply.

? Write 60-80 words.

? Write on your Answer Sheet.

正确答案:Dear Manager We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1000 for 1/2 page. We are looking forward to your early reply. Yours faithfully
Dear Manager, We write to introduce ourselves as one of the leading travel agencies in France. We are going to print a brochure to introduce some tourist attractions and accommodation facilities in Europe for distribution at Hong Kong International Tourist Fair this year. Would you like to advertise your hotel in our brochure? The rate is 1,000 for 1/2 page. We are looking forward to your early reply. Yours faithfully,

Dear Sirs,

The order mentioned above was delivered to our warehouse 2 days after it arrived in Chicago 8th Jan. and we regret that we have to complain about the conditions in which we received it.

In our order we stipulated that we required four dozen of your men's suits pattern CS/7, and in your invoice, No. CP/78, you charged us for this quantity, but it is clear that you have packed only three dozen in Case 3, 【B1】______ . We would therefore appreciate an explanation and your prompt action to send us the missing dozen suits.

Very much more serious is the condition of the ladies' trousers suits that you packed in Case 2. Of the six dozen that this case contains, 【B2】______ . It is quite clear that this is solely due to the totally inadequate way in which they had been packed for you had not lined the case with any waterproof paper. 【B3】______

【B4】______ , whereas in our order we had stated that we required your pattern CS/9 which is stated in your catalogue as being made up from heavy-weight material. There is no market here for tropical suits, and so we must emphasize 【B5】______ .

We must stress that the mistakes that you have made in this first order we have placed with you have caused considerable problems for us. We had hoped to include your products in the Spring Sale that is due to open at the end of February, but as it is, it is now clear that we shall not be able to do so. We wish to stress, therefore, that unless you take immediate action to correct the mistakes that you have made, 【B6】______ .

We now expect your prompt reply.

Yours,

Faithfully

A. please correct all the mistakes as soon as possible

B. that we expect you to replace these suits that have been wrongly delivered with those we ordered without delay

C. we shall certainly not consider further orders with you and shall report your company to the American Trade Promotion Office in New York

D. and we think the price is a little bit too high

E. forty have become very sodden in transit and most of these show signs of rotting

F. we are also surprised that you appear to have sent us three dozen lightweight gentlemen's suits in Case 1

G. we therefore expect your prompt action to remedy this situation

H. and there is no sign of the missing dozen in either Case 1 or 2

【B1】______

正确答案:H
H

Good acquaintance of finance is a must.

正确答案:A
A

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