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正确答案：
(c) Temporary staff assignments
Lending staff on a temporary basis to an audit client will create the following ethical threats:
Management involvement – Assuming that the manager or senior is seconded to the finance function of the audit client, it
is likely that the individual would be in some way involved in decision making in relation to the accounting systems,
management accounts or financial statements.
Self-review – On returning to the audit firm, a seconded individual could be a member of the audit team for the client to
which they seconded. This would create a self- review threat whereby they would be unlikely to be critical of their own work
performed or decisions made. Even if the individual were not assigned to the client where they performed a temporary
assignment, the audit team assigned may tend to over rely on areas worked on by a colleague during the period of their
temporary assignment.
Familiarity – if the individual is working at the client at any time during the audit, there will be a familiarity threat, whereby
audit team members will be unlikely to sufficiently challenge, and therefore not exercise enough professional scepticism when
dealing with work performed by the seconded individual.
In addition, due to the over-staffing problem of Becker & Co, the seconded individuals may feel that if they were not on the
secondment, they could be made redundant. This may cause them to act in such as way as not to jeopardise the secondment,
even if the action were not in the best interests of the firm.
The threats discussed above are increased where a senior person likely to make significant decisions is involved with the
temporary assignment, as in this case where audit managers or seniors will be the subjects of the proposed secondment.
In practice, assistance can be provided to clients, especially in emergency situations, but only on the understanding that the
firm’s personnel will not be involved with:
– Making management decisions,
– Approving or signing agreements or similar documents, and
– Having the authority to enter into commitments on behalf of the company.
In addition, the individual seconded to a client should not then be involved in any way with the audit of that client when they
return to the audit firm. This may be a difficult area, as presumably the client would prefer to have an individual seconded
to them who has knowledge and experience of their business, i.e. a member of the audit team, and most likely in this scenario
to be the audit manager. If this were the case the manager would then have to be reassigned to a different client, causing
internal problems for the audit firm. This problem is likely to outweigh any benefits, financial or otherwise, to Becker & Co.
If the temporary staff assignment were to a non-finance department of the client then the threats would be reduced.
If Becker & Co decides to go ahead with the secondment programme, the firm must ensure that the staff are suitably
experienced and qualified to carry out the work given to them by the client. There could be a risk to the reputation of Becker
& Co if the seconded staff are not competent or do not perform. as well as expected by the client.
One advantage of a secondment is that the individual concerned can benefit from exposure to a different type of work and
work environment. This will provide some valuable insights into accounting within a business and the individual may bring
some new skills and ideas back into the audit firm.
However, the staff seconded could be offered a permanent position at the client. This would lead to the loss of key members
of staff, and be detrimental for Becker & Co in the long run.
The other benefit for the audit firm is that a programme of secondments will ease the problem of an over-staffed audit
department, and should have cash flow benefits.
Tutorial note: In answering this question it is relevant to briefly mention corporate governance implications i.e. the client may
not be able to accept the services offered by their auditor for ethical, particularly objectivity, reasons.

正确答案：
(b) (i) A ‘no frills’ strategy combines low price with low perceived benefits of the product or service. It is primarily associated
with commodity goods and services where customers do not discern or value differences in the products or services
offered by competing suppliers. In some circumstances the customer cannot afford the better quality product or service
of a particular supplier. ‘No frills’ strategies are particularly attractive in price-sensitive markets. Within the airline sector,
the term ‘no frills’ is associated with a low cost pricing strategy. In Europe, at the time of writing, easyJet and Ryanair
are the two dominant ‘no frills’ low-cost budget airlines. In Asia, AirAsia and Tiger Airways are examples of ‘no frills’ lowcost
budget carriers. ‘No frills’ strategies usually exist in markets where buyers have high power coupled with low
switching costs and so there is little brand loyalty. It is also prevalent in markets where there are few providers with
similar market shares. As a result of this the cost structure of each provider is similar and new product and service
initiatives are quickly copied. Finally a ‘no frills’ strategy might be pursued by a company entering the market, using thisas a strategy to gain market share before progressing to alternative strategies.

正确答案：A