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判断题
Company could reject the products back from its customers.
A

B


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考题 A company may () its products by mean of newspapers, magazines, television or even skywriting. A.protestB.salaryC.advertiseD.incompetent

考题 3 Joe Lawson is founder and Managing Director of Lawson Engineering, a medium sized, privately owned familybusiness specialising in the design and manufacture of precision engineering products. Its customers are majorindustrial customers in the aerospace, automotive and chemical industries, many of which are globally recognisedcompanies. Lawson prides itself on the long-term relationships it has built up with these high profile customers. Thestrength of these relationships is built on Lawson’s worldwide reputation for engineering excellence, which hastangible recognition in its gaining prestigious international awards for product and process innovation and qualityperformance. Lawson Engineering is a company name well known in its chosen international markets. Its reputationhas been enhanced by the awarding of a significant number of worldwide patents for the highly innovative productsit has designed. This in turn reflects the commitment to recruiting highly skilled engineers, facilitating positive staffdevelopment and investing in significant research and development.Its products command premium prices and are key to the superior performance of its customers’ products. LawsonEngineering has also established long-term relationships with its main suppliers, particularly those making the exoticmaterials built into their advanced products. Such relationships are crucial in research and development projects,some of which take a number of years to come to fruition. Joe Lawson epitomises the ‘can do’ philosophy of thecompany, always willing to take on the complex engineering challenges presented by his demanding customers.Lawson Engineering now faces problems caused by its own success. Its current location, premises and facilities areinadequate to allow the continued growth of the company. Joe is faced with the need to fund a new, expensive,purpose-built facility on a new industrial estate. Although successful against a number of performance criteria, LawsonEngineering’s performance against traditional financial measures has been relatively modest and unlikely to impressthe financial backers Joe wants to provide the necessary long-term capital.Joe has become aware of the increasing attention paid to the intangible resources of a firm in a business. Heunderstands that you, as a strategy consultant, can advise him on the best way to show that his business should bejudged on the complete range of assets it possesses.Required:(a) Using models where appropriate, provide Joe with a resource analysis showing why the company’s intangibleresources and related capabilities should be taken into account when assessing Lawson Engineering’s casefor financial support. (12 marks)

考题 4 Hogg Products Company (HPC), based in a developing country, was recently wholly acquired by American OverseasInvestments (AOI), a North American holding company. The new owners took the opportunity to completely reviewHPC’s management, culture and systems. One of the first things that AOI questioned was HPC’s longstandingcorporate code of ethics.The board of AOI said that it had a general code of ethics that HPC, as an AOI subsidiary, should adopt. Simon Hogg,the chief executive of HPC, disagreed however, and explained why HPC should retain its existing code. He said thatHPC had adopted its code of ethics in its home country which was often criticised for its unethical business behaviour.Some other companies in the country were criticised for their ‘sweat shop’ conditions. HPC’s adoption of its code ofethics, however, meant that it could always obtain orders from European customers on the guarantee that productswere made ethically and in compliance with its own highly regarded code of ethics. Mr Hogg explained that HPC hadan outstanding ethical reputation both locally and internationally and that reputation could be threatened if it wasforced to replace its existing code of ethics with AOI’s more general code.When Ed Tanner, a senior director from AOI’s head office, visited Mr Hogg after the acquisition, he was shown HPC’soperation in action. Mr Hogg pointed out that unlike some other employers in the industry, HPC didn’t employ childlabour. Mr Hogg explained that although it was allowed by law in the country, it was forbidden by HPC’s code ofethics. Mr Hogg also explained that in his view, employing child labour was always ethically wrong. Mr Tanner askedwhether the money that children earned by working in the relatively safe conditions at HPC was an important sourceof income for their families. Mr Hogg said that the money was important to them but even so, it was still wrong toemploy children, as it was exploitative and interfered with their education. He also said that it would alienate theEuropean customers who bought from HPC partly on the basis of the terms of its code of ethics.Required:(a) Describe the purposes and typical contents of a corporate code of ethics. (9 marks)

考题 This scenario summarises the development of a company called Rock Bottom through three phases, from its founding in 1965 to 2008 when it ceased trading.Phase 1 (1965–1988)In 1965 customers usually purchased branded electrical goods, largely produced by well-established domestic companies, from general stores that stocked a wide range of household products. However, in that year, a recent university graduate, Rick Hein, established his first shop specialising solely in the sale of electrical goods. In contrast to the general stores, Rick Hein’s shop predominantly sold imported Japanese products which were smaller, more reliable and more sophisticated than the products of domestic competitors. Rick Hein quickly established a chain of shops, staffed by young people who understood the capabilities of the products they were selling. He backed this up with national advertising in the press, an innovation at the time for such a specialist shop. He branded his shops as ‘Rock Bottom’, a name which specifically referred to his cheap prices, but also alluded to the growing importance ofrock music and its influence on product sales. In 1969, 80% of sales were of music centres, turntables, amplifiers and speakers, bought by the newly affluent young. Rock Bottom began increasingly to specialise in selling audio equipment.Hein also developed a high public profile. He dressed unconventionally and performed a number of outrageous stunts that publicised his company. He also encouraged the managers of his stores to be equally outrageous. He rewarded their individuality with high salaries, generous bonus schemes and autonomy. Many of the shops were extremely successful, making their managers (and some of their staff) relatively wealthy people.However, by 1980 the profitability of the Rock Bottom shops began to decline significantly. Direct competitors using a similar approach had emerged, including specialist sections in the large general stores that had initially failed to react to the challenge of Rock Bottom. The buying public now expected its electrical products to be cheap and reliable.Hein himself became less flamboyant and toned down his appearance and actions to satisfy the banks who were becoming an increasingly important source of the finance required to expand and support his chain of shops.Phase 2 (1989–2002)In 1988 Hein considered changing the Rock Bottom shops into a franchise, inviting managers to buy their own shops (which at this time were still profitable) and pursuing expansion though opening new shops with franchisees from outside the company. However, instead, he floated the company on the country’s stock exchange. He used some of the capital raised to expand the business. However, he also sold shares to help him throw the ‘party of a lifetime’ and to purchase expensive goods and gifts for his family. Hein became Chairman and Chief Executive Officer (CEO) of the newly quoted company, but over the next thirteen years his relationship with his board and shareholders became increasingly difficult. Gradually new financial controls and reporting systems were put in place. Most of the established managers left as controls became more centralised and formal. The company’s performance was solid but unspectacular. Hein complained that ‘business was not fun any more’. The company was legally required to publish directors’ salaries in its annual report and the generous salary package enjoyed by the Chairman and CEO increasingly became an issue and it dominated the 2002 Annual General Meeting (AGM). Hein was embarrassed by its publication and the discussion it led to in the national media. He felt that it was an infringement of his privacy andcivil liberties.Phase 3 (2003–2008)In 2003 Hein found the substantial private equity investment necessary to take Rock Bottom private again. He also used all of his personal fortune to help re-acquire the company from the shareholders. He celebrated ‘freeing Rock Bottom from its shackles’ by throwing a large celebration party. Celebrities were flown in from all over the world to attend. However, most of the new generation of store managers found Hein’s style. to be too loose and unfocused. He became rude and angry about their lack of entrepreneurial spirit. Furthermore, changes in products and how they were purchased meant that fewer people bought conventional audio products from specialist shops. The reliability of these products now meant that they were replaced relatively infrequently. Hein, belatedly, started to consider selling via an Internet site. Turnover and profitability plummeted. In 2007 Hein again considered franchising the company,but he realised that this was unlikely to be successful. In early 2008 the company ceased trading and Hein himself,now increasingly vilified and attacked by the press, filed for personal bankruptcy.Required:(a) Analyse the reasons for Rock Bottom’s success or failure in each of the three phases identified in thescenario. Evaluate how Rick Hein’s leadership style. contributed to the success or failure of each phase.(18 marks)(b) Rick Hein considered franchising the Rock Bottom brand at two points in its history – 1988 and 2007.Explain the key factors that would have made franchising Rock Bottom feasible in 1988, but would havemade it ‘unlikely to be successful’ in 2007. (7 marks)

考题 ALIBABA SEEKS TO RAISE BILLIONS IN IPO Investors in the United States are preparing for the first public sale of stock in the Chinese company Alibaba. The company sells goods________ linking buyers and sellers in the huge Chinese online market. Alibaba is expected to ________ its initial public offering, called an IPO, in September on the New York Stock Exchange. The total value of the company, based in Hangzhou, has been estimated at about $200 billion. Reports from Bloomberg News say Alibaba is offering investors a 12 percent ________ of the company. That would mean the company could raise ________ $20 billion dollars in the public stock sale. After the IPO, Alibaba could become one of the most ________ technology companies in the world. Apple, for example, has a market value of about $600 billion. Google is valued at about $390 billion and Microsoft is worth about $370 billion.

考题 If a company wants to see its products_____, it should do some world market report first. A、internationalizeB、internationallyC、internationalD、internationalization

考题 Which term means “the profit that a company has obtained from selling its products or services in a particular period of time, in relation to its sales for the period”? A、Annual incomeB、operation profitC、return on salesD、net profit

考题 Directions:The following isan introduction of a company.After reading it, you should give brief answers to the five questions ( No.56 to No. 60) that follow. The answers(in not more than 3 words)should be written after the corresponding numbers on the Answer Sheet.Ditis Hong Kong Ltd is a manufacturer of security products and peripheral equipment, knowledge-based company. All of our managers has high technical education and fluently spoken English, Chinese, Japanese and Russian. We major in professional digital security products. Our products with advanced technology, stable performance, cost-effective, stylish design, excellent quality, has won the trust of customers and a wide range of popular.Being a professional manufacturer of security products, we value Innovation, Dedication and Superiority, and satisfy our customers by adding new designs and features to our products according to customers needs.Our service knowledge is second to none. We really appreciate your business and hope to deal with you again.We sincerely welcome customers to visit and give us your advice.41.What kind of company is Ditis Hong Kong Ltd?Ditis Hong Kong Ltd is a manufacturer of ________ and peripheral equipment, knowledge-based company.42. What’s the educational background of the managers in Ditis Hong Kong Ltd?All of our managers has ________________.43. What’s the major products of the company?They major in ______________ products.44. How can the company satisfy its customers?It satisfies its customers by adding ____________to our products according to customers needs45. How about the service and knowledge of the company?Our service knowledge is ___________.

考题 In a sense, a hotel sells to its guests tangible products instead of spiritual products.()

考题 is defined as the buying and selling of products and services over the Internet. It had included the handling of purchase(67)and funds transfers over computer networks from its inception.A.ElectronicmailB.SearchengineC.MultimediaD.Electroniccommerce

考题 A public company that fails to obey the new law could be forced to( )[A] pay a heavy fine[B] close down its business[C] change to a private business[D] sign a document promising to act

考题 What could a MS do when its state changes from idle to ready?() A.Power onB.PDP context activationC.GPRS attachD.Transferring packets

考题 Atlantis Software Company ___ its clients complete satisfaction with all its products.A. requests B. admits C. agree D. guarantees

考题 资料:“Our cars are for people who want something different.” This has been the slogan for over 50 years of Suprema Cars, a manufacturer of an English sports car. The car is mostly handmade in the company's factory in northern England. Suprema Car produces approximately 500 cars a year. About 5 years ago, the company began to lose sales and market share, and in the last two years, it has made a loss. Recently, there have been problems with the labor force. The factory workers have demand higher wages and better working conditions. They are also unhappy because the management is insisting that they increase production, but the workers think this will have a bad effect on the quality of the cars. The company still has many loyal customers. People buy Suprema sports cars because they are handmade and have an image of quality and craftsmanship. Why do some customers still stick to Suprema Cars? A.Because its products are handmade and qualified. B.Because its name represents luxury. C.Because the company is famous. D.Because its products are cheap.

考题 Which two statements are correct when you use the reject parameter as the next-hop value for a static route?()A、The packet is dropped and the packet's source is marked with the no-readvertise parameter.B、The system sends the packet back to the source.C、The packet is dropped from the network.D、The system sends an ICMP message back to the source of the packet.

考题 What could a MS do when its state changes from idle to ready?()A、Power onB、PDP context activationC、GPRS attachD、Transferring packets

考题 Company could reject the products back from its customers.

考题 A company is planning to implement a B2C store and would like to recommend products to its customers according to their personal information (for example: age, gender, marital status).  Which WebSphere Commerce V5.6 function/feature could be used to implement this requirement?()A、gift certificatesB、marketing campaignsC、merchandising associationsD、loyalty programs

考题 单选题From the passage we see that the major function of advertising is to ______A use different media vehicles to popularize products.B help marketing realize its objectives.C arouse consumer’s interest in products.D reach different customers.

考题 问答题Practice 5  ● The company you work for has decided to join a scheme in which members of staff exchange places for six months with people from other companies overseas.  ● The Chief Executive has asked you to suggest which members of staff should be the first to take part in this scheme and why.  ● Write your proposal for the Chief Executive:  ● suggesting which members of staff should be chosen and why they are suitable  ● describing what their current responsibilities are  ● explaining what these staff could learn from the exchange scheme  ● outlining the benefits to the company as a whole of its participation in the scheme.  ● Write 250~300 words on the separate answer paper provided.

考题 多选题Which two statements are correct when you use the reject parameter as the next-hop value for a static route?()AThe packet is dropped and the packet's source is marked with the no-readvertise parameter.BThe system sends the packet back to the source.CThe packet is dropped from the network.DThe system sends an ICMP message back to the source of the packet.

考题 单选题The Red Hazel Company has received its router from Cisco and is ready to install Cisco Unified CallManager Express. Where will the company find its Cisco Unified CallManager Express software?()A Cisco.comB embedded in Flash on the hardware C e-mail download from Cisco D on a CD-ROM included with installation materials E only from a Cisco SE, due to special licensing considerations

考题 单选题From the passage we can learn that MDC Company always ______.A keeps its promiseB provides the same productsC sells its products at a low priceD delivers its products without delay

考题 单选题According to the research findings, the customers who will bring in more profit are those whoA are regarded as loyal customers.B happen to buy the products from a company.C trust the quality of the products from a company.D care little about prices of the products.

考题 单选题It can be inferred from the passage that the minimal basis for a complaint to the international Trade Commission is which of the following?A A foreign competitor has received a subsidy from a foreign government.B A foreign competitor has substantially increased the volume of products shipped to the United States.C A foreign competitor selling products in the United States at less than fair market value.D The company requesting import relief has been injured by the sale of imports in the United States.

考题 单选题The hummingbird's feathers sparkled and glittered in the sunlight,_______.A its back is shiny green and its throat bright redB its back shiny green and its throat is bright redC its back is shiny green and its throat is bright redD its back shiny green and its throat bright red

考题 单选题Mr. Jackson closed the fridge door so that _____.A he could take a photoB the snake couldn’t go back to the zooC the snake became coolD he was safe from the snake