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No other item in a newspaper provides such entertaining reading or offer such deep insight into hmnan nature.

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考题 Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods? After all, it's the consumer who pays ..." The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc, from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are,too!Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper?A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price ! Another thing we mustn't forget is the"small ads." which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community!Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the"hatch, match and dispatch" column but by far the most fascinating section is the personal or"agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is! Why do the critics criticize advertisers?A.Because advertisers often brag. B.Because critics think advertisement is a "waste of money". C.Because customers are encouraged to buy more than necessary. D.Because customers pay more.

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考题 Text 2 A study published in the International Journal of Business Administration found that what students read in college directly effects the level of writing they achieve.In fact,researchers found that reading content and frequency may exert more significant impacts on students'writing ability than writing instruction and writing frequency.Students who read academic journals,literary fiction,or general nonfiction wrote with greater svntactic SODhistication(more comDlex sentences)than those who read genre fiction(mysteries,fantasy,or science fiction)or exclusively web-based aggregators.The highest scores went to those who read academic journals;the lowest scores went to those who relied sotely on web-based content.Recent research also revealed that"deep reading"-defined as reading that is slow,immersive,rich in sensory detail and emotional and moral complexity-is distinctive from light reading-little more than the decoding of words.Deep reading occurs when the language is rich in detail,allusion,and metaphor,and taps into the same brain regions that would activate if the reader were experiencing the event.Deep reading is great exercise for the brain and has been shown to increase empathy,as the reader dives deeper and adds reflection,analysis,and personal subtext to what is being read.It also offers writers a way to appreciate all the qualities that make novels fascinating and meaningful-and to tap into his abllity to write on a deeper level.Light reading is equated to what one might read in online blogs,or"headline news"or"entertainment news"websites,particularly those that breezily rely on lists or punchy headlines,and even occasionally use emojis to communicate.These types of light reading lack a genuine voice,a viewpoint,or the sort of analyses that might stimulate thought.It's light and breezy reading that you can skim through and will likely forget within minutes.Deep reading activates our brain's centers for speech,vision,and hearing,all of which work together to help us speak,read,and write.Reading and writing engages Broca's area,which enables us to perceive rhythm and syntax;Wernicke's area,which impacts our perception of words and meaning;and the angular gyrus,which is central to perception and use oflanguage.These areas are wired together by a band of fibres,and this interconnectivity likely helps writers mimic and synchronize language and rhythms they encounter while reading.Your reading brain senses a cadence that accompanies more complex writing,which your brain then seeks to emulate when writing. Students'writing abilities are mostly infiuenced by_____A.writing frequencies of students B.writing instructions from teachers C.students'reading content D.teachers'scores and evaluations

考题 Text 2 A study published in the International Journal of Business Administration found that what students read in college directly effects the level of writing they achieve.In fact,researchers found that reading content and frequency may exert more significant impacts on students'writing ability than writing instruction and writing frequency.Students who read academic journals,literary fiction,or general nonfiction wrote with greater svntactic SODhistication(more comDlex sentences)than those who read genre fiction(mysteries,fantasy,or science fiction)or exclusively web-based aggregators.The highest scores went to those who read academic journals;the lowest scores went to those who relied sotely on web-based content.Recent research also revealed that"deep reading"-defined as reading that is slow,immersive,rich in sensory detail and emotional and moral complexity-is distinctive from light reading-little more than the decoding of words.Deep reading occurs when the language is rich in detail,allusion,and metaphor,and taps into the same brain regions that would activate if the reader were experiencing the event.Deep reading is great exercise for the brain and has been shown to increase empathy,as the reader dives deeper and adds reflection,analysis,and personal subtext to what is being read.It also offers writers a way to appreciate all the qualities that make novels fascinating and meaningful-and to tap into his abllity to write on a deeper level.Light reading is equated to what one might read in online blogs,or"headline news"or"entertainment news"websites,particularly those that breezily rely on lists or punchy headlines,and even occasionally use emojis to communicate.These types of light reading lack a genuine voice,a viewpoint,or the sort of analyses that might stimulate thought.It's light and breezy reading that you can skim through and will likely forget within minutes.Deep reading activates our brain's centers for speech,vision,and hearing,all of which work together to help us speak,read,and write.Reading and writing engages Broca's area,which enables us to perceive rhythm and syntax;Wernicke's area,which impacts our perception of words and meaning;and the angular gyrus,which is central to perception and use oflanguage.These areas are wired together by a band of fibres,and this interconnectivity likely helps writers mimic and synchronize language and rhythms they encounter while reading.Your reading brain senses a cadence that accompanies more complex writing,which your brain then seeks to emulate when writing. Deep reading happens when_____.A.we have read for a long time B.we fully understand the words C.we write on a deeper level D.we read complicated works

考题 Text 2 A study published in the International Journal of Business Administration found that what students read in college directly effects the level of writing they achieve.In fact,researchers found that reading content and frequency may exert more significant impacts on students'writing ability than writing instruction and writing frequency.Students who read academic journals,literary fiction,or general nonfiction wrote with greater svntactic SODhistication(more comDlex sentences)than those who read genre fiction(mysteries,fantasy,or science fiction)or exclusively web-based aggregators.The highest scores went to those who read academic journals;the lowest scores went to those who relied sotely on web-based content.Recent research also revealed that"deep reading"-defined as reading that is slow,immersive,rich in sensory detail and emotional and moral complexity-is distinctive from light reading-little more than the decoding of words.Deep reading occurs when the language is rich in detail,allusion,and metaphor,and taps into the same brain regions that would activate if the reader were experiencing the event.Deep reading is great exercise for the brain and has been shown to increase empathy,as the reader dives deeper and adds reflection,analysis,and personal subtext to what is being read.It also offers writers a way to appreciate all the qualities that make novels fascinating and meaningful-and to tap into his abllity to write on a deeper level.Light reading is equated to what one might read in online blogs,or"headline news"or"entertainment news"websites,particularly those that breezily rely on lists or punchy headlines,and even occasionally use emojis to communicate.These types of light reading lack a genuine voice,a viewpoint,or the sort of analyses that might stimulate thought.It's light and breezy reading that you can skim through and will likely forget within minutes.Deep reading activates our brain's centers for speech,vision,and hearing,all of which work together to help us speak,read,and write.Reading and writing engages Broca's area,which enables us to perceive rhythm and syntax;Wernicke's area,which impacts our perception of words and meaning;and the angular gyrus,which is central to perception and use oflanguage.These areas are wired together by a band of fibres,and this interconnectivity likely helps writers mimic and synchronize language and rhythms they encounter while reading.Your reading brain senses a cadence that accompanies more complex writing,which your brain then seeks to emulate when writing. Which of the following would be the best title of the text?A.Reading More Will Bring You Higher Score in Writing B.Deep Reading Will Offer You More Benefits Than Light Reading C.Deep Reading Will Activate Your Brain and Improve Your Writing D.What You Read Matters More Than You Might Think

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考题 “John is reading the newspaper”变成被动语态是()A、The newspaper is reading by JohnB、The newspaper is by John readingC、The newspaper is being read by JohnD、The newspaper is being readed by John

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考题 单选题“John is reading the newspaper”变成被动语态是()A The newspaper is reading by JohnB The newspaper is by John readingC The newspaper is being read by JohnD The newspaper is being readed by John

考题 填空题As she was reading the newspaper in her chair, her grandmother (fall) ____ asleep.

考题 问答题The British are the most voracious newspaper readers in the world. They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper on the bus, as they go to work;and on the way back home, after work, they are engrossed in an evening newspaper. There are many “morning papers”, both national and provincial. The most famous is The Times. Contrary to what many foreigners believe, this is not a government newspaper. The various newspapers usually have their own views on politics, but they are not organs of the political parties, with the exception of the Communist Morning Star.