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单选题
Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast. The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs—or the commercials in them—in the first place.  Which of the following, if true, offers the most support to the advertisers’ claims that the DTR services are currently hurting their businesses?
A

Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.

B

DTR services charge such high rates that only a small percentage of consumers subscribe to them.

C

The average per-second cost of advertising on television has risen every year for the past two decades.

D

More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.

E

DTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.


参考答案

参考解析
解析:
D项证明DTR服务公司使得观众屏蔽了广告,减弱了广告的效果,故本题选D项。
更多 “单选题Companies that advertise on television complain that digital television recording (DTR) services make it possible for consumers to watch television programs without viewing the commercials that these advertisers have paid the television networks to broadcast. The DTR service providers respond that their services may actually help the advertisers, because without their service, many consumers would not have been able to watch the programs—or the commercials in them—in the first place.  Which of the following, if true, offers the most support to the advertisers’ claims that the DTR services are currently hurting their businesses?A Even the best commercials are usually less entertaining than the programs that consumers choose to watch for themselves.B DTR services charge such high rates that only a small percentage of consumers subscribe to them.C The average per-second cost of advertising on television has risen every year for the past two decades.D More than 90 percent of subscribers to DTR services opt to use a setting that automatically edits out commercials.E DTR services alter the television viewing experience by allowing customers to view the program of their choice at the time of their choosing.” 相关考题
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考题 Part CDirections:Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. (10 points)It is not easy to talk about the role of the mass media in this overwhelmingly significant phase in European history. History and news become confused, and one’s impressions tend to be a mixture of skepticism and optimism. 46) Television is one of the means by which these feelings are created and conveyed -- and perhaps never before has it served so much to connect different peoples and nations as is the recent events in Europe. The Europe that is now forming cannot be anything other than its peoples, their cultures and national identities. With this in mind we can begin to analyze the European television scene. 47) In Europe, as elsewhere, multi-media groups have been increasingly successful: groups which bring together television, radio newspapers, magazines and publishing houses that work in relation to one another. One Italian example would be the Berlusconi group, while abroad Maxwell and Murdoch come to mind.Clearly, only the biggest and most flexible television companies are going to be able to compete in such a rich and hotly-contested market. 48) This alone demonstrates that the television business is not an easy world to survive in, a fact underlined by statistics that show that out of eighty European television networks no less than 50% took a loss in 1989.Moreover, the integration of the European community will oblige television companies to cooperate more closely in terms of both production and distribution.49) Creating a “European identity” that respects the different cultures and traditions which go to make up the connecting fabric of the Old Continent is no easy task and demands a strategic choice -- that of producing programs in Europe for Europe. This entails reducing our dependence on the North American market, whose programs relate to experiences and cultural traditions which are different from our own.In order to achieve these objectives, we must concentrate more on co-productions, the exchange of news, documentary services and training. This also involves the agreements between European countries for the creation of a European bank for Television Production which, on the model of European Investment Bank, will handle the finances necessary for production costs. 50) In dealing with a challenge on such a scale, it is no exaggeration to say “Unity we stand, divided we fall” -- and if I had to choose a slogan it would be “Unity in our diversity.” A unity of objectives that nonetheless respect the varied peculiarities of each country.46) Television is one of the means by which these feelings are created and conveyed -- and perhaps never before has it served so much to connect different peoples and nations as is the recent events in Europe.

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考题 根据写作要求,写出一篇作文。Suppose you are Simon. You purchased a Sony digital camera from Amazon.com and found that there were scratches on the screen. You are writing to complain about it.

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考题 The European Commission's proposed tax on digital services is intended to make companies such as Google and Uber pay more.The idea is that such firms are gaming the rules at the expense of other taxpayers.The issue is real and needs to be addressed-but the answer under discussion breaks with both established international practice and plain common sense.Formal talks on the plan are due to start this week.The commission is calling for a 3 percent tax on the turnover of large digital enterprises-those with EU digital revenues over 50 million euros and total global revenues of over 750 million euros.About half the companies affected would be American,the EU estimates.The commission says it has been left with little choice.The value generated by digital companies doesn't require a physical presence,making them harder to rax.Digital businesses arrange their affairs to exploit this:They allocate income to low-tax jurisdictions and,according to officials,end up paying an effective tax of roughly 10 percent of profits,less than half of the burden carried by traditional businesses.Officials acknowledge that the right solution is a thorough overhaul of the corporate tax code,especially as it affects international firms selling digital services-and that this should be done not unilaterally but in cooperation with other countries,notably the U.S.Efforts are in fact underway,but progress has been slow,and EU officials have chosen to do something,anything,as soon as possible.Doing nothing would be better than this.For a start,the plan wouldn't raise much revenue-a meager 5 billion euros each year.And this supposedly fairer tax would bring abnormal results.For instance,companies such as Uber that don't make money will have a new cost to absorb;highly profitable firms with market power,such as Facebook,will be able to pass the tax on to their consumers.Small startups will be exempt from the new tax-unless they're acquired by larger companies.That will discourage consolidations.And the proposal as it stands may tax more activities than intended:Some financial services,for example,seem to be within its scope In its zeal to tax digital enterprises,the commission departs from many of its own stated principles.Its plan would probably require accessing individual,not just anonymized,user data.This runs counter to the EU's strict new rules on privacy,coming into force next month.Efforts to design a multinational solution need to be stepped up,not set aside.The goal should be a fair,multilateral framework that recognizes the complexity of the new digital economy while respecting the sovereignty of nations to set their own tax policy.That's an international challenge demanding an international solution. What is the ultimate goal that digital tax legislation should pursue?A.Efficient unilateral solution.s. B.Simplified corporate tax systems C.A global cooperative approach D.An anti-tax avoidance package

考题 The European Commission's proposed tax on digital services is intended to make companies such as Google and Uber pay more.The idea is that such firms are gaming the rules at the expense of other taxpayers.The issue is real and needs to be addressed-but the answer under discussion breaks with both established international practice and plain common sense.Formal talks on the plan are due to start this week.The commission is calling for a 3 percent tax on the turnover of large digital enterprises-those with EU digital revenues over 50 million euros and total global revenues of over 750 million euros.About half the companies affected would be American,the EU estimates.The commission says it has been left with little choice.The value generated by digital companies doesn't require a physical presence,making them harder to rax.Digital businesses arrange their affairs to exploit this:They allocate income to low-tax jurisdictions and,according to officials,end up paying an effective tax of roughly 10 percent of profits,less than half of the burden carried by traditional businesses.Officials acknowledge that the right solution is a thorough overhaul of the corporate tax code,especially as it affects international firms selling digital services-and that this should be done not unilaterally but in cooperation with other countries,notably the U.S.Efforts are in fact underway,but progress has been slow,and EU officials have chosen to do something,anything,as soon as possible.Doing nothing would be better than this.For a start,the plan wouldn't raise much revenue-a meager 5 billion euros each year.And this supposedly fairer tax would bring abnormal results.For instance,companies such as Uber that don't make money will have a new cost to absorb;highly profitable firms with market power,such as Facebook,will be able to pass the tax on to their consumers.Small startups will be exempt from the new tax-unless they're acquired by larger companies.That will discourage consolidations.And the proposal as it stands may tax more activities than intended:Some financial services,for example,seem to be within its scope In its zeal to tax digital enterprises,the commission departs from many of its own stated principles.Its plan would probably require accessing individual,not just anonymized,user data.This runs counter to the EU's strict new rules on privacy,coming into force next month.Efforts to design a multinational solution need to be stepped up,not set aside.The goal should be a fair,multilateral framework that recognizes the complexity of the new digital economy while respecting the sovereignty of nations to set their own tax policy.That's an international challenge demanding an international solution. To which of the following would EU officials most probably agree?A.Traditional business lax cut is necessary in the digital era. B.The pace of global corporate tax reform is too slow. C.Europe should reduce the number of Iow-tax jurisdictions. D.Corporate tax code is being revised in favor of the U,S.

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考题 The European Commission's proposed tax on digital services is intended to make companies such as Google and Uber pay more.The idea is that such firms are gaming the rules at the expense of other taxpayers.The issue is real and needs to be addressed-but the answer under discussion breaks with both established international practice and plain common sense.Formal talks on the plan are due to start this week.The commission is calling for a 3 percent tax on the turnover of large digital enterprises-those with EU digital revenues over 50 million euros and total global revenues of over 750 million euros.About half the companies affected would be American,the EU estimates.The commission says it has been left with little choice.The value generated by digital companies doesn't require a physical presence,making them harder to rax.Digital businesses arrange their affairs to exploit this:They allocate income to low-tax jurisdictions and,according to officials,end up paying an effective tax of roughly 10 percent of profits,less than half of the burden carried by traditional businesses.Officials acknowledge that the right solution is a thorough overhaul of the corporate tax code,especially as it affects international firms selling digital services-and that this should be done not unilaterally but in cooperation with other countries,notably the U.S.Efforts are in fact underway,but progress has been slow,and EU officials have chosen to do something,anything,as soon as possible.Doing nothing would be better than this.For a start,the plan wouldn't raise much revenue-a meager 5 billion euros each year.And this supposedly fairer tax would bring abnormal results.For instance,companies such as Uber that don't make money will have a new cost to absorb;highly profitable firms with market power,such as Facebook,will be able to pass the tax on to their consumers.Small startups will be exempt from the new tax-unless they're acquired by larger companies.That will discourage consolidations.And the proposal as it stands may tax more activities than intended:Some financial services,for example,seem to be within its scope In its zeal to tax digital enterprises,the commission departs from many of its own stated principles.Its plan would probably require accessing individual,not just anonymized,user data.This runs counter to the EU's strict new rules on privacy,coming into force next month.Efforts to design a multinational solution need to be stepped up,not set aside.The goal should be a fair,multilateral framework that recognizes the complexity of the new digital economy while respecting the sovereignty of nations to set their own tax policy.That's an international challenge demanding an international solution. According to the first two paragraphs,the EU digital tax proposalA.protects European industries from competition. B.aims to updaic esiablished international practice. C.is a blow to top digital companies. D.binds only America's tech giants.

考题 共用题干 Communication with Customers OnlineUntil the late 1940s,when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services. The advent(出现)of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion .By going online,companies can communicate instantly and directly with prospective customers .Promotion on the World Wide Web includes advertising,sponsorships and sales promotions like contests and coupons.In 1996,World Wide Web advertising revenues reached $300 mulion.Effective online marketers do not merely transfer hard-copy ads(平面广告)to cyberspace.Successful sites blend promotional and non-promotional information,indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty,companies change information frequently and provide many opportunities for interaction.One of the best online promotion web sites is the Ragu Web site.Here visitors can find thirty-six pasta recipes,take Italian lessons,and view an Italian film festival,but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered:SEGA of America,maker of computer games and hardware,uses itsWeb site for a variety of different promotions,such as introducing new game characters to the publie and supplying Web surfers the opportunity to download games.SEGA's home page averages250,000 visits a day.To heighten interest in the site,SEGA bought an advertising banner onNetscape,thereby increasing site visits by 15 percent. Online participants in Quaker Oats' Gatorade promotion received a free Tshirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.Now,to target specific Internet users,an increasing number of companies are using“push”technology which automatically delivers customized(按客户要求创造的)news and other information to Users' computers when they log onto the Internet.Although organizations like NielsenMedia Research are developing technologies to enhance audience measurement and tracking,it remains difficult to assess how many times the same person looks at an ad and who that person is.Although online promotions can be glamorous and sophisticated,they are not perfect.For a welldesigned marketing mix,industry experts advise companies to use the Internet as a supplement to other advertising media. Internet,like television,has brought great changes to the promotion of products and services.A: RightB: WrongC: Not mentioned

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考题 问答题根据写作要求,写出一篇作文。 Suppose you are Simon. You purchased a Sony digital camera from Amazon.com and found that there were scratches on the screen. You are writing to complain about it.

考题 单选题Which statement is true about the digital to analog conversion process?()A the two steps of digital to analog conversion are decompression and reconstruction of the analog signalB the two steps of digital to analog conversion are decoding and filteringC the two steps of digital to analog conversion are decompression and filtering of the analog signalD the two steps of digital to analog conversion are quantization and decoding

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考题 单选题What action will a BGP route reflector take when it receives a prefix marked with the community attribute NO ADVERTISE from a client peer?()A It will advertise the prefix to all other client peers and non-client peers.B It will not advertise the prefix to EBGP peers.C It will only advertise the prefix to all other IBGP peers.D It will not advertise the prefix to any peers.

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考题 问答题Practice 1  The Microsoft’s rise to prominence set off an explosion in demand for all things digital and sparked the Internet boom, because every investor looked at the Internet and concluded that if everything was going to be digitized—data, inventories, commerce, books and entertainment—and transported and sold on the Internet, the demand for Internet-based products and services would be infinite. This led to the dot-tom stock bubble and a massive overinvestment in the fiber-optic cable needed to carry all the new digital information. As a result, some companies became bankrupt and some were struggling to stay in business. Keep in mind that cyberspace promises both opportunities and high risks.