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单选题
The passage suggests which of the following about highly specialized trade media?
A
They should be used only when direct selling is not economically feasible.
B
They can be used to exclude from the program audience people who are not part of the program target.
C
They are used only for very expensive products.
D
They are rarely used in the implementation of marketing programs for industrial products.
参考答案
参考解析
解析：
由文章第二段，…highly specialized trade media exist to expose members of the program target…可知，高度特定化的媒体是针对有购买意向的特定人群的。故选B。
由文章第二段，…highly specialized trade media exist to expose members of the program target…可知，高度特定化的媒体是针对有购买意向的特定人群的。故选B。
更多 “单选题The passage suggests which of the following about highly specialized trade media?A They should be used only when direct selling is not economically feasible.B They can be used to exclude from the program audience people who are not part of the program target.C They are used only for very expensive products.D They are rarely used in the implementation of marketing programs for industrial products.” 相关考题
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