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Globalization places us in increasingly more situations where we may need to host international business associates for meals.With so many cultural differences in dining preferences,even among those ofthe same nationality and culture,the safest and most considerate thing we can do when treating a guest is to simply ask.Avoid making too many assumptions about what your guests would like and inquire about their preferences.China's dish names are infused with its culinary culture,and expressing them in English is not always so easy.Zhao Huimin,director of Beijing Foreign Affairs Office,said,"As Beijing is striving to become a'World City',we need a better language environment.And Chinese food has become more popular around the world in recent years,so it's essential to standardize the translation.The newly published book contains easy-to-understand English names of almost all mainstream dishes of China's eight major cuisines.It is for reference only,and is not compulsory."
参考答案
参考解析
解析：全球化可能使我们需要款待国际商业伙伴的情况日益增加。饮食喜好方面的文化差异很大，即使是在相同国籍和文化背景下，当在招待客人时，我们能够做得最安全、最用到的事情就是直接询问他们。对于你的客人喜欢什么，不要进行太多的假设，而是要去询问他们的喜好。中国莱名注入了中国的烹饪文化，因此用英语表达并不总是那么容易。北京市外事办主任赵惠民说“随着北京在努力地成为‘世界城市’，我们需要更好的语言环境。近年来中国食品在世界范围内变得越来越受欢迎，因此翻译规范化是至关重要的。这本新出版的书（这里指《中文菜单英文译法》）几乎收录中国八大莱系中所有主流菜肴的简单易懂的英文名称。该书仅供参考，并非是强制性的。”
更多 “Globalization places us in increasingly more situations where we may need to host international business associates for meals.With so many cultural differences in dining preferences,even among those ofthe same nationality and culture,the safest and most considerate thing we can do when treating a guest is to simply ask.Avoid making too many assumptions about what your guests would like and inquire about their preferences.China's dish names are infused with its culinary culture,and expressing them in English is not always so easy.Zhao Huimin,director of Beijing Foreign Affairs Office,said,"As Beijing is striving to become a'World City',we need a better language environment.And Chinese food has become more popular around the world in recent years,so it's essential to standardize the translation.The newly published book contains easy-to-understand English names of almost all mainstream dishes of China's eight major cuisines.It is for reference only,and is not compulsory."” 相关考题
考题
The increase in international business and in foreign investment has created a need for executives with knowledge of foreign languages and skills in cross-cultural communication. Americans, however, have not been well trained in either area and, consequently, have not enjoyed the same level of success in negotiation in an international arena as have their foreign counterparts.Negotiating is the process of communicating back and forth for the purpose of reaching an agreement. It involves persuasion and compromise, but in order to participate in either one, the negotiators must understand the ways in which people are persuaded and how compromise is reached within the culture of the negotiation.In many international business negotiations abroad, Americans are perceived as wealthy and impersonal. It often appears to the foreign negotiator that the American represents a large multi-million-dollar corporation that can afford to pay the price without bargaining further. The American negotiator's role becomes that of an impersonal supplier of information and cash.In studies of American negotiators abroad, several traits have been identified that may serve to confirm this stereotypical perception, while undermining the negotiator's position. Two traits in particular that cause cross-cultural misunderst anding are directness and impatience on the part of the American negotiator. Furthermore, American negotiators often insist on realizing short-term goals. Foreign negotiators, on the other hand, may value the relationship established between negotiators and may be willing to invest time in it for long-term benefits. In order to solidify the relationship, they may opt for indirect interactions without regard for the time involved in getting to know the other negotiator.Clearly, perceptions and differences in values affect the outcomes of negotiations and the success of negotiators. For Americans to play a more effective role in international business negotiations, they must put forth more effort to improve cross-cultural understanding.(1) What kind of manager is needed in present international business and foreign investment?A、The man who represents a large multi-million-dollar corporation.B、The man with knowledge of foreign languages and skills in cross-cultural communication.C、The man who is wealthy and impersonal.D、The man who can negotiate with his foreign counterparts.(2) According to the passage, international business negotiation involves.A、short-term goalsB、long-term benefitsC、information and cashD、persuasion and compromise(3) In the foreign negotiators’eyes their American counterparts are.A、impersonal suppliers of information and cashB、skillful in negotiationC、good at establishing relationship between negotiatorsD、indirect and impatient(4) Which of the following is NOT mentioned in the passage?A、Foreign negotiators are willing to invest time in relationship between negotiators.B、American negotiator's directness and impatience cause cross-cultural misunderstanding.C、Americans has played a more effective role in international business negotiations.D、Foreign negotiators think that American can afford to pay the price without bargaining(5) What is the topic of this passage?A、The differences between American negotiators and foreign negotiatorsB、Negotiation skillsC、International business and cross-cultural communicationD、Cross-cultural understanding
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We may conclude from the text that .［A］ human cloning will not succeed unless the technique is more efficient［B］ scientists are optimistic about cloning technique［C］ many people are against the idea of human cloning［D］ cloned animals are more favored by owners even if they are weaker
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We are interested in the weather because it ______ us so directly — what we wear, what we do, and even how we feel.
A.benefitsB.affectsC.affectsD.effects
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The introduction of the printing technology to England helped to spread English into many countries and places over the world so that it has become the most important international language in the present day.()
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Throughout the buying process, various factors may influence a buyer's purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following.CULTURE. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to the world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States.SOCIAL CLASS. In addition to being members of a particular culture, we also belong to a certain social class — upper, middle, lower, or somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media.REFERENCE GROUP. A reference group consists of people who have a good deal in common — family members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful audience — teens. That's because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in most malls.SELF-IMAGE. The tendency to believe that "you are what you buy" is especially prevalent among young people. Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. That's why professional athletes and musicians are frequently used as product endorsers — so that we incorporate part of their public image into our own self-image. After all, doesn't everyone want to "be like Mike Jordan"?SITUATIONAL FACTORS. These factors include events or circumstances occurring in our lives that are more circumstantial in nature. For example, you have a coupon, you're in a hurry, it's Valentines' Day, it's your birthday, you're in a bad mood, and so on. Situational factors influence our buying patterns.1. Who will be most interested in this article?：A.Wholesalers.B.Marketing managers.C.Economists.D.Retailers.
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there are many situations in which we use more than one language skill, so it is valuable to integrate the four skills to _________.
A、enhance the students' communicative competenceB、combine pronunciation, vocabulary and grammarC、Combine words,phrases and sentencesD、use body language and pictures
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The process of perceiving others is rarely translated(to ourselves or others) into cold,objective terms．"She was 5 feet 8 inches tall, had fair hair, and wore a colored skirt．" More often, we try to get inside the other person to pinpoint his or her attitudes, emotions, motivations,abilities, ideas, and characters． Furthermore, we sometimes behave as if we can accomplish this difficult job very quickly--perhaps with a two-second glance．
We try to obtain information about others in many ways． Berger suggests several methods for reducing uncertainties about others; who are known to you so you can compare the observed person's behavior with the known others' behavior, observing a person in a situation where social behavior is relatively unrestrained or where a wide variety of behavioral responses are called for,deliberately structuring the physical or social environment so as to observe the person's responses to specific stimuli, asking people who have had or have frequent contact with the person about himor her, and using various strategies in face-to-face interaction to uncover information about another person--question, self-disclosures, and so on．
Getting to know someone is a never-ending task, largely because people are constantly
changing and the methods we use to obtain information are often imprecise． You may have known someone for ten years and still know very little about him． If we accept the idea that we won't ever fully know another person, it enables us to deal more easily with those things that get in the way of accurate knowledge such as secrets and deceptions． It will also keep us from being too surprised or shocked by seemingly inconsistent behavior． Ironically, those things that keep us from knowing another person too well (e． g． secrets and deceptions) may be just as important to the development of a satisfying relationship as those things that enable us to obtain accurate knowledge about a person (e． g． disclosures and truthful statement)．
This passage mainly concerns__________．A.the relationship between people
B.the perception of other people
C.secrets and deceptions of people
D.people's attitudes and characters
考题
The process of perceiving others is rarely translated(to ourselves or others) into cold,objective terms．"She was 5 feet 8 inches tall, had fair hair, and wore a colored skirt．" More often, we try to get inside the other person to pinpoint his or her attitudes, emotions, motivations,abilities, ideas, and characters． Furthermore, we sometimes behave as if we can accomplish this difficult job very quickly--perhaps with a two-second glance．
We try to obtain information about others in many ways． Berger suggests several methods for reducing uncertainties about others; who are known to you so you can compare the observed person's behavior with the known others' behavior, observing a person in a situation where social behavior is relatively unrestrained or where a wide variety of behavioral responses are called for,deliberately structuring the physical or social environment so as to observe the person's responses to specific stimuli, asking people who have had or have frequent contact with the person about himor her, and using various strategies in face-to-face interaction to uncover information about another person--question, self-disclosures, and so on．
Getting to know someone is a never-ending task, largely because people are constantly
changing and the methods we use to obtain information are often imprecise． You may have known someone for ten years and still know very little about him． If we accept the idea that we won't ever fully know another person, it enables us to deal more easily with those things that get in the way of accurate knowledge such as secrets and deceptions． It will also keep us from being too surprised or shocked by seemingly inconsistent behavior． Ironically, those things that keep us from knowing another person too well (e． g． secrets and deceptions) may be just as important to the development of a satisfying relationship as those things that enable us to obtain accurate knowledge about a person (e． g． disclosures and truthful statement)．
?We may have known someone for ten years and still know very little about him because__________．A.we don't accept the idea that we might never fully know another person
B.we often get information in a casual and inexact way
C.we pay more attention to other people's motivations and emotions
D.we often have face-to-face conversation with him
考题
The process of perceiving others is rarely translated(to ourselves or others) into cold,objective terms．"She was 5 feet 8 inches tall, had fair hair, and wore a colored skirt．" More often, we try to get inside the other person to pinpoint his or her attitudes, emotions, motivations,abilities, ideas, and characters． Furthermore, we sometimes behave as if we can accomplish this difficult job very quickly--perhaps with a two-second glance．
We try to obtain information about others in many ways． Berger suggests several methods for reducing uncertainties about others; who are known to you so you can compare the observed person's behavior with the known others' behavior, observing a person in a situation where social behavior is relatively unrestrained or where a wide variety of behavioral responses are called for,deliberately structuring the physical or social environment so as to observe the person's responses to specific stimuli, asking people who have had or have frequent contact with the person about himor her, and using various strategies in face-to-face interaction to uncover information about another person--question, self-disclosures, and so on．
Getting to know someone is a never-ending task, largely because people are constantly
changing and the methods we use to obtain information are often imprecise． You may have known someone for ten years and still know very little about him． If we accept the idea that we won't ever fully know another person, it enables us to deal more easily with those things that get in the way of accurate knowledge such as secrets and deceptions． It will also keep us from being too surprised or shocked by seemingly inconsistent behavior． Ironically, those things that keep us from knowing another person too well (e． g． secrets and deceptions) may be just as important to the development of a satisfying relationship as those things that enable us to obtain accurate knowledge about a person (e． g． disclosures and truthful statement)．
According to the passage, if we perceive a person, we are likely to be interested in__________．A.what he wears
B.how tall he is
C.how happy he is
D.what color he dyes his hair
考题
The process of perceiving others is rarely translated(to ourselves or others) into cold,objective terms．"She was 5 feet 8 inches tall, had fair hair, and wore a colored skirt．" More often, we try to get inside the other person to pinpoint his or her attitudes, emotions, motivations,abilities, ideas, and characters． Furthermore, we sometimes behave as if we can accomplish this difficult job very quickly--perhaps with a two-second glance．
We try to obtain information about others in many ways． Berger suggests several methods for reducing uncertainties about others; who are known to you so you can compare the observed person's behavior with the known others' behavior, observing a person in a situation where social behavior is relatively unrestrained or where a wide variety of behavioral responses are called for,deliberately structuring the physical or social environment so as to observe the person's responses to specific stimuli, asking people who have had or have frequent contact with the person about himor her, and using various strategies in face-to-face interaction to uncover information about another person--question, self-disclosures, and so on．
Getting to know someone is a never-ending task, largely because people are constantly
changing and the methods we use to obtain information are often imprecise． You may have known someone for ten years and still know very little about him． If we accept the idea that we won't ever fully know another person, it enables us to deal more easily with those things that get in the way of accurate knowledge such as secrets and deceptions． It will also keep us from being too surprised or shocked by seemingly inconsistent behavior． Ironically, those things that keep us from knowing another person too well (e． g． secrets and deceptions) may be just as important to the development of a satisfying relationship as those things that enable us to obtain accurate knowledge about a person (e． g． disclosures and truthful statement)．
Some people are often surprised by what other people do． According to Berger, that is mainly because__________．A.some people are more emotional than others
B.some people are not aware of the fact that we will never completely know another person
C.some people are sensitive enough to sense the change of other people's attitudes
D.some people choose to keep to themselves
考题
The process of perceiving others is rarely translated(to ourselves or others) into cold,objective terms．"She was 5 feet 8 inches tall, had fair hair, and wore a colored skirt．" More often, we try to get inside the other person to pinpoint his or her attitudes, emotions, motivations,abilities, ideas, and characters． Furthermore, we sometimes behave as if we can accomplish this difficult job very quickly--perhaps with a two-second glance．
We try to obtain information about others in many ways． Berger suggests several methods for reducing uncertainties about others; who are known to you so you can compare the observed person's behavior with the known others' behavior, observing a person in a situation where social behavior is relatively unrestrained or where a wide variety of behavioral responses are called for,deliberately structuring the physical or social environment so as to observe the person's responses to specific stimuli, asking people who have had or have frequent contact with the person about himor her, and using various strategies in face-to-face interaction to uncover information about another person--question, self-disclosures, and so on．
Getting to know someone is a never-ending task, largely because people are constantly
changing and the methods we use to obtain information are often imprecise． You may have known someone for ten years and still know very little about him． If we accept the idea that we won't ever fully know another person, it enables us to deal more easily with those things that get in the way of accurate knowledge such as secrets and deceptions． It will also keep us from being too surprised or shocked by seemingly inconsistent behavior． Ironically, those things that keep us from knowing another person too well (e． g． secrets and deceptions) may be just as important to the development of a satisfying relationship as those things that enable us to obtain accurate knowledge about a person (e． g． disclosures and truthful statement)．
There are things that we find preventing us from knowing others． These things are__________．A.disclosures
B.deceptions
C.stimuli
D.interactions
考题
Questions 116-120 refer to the following passage.
Cross-cultural Communication in Business Negotiations
Business Weekly by Dr. Rod Steiner November 2006
The importance of effective cross-cultural communication during business conferences or ne-gotiations is often unappreciated. And yet it is not just the immediate outcome of the negotiation which is at stake but also the possibility of a positive, ongoing business relationship.
Here's a simple example:"don't mix business and pleasure," we say, thinking ourselves to be efficient and"virtuous". But trying to negotiate with that attitude in some other cultures may well cause consternation in your host. This in turn will result in cross-cultural irritation and may well put future relationships under a cloud. So, the first rule should be to study the culture of the people with whom you are going to negotiate.
Dr. Rod Steiner, assistant lecturer, Department of Business Studies, South Australian Institute of Technology.
South Australian Institute of Technology
Department of Business Studies
44 Berwick St,
Adelaide, Australia 5066
November 24,2006
Dear Dr. Steiner,
I read your article "Cross-cultural Communication in Business Negotiations" with a great deal of interest. I am a postgraduate language/business student at the University of Adelaide, and I have also had some experience living and studying in Japan.
You are absolutely right when you highlight possible"cross-cultural irritation". In our cul-ture, we would never associate business transactions of any type with drinking alcohol and going to nightclubs. However, that's more or less the normal way of doing things in Japan.
I hope to specialize in this area of study -- I mean, in cross-cultural communication – and that's why I have chosen also to study some foreign languages. If you have any suggestions for fur-ther reading, could you please let me know?
Thanks for your attention.
Julie Luddon
What does the article suggest?A.To take a course in international business relationships at the institute
B.Always to be alert of hints that can damage an ongoing business relationship
C.Not to mix business and pleasure when dealing with any culture
D.To know the culture of your business counterpart
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共用题干
DreamsEveryone can dream. Indeed,everyone does dream. Those who_________(51)that they never dream atall actually dream_________(52)as frequently as the rest of us,______(53)they may not remember anything about it. Even those of us who are perfectly_________(54)of dreaming night after night very seldom remember those dreams in_________(55)detail but merely retain an untidy mixture of seeminglyunrelated _________（56).Dreams are not simply visual一we dream with all our_________(57),so that we appear to experience sound,touch,smell,and taste.One of the world's oldest_________(58)written documents is the Egyptian Book of Dreams.This volume is about five thousand years old,so you can see_________(59)dreams were believed to have a special significance even then. Many ancient civilizations believed that you_________（60）never wake a sleeping person as,during sleep,the soul had left the body and might not be able to return_________(61)time if the sleeper were suddenly awoken.From ancient times to the present_________(62),people have been making attempts to interpret dreams and to_________(63)their significance. There are many books available on the_________(64)of dream interpretation,although unfortunately there are almost as many meanings for a particular dream _________(65)there are books._________(53)A:thoughB:besidesC:howeverD:despite
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共用题干
DreamsEveryone can dream. Indeed,everyone does dream. Those who_________(51)that they never dream atall actually dream_________(52)as frequently as the rest of us,______(53)they may not remember anything about it. Even those of us who are perfectly_________(54)of dreaming night after night very seldom remember those dreams in_________(55)detail but merely retain an untidy mixture of seeminglyunrelated _________（56).Dreams are not simply visual一we dream with all our_________(57),so that we appear to experience sound,touch,smell,and taste.One of the world's oldest_________(58)written documents is the Egyptian Book of Dreams.This volume is about five thousand years old,so you can see_________(59)dreams were believed to have a special significance even then. Many ancient civilizations believed that you_________（60）never wake a sleeping person as,during sleep,the soul had left the body and might not be able to return_________(61)time if the sleeper were suddenly awoken.From ancient times to the present_________(62),people have been making attempts to interpret dreams and to_________(63)their significance. There are many books available on the_________(64)of dream interpretation,although unfortunately there are almost as many meanings for a particular dream _________(65)there are books._________(60)A:wouldB:shouldC:oughtD:need
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Compared with other areas of our social lives,we tend to boast far more on social media.For instance,few of us will stand on a neighborhood corner and declare how accomplished we are or how much we love our spouse.On Facebook,however,we have no uneasiness about routinely posting photographs of intimate family gatherings,foreign vacations,and fancy meals.What's more,many of us share boasts with hundreds or even thousands of social media connections,with little knowledge or concern about who's seeing them or what effect it has on them.Despite the risk of negative effects,we can't help boasting on social media because,as psychologists have argued,boasting satisfies fundamental human motives of creating a favorable first impression with strangers,and building a positive image among those who know us.In our vast social media spheres,boasting is also a good way,or even possibly the only way,to attract attention.
考题
资料：之后，经济学家Mr.V发表了关于一些新名词的感悟，请根据下列资料回答问题。
The word “globalization” is in daily use throughout the world.Variously referred to as mondialisation in French, globalisierung in German, or Quan qui hua in China （Scholte, 1996）, news articles, television, and even textbooks often use the word “globalization” to mean many different things. Author Jan Pieterse （1995） asserts there are almost as many conceptualizations of globalization as there are disciplines in the social sciences.Teachers and scholars in disciplinessuch as management,marketing,finance,accounting,and economics also use the word “globalization” to mean different things.For example,some believe globalization is the absence of borders and barriers to trade between nations （Ohmae,1995）,but also it has been described as a shift in traditional patterns of international production,investment,and trade（Dicken,1992）.
Another popular conception of globalization is that it is a business strategy that means doing everything the same everywhere（Kanter and Dretler,1998）.Others believe globalization is interconnections between overlapping interests of business and society （Brown 1992;renesch 1992）.As you can see,these definitions differ in significant ways.Because definitions,descriptions,and visions of globalization vary widely,it is difficult to know what it means for businesses to go “global”.
Which of the following statement about globalization has no reference?（ ）A.Globalization is a business strategy that means doing everything the same everywhere.
B.Globalization is a shift in traditional patterns of international production, investment, and trade.
C.Globalization is interconnections between different interests of business and society.
D.Globalization is the absence of borders and barriers to trade between nations.
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共用题干
The Need to RememberSome people say they have no memory at all:"I just can't remember a thing!"But of course we all have a memory.Our memory tells us who we are.Our memory helps us to make use in the present of what we have learnt in the past.In fact we have different types of memory.For example,our visual memory helps us recall facts and places.Some people have such a strong visual memory that they can remember exactly what they have seen,for example,pages of a book,as a complete picture.Our verbal（言语的）memory helps us remember words and figures we may have heard but not seen or written:Items of a shopping list,a chemical formula,dates,or a recipe.With our emotional（情感的）memory, we recall situations or places where we had; strong feelings,perhaps of happiness or unhappiness. We also have special memories for smell,taste, touch and sound,and for performing physical movements.We have two ways of storing any of these memories. Our short-term memory stores items for up to thirty seconds-enough to remember a telephone number while we dial.Our long-term mem-ory,on the other hand,may store items for a lifetime. Older people in fact have a much biter long-term memory than short-term .They may forget what they have done only a few hours ago,but have the clearest remembrance（记忆）of when they were very young.Psychologists tell us that we only remember a few facts about our past,and that we invent the rest. It is as though we remember only the outline of a story.We then make up the details. We of-ten do this in the way we want to remember them,usually so that we appear as the heroes of our own past , or maybe victims needing sympathy（同情）. Visual memory helps us recall a place we have been to.A: RightB: WrongC: Not mentioned
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共用题干
The Need to RememberSome people say they have no memory at all:"I just can't remember a thing!"But of course we all have a memory.Our memory tells us who we are.Our memory helps us to make use in the present of what we have learnt in the past.In fact we have different types of memory.For example,our visual memory helps us recall facts and places.Some people have such a strong visual memory that they can remember exactly what they have seen,for example,pages of a book,as a complete picture.Our verbal（言语的）memory helps us remember words and figures we may have heard but not seen or written:Items of a shopping list,a chemical formula,dates,or a recipe.With our emotional（情感的）memory, we recall situations or places where we had; strong feelings,perhaps of happiness or unhappiness. We also have special memories for smell,taste, touch and sound,and for performing physical movements.We have two ways of storing any of these memories. Our short-term memory stores items for up to thirty seconds-enough to remember a telephone number while we dial.Our long-term mem-ory,on the other hand,may store items for a lifetime. Older people in fact have a much biter long-term memory than short-term .They may forget what they have done only a few hours ago,but have the clearest remembrance（记忆）of when they were very young.Psychologists tell us that we only remember a few facts about our past,and that we invent the rest. It is as though we remember only the outline of a story.We then make up the details. We of-ten do this in the way we want to remember them,usually so that we appear as the heroes of our own past , or maybe victims needing sympathy（同情）. Animals do not have a long-term memory.A: RightB: WrongC: Not mentioned
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共用题干
The Need to RememberSome people say they have no memory at all:"I just can't remember a thing!"But of course we all have a memory.Our memory tells us who we are.Our memory helps us to make use in the present of what we have learnt in the past.In fact we have different types of memory.For example,our visual memory helps us recall facts and places.Some people have such a strong visual memory that they can remember exactly what they have seen,for example,pages of a book,as a complete picture.Our verbal（言语的）memory helps us remember words and figures we may have heard but not seen or written:Items of a shopping list,a chemical formula,dates,or a recipe.With our emotional（情感的）memory, we recall situations or places where we had; strong feelings,perhaps of happiness or unhappiness. We also have special memories for smell,taste, touch and sound,and for performing physical movements.We have two ways of storing any of these memories. Our short-term memory stores items for up to thirty seconds-enough to remember a telephone number while we dial.Our long-term mem-ory,on the other hand,may store items for a lifetime. Older people in fact have a much biter long-term memory than short-term .They may forget what they have done only a few hours ago,but have the clearest remembrance（记忆）of when they were very young.Psychologists tell us that we only remember a few facts about our past,and that we invent the rest. It is as though we remember only the outline of a story.We then make up the details. We of-ten do this in the way we want to remember them,usually so that we appear as the heroes of our own past , or maybe victims needing sympathy（同情）. Visual memory may be used when we read a story.A: RightB: WrongC: Not mentioned
考题
共用题干
The Need to RememberSome people say they have no memory at all:"I just can't remember a thing!"But of course we all have a memory.Our memory tells us who we are.Our memory helps us to make use in the present of what we have learnt in the past.In fact we have different types of memory.For example,our visual memory helps us recall facts and places.Some people have such a strong visual memory that they can remember exactly what they have seen,for example,pages of a book,as a complete picture.Our verbal（言语的）memory helps us remember words and figures we may have heard but not seen or written:Items of a shopping list,a chemical formula,dates,or a recipe.With our emotional（情感的）memory, we recall situations or places where we had; strong feelings,perhaps of happiness or unhappiness. We also have special memories for smell,taste, touch and sound,and for performing physical movements.We have two ways of storing any of these memories. Our short-term memory stores items for up to thirty seconds-enough to remember a telephone number while we dial.Our long-term mem-ory,on the other hand,may store items for a lifetime. Older people in fact have a much biter long-term memory than short-term .They may forget what they have done only a few hours ago,but have the clearest remembrance（记忆）of when they were very young.Psychologists tell us that we only remember a few facts about our past,and that we invent the rest. It is as though we remember only the outline of a story.We then make up the details. We of-ten do this in the way we want to remember them,usually so that we appear as the heroes of our own past , or maybe victims needing sympathy（同情）. Generally we remember only a few facts about the past.A: RightB: WrongC: Not mentioned
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The Need to RememberSome people say they have no memory at all:"I just can't remember a thing!"But of course we all have a memory.Our memory tells us who we are.Our memory helps us to make use in the present of what we have learnt in the past.In fact we have different types of memory.For example,our visual memory helps us recall facts and places.Some people have such a strong visual memory that they can remember exactly what they have seen,for example,pages of a book,as a complete picture.Our verbal（言语的）memory helps us remember words and figures we may have heard but not seen or written:Items of a shopping list,a chemical formula,dates,or a recipe.With our emotional（情感的）memory, we recall situations or places where we had; strong feelings,perhaps of happiness or unhappiness. We also have special memories for smell,taste, touch and sound,and for performing physical movements.We have two ways of storing any of these memories. Our short-term memory stores items for up to thirty seconds-enough to remember a telephone number while we dial.Our long-term mem-ory,on the other hand,may store items for a lifetime. Older people in fact have a much biter long-term memory than short-term .They may forget what they have done only a few hours ago,but have the clearest remembrance（记忆）of when they were very young.Psychologists tell us that we only remember a few facts about our past,and that we invent the rest. It is as though we remember only the outline of a story.We then make up the details. We of-ten do this in the way we want to remember them,usually so that we appear as the heroes of our own past , or maybe victims needing sympathy（同情）. Long-term memory is more important than short-term memory.A: RightB: WrongC: Not mentioned
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单选题Meals are included in the tour price in some places where _____.A
restaurant choice may be limitedB
there are many nearby restaurantsC
delightful dishes are not servedD
food may be too expensive
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问答题Practice 3 It was the anti-globalization movement that really put globalization on the map. As a word it has existed since the 1960s, but the protests against this allegedly new process, which its opponents condemn as a way of ordering people’s lives, brought globalization out of the financial and academic worlds and into everyday current affairs. In the late 1980s and early 1990s, the business model called the “globalized” financial market came to be seen as an entity that could have more than just an economic impact on the parts of the world it touched. Globalization came to be seen as more than simply a way of doing business, or running financial markets—it became a process. From then on the word took on a life of its own. So how does the globalized market work? It is modern communications that make it possible; for the British service sector to deal with its customers through a call center in India, or for a sportswear (运动服) manufacturer to design its products in Europe, make them in south east Asia and sell them in north America. But this is where the anti-globalization side gets stuck in (关注). If these practices replace domestic economic life with an economy that is heavily influenced or controlled from overseas. Then the creation of a globalized economic model and the process of globalization can also be seen as a surrender of power to the corporations, or a means of keeping poorer nations in their place. Not everyone agrees that globalization is necessarily evil, or that globalized corporations are running the lives of individuals or are more powerful than nations. Some say that the spread of globalization, free markets and free trade into the developing world is the best way to beat poverty—the only problem is that free markets and free trade do not yet truly exist. Globalization can be seen as a positive, negative or even marginal process. And regardless of whether it works for good or ill, globalization’s exact meaning will continue to be the subject of debate among those who oppose, support or simply observe it.
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问答题Practice 2 What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region's comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one's product with enough ingenuity to avoid possible pitfalls arising from the seller's ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy. Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones.
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问答题Globalization What exactly does globalization mean? Concepts related to globalization include “internationalization”, “multidomestic marketing”, and “multinational or transnational marketing”, suggesting that the basic criterion is transactions across national boundaries. In the marketing and strategic management literature, globalization is conceptualized as a means to gain competitive advantage by locating different stages of production in different geographic regions according to the particular region’s comparative advantage. This conceptualization focuses only on the economic aspects of globalization; social, cultural and political factors are only considered in the context of achieving economic advantage. Thus, being “culturally sensitive” in global markets is being able to sell one’s product with enough ingenuity to avoid possible pitfalls arising from the seller’s ignorance of local customs. International marketing textbooks discuss such cultural pitfalls in great detail; however, the cultural contest of globalization is always framed by the economy. Broader conceptualization of globalization can be found in other disciplines such as sociology and anthropology. Waters defined globalization as “a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.” This conceptualization with its much broader scope, allows for the examination of a number of consequences of globalization, not jut economic but social, cultural and political ones. While there are a few different conceptualizations of globalization, researchers seem to be in agreement that there are at least three dimensions of globalization: economic, political and cultural. The economic aspects of globalization stem from the spread of the capitalist world economy and the resulting expansion of goods and services. The need for cheap raw materials, cheap labor and new markets saw the expansion of the capitalist world economy from one that was primarily Eurocentric to one that encompassed the entire world. This process was achieved by various means and often involved overcoming political resistances in the new markets. The political aspects of globalization involved establishing control over markets and raw materials through either the use of direct military power or the establishment of international institutions that control such markets. The rise of the nation-state is an example of the political aspect of globalization, although it is argued that advances in telecommunications and information systems and the resulting constructions of institutions that transience territorial boundaries are making the nation-state obsolete. If the economic and political aspects of globalization involve material and power exchanges, the cultural of globalization involves the expression of symbols that represents facts, meanings, beliefs, preferences, tastes and values. In fact, these symbolic exchanges are increasingly displacing economic and political exchanges in the spread of global mass culture. Traditional barriers of language pose no problems to modem means of cultural production such as satellite television and film. However, the new “global culture”, despite its manifestations through consumption of global products and symbols in different part of the globe, is essentially the culture of dominant groups centered in the West.
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单选题If we _____ more time and money, we could have visited many more places.A
haveB
had hadC
have hadD
could have
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问答题Globalization is the idea that people are now more connected across the globe than ever before. Goods and services are traded worldwide. Items from one part of the world are available in a large number of other nations. Travel between nations is also very frequent, leading to an increase in exchange of ideas and ideologies. Thus, ideas and culture are much more uniform worldwide than ever before, and many cultures have melded and meshed. The Internet has contributed largely to globalization, as instant communication with anyone in the world is now possible. Whether or not globalization is good for each individual economy is debatable, however. The following are opinions from both sides. Read the excerpts carefully and write your response in about 300 words, in which you should: 1. Summarize briefly the opinions from both sides, and then 2. Give your comment. Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks. There is certainly a positive side to globalization. Those who support it say that it creates jobs by making companies more competitive. This results in lower prices for consumers. Others support globalization because it brings capital and technologies to underdeveloped nations and bring back products to international markets in return. Also globalization increases the number of decisions that are made on a worldwide level, resulting in a merging of politics and decisions that are made for the good of people all over the world. The cultural intermingling that occurs also promotes greater equality and acceptance of others, especially since different people can share the same financial interests. Speedy travel and worldwide communication has resulted in a more educated, more cultured public. Those who are against globalization often cite the fact that this process tends to make tile rich richer and the poor poorer. It benefits investors and business owners, but results in a loss of jobs for those lower on the pay scale. Other criticisms of globalization are associated with social issues. Some believe that globalization makes it easier for a particular local culture to be wiped out due to the widespread of strong cultures. Additionally, some exports believe that globalization has led to the spreading of infectious diseases, such as AIDS, since travelers can bring disease with them when they go from nation to nation.
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