网友您好， 请在下方输入框内输入要搜索的题目：
题目内容
（请给出正确答案）
共用题干
第一篇
The News Industry in US
Why do so many Americans distrust what they read in their newspapers?The American Society of Newspaper Editors is trying to answer this painful question.The organization is deep into a long self-analysis known as the journalism credibility project.
Sad to say,this project has turned out to be mostly low-level findings about factual errors and spelling and grammar mistakes,combined with lots of head-scratching puzzlement about what in the world those readers really want.
But the sources of distrust go way deeper. Most journalists learn to see the world through a set of standard templates(patterns)into which they plug each day's events.In other words,there is a conventional story line in the newsroom culture that provides a backbone and a ready-made narrative structure for otherwise confusing news.
There exists a social and cultural disconnect between journalists and their readers,which helps explain why the"standard templates"of the newsroom seem alien to many readers.In a recent survey,questionnaires were sent to reporters in five middle-size cities around the country,plus one large metropolitan area. Then residents in these communities were phoned at random and asked the same questions.
Replies show that compared with other Americans,journalists are more likely to live in upscale neighborhoods,have maids,own Mercedeses,and trade stocks,and they're less likely to go to church, do volunteer work,or put down roots in a community.
Reporters tend to be part of a broadly social and cultural elite,so their work tends to reflect the conventional values of this elite. The astonishing distrust of the news media isn't rooted in inaccuracy or poor reportorial skills but in the daily clash of world views between reporters and their readers.
This is an explosive situation for any industry,particularly a declining one.Here is a troubled business that keeps hiring employees whose attitudes vastly annoy the customers.Then it sponsors lots of symposiums and a credibility project dedicated to wondering why customers are annoyed and fleeing in large numbers.But it never seems to get around to noticing the cultural and class biases that so many former buyers are complaining about. If it did,it would open up its diversity program, now focused narrowly on race and gender,and look for reporters who differ broadly by outlook, values,education,and class.
第一篇
The News Industry in US
Why do so many Americans distrust what they read in their newspapers?The American Society of Newspaper Editors is trying to answer this painful question.The organization is deep into a long self-analysis known as the journalism credibility project.
Sad to say,this project has turned out to be mostly low-level findings about factual errors and spelling and grammar mistakes,combined with lots of head-scratching puzzlement about what in the world those readers really want.
But the sources of distrust go way deeper. Most journalists learn to see the world through a set of standard templates(patterns)into which they plug each day's events.In other words,there is a conventional story line in the newsroom culture that provides a backbone and a ready-made narrative structure for otherwise confusing news.
There exists a social and cultural disconnect between journalists and their readers,which helps explain why the"standard templates"of the newsroom seem alien to many readers.In a recent survey,questionnaires were sent to reporters in five middle-size cities around the country,plus one large metropolitan area. Then residents in these communities were phoned at random and asked the same questions.
Replies show that compared with other Americans,journalists are more likely to live in upscale neighborhoods,have maids,own Mercedeses,and trade stocks,and they're less likely to go to church, do volunteer work,or put down roots in a community.
Reporters tend to be part of a broadly social and cultural elite,so their work tends to reflect the conventional values of this elite. The astonishing distrust of the news media isn't rooted in inaccuracy or poor reportorial skills but in the daily clash of world views between reporters and their readers.
This is an explosive situation for any industry,particularly a declining one.Here is a troubled business that keeps hiring employees whose attitudes vastly annoy the customers.Then it sponsors lots of symposiums and a credibility project dedicated to wondering why customers are annoyed and fleeing in large numbers.But it never seems to get around to noticing the cultural and class biases that so many former buyers are complaining about. If it did,it would open up its diversity program, now focused narrowly on race and gender,and look for reporters who differ broadly by outlook, values,education,and class.
What is the passage mainly about?
A:Needs of the readers all over the world.
B:Causes of the public disappointment about newspapers.
C:Origins of the declining newspaper industry.
D:Aims of a journalism credibility project.
A:Needs of the readers all over the world.
B:Causes of the public disappointment about newspapers.
C:Origins of the declining newspaper industry.
D:Aims of a journalism credibility project.
参考答案
参考解析
解析：文章的第一句就提出了本文旨在说明的问题“为什么那么多的美国人不相信自己在报纸上读到的内容呢？”从第二段、第三段的内容来看，作者都在试图寻找造成公众对报纸失望的一个真正的根本性的原因。因此可以判断选项B为正确答案。选项A不正确，是因为它仅仅是新闻界的调查项目得到的一个结果而已。选项C已经从文章主旨引申到别的项目上去了。选项D仅仅是为了查明原因而进行的一个调查项目而已。
根据本题题干可以定位到第二段，文中指出“该项目最终所发现的原因大都是新闻报道中的事实错误、拼写或语法错误以及许多关于读者到底想读些什么等诸如此类令人挠头的困惑”，在作者看来，这些发现大都是“低级的”(low-level)，而真正的原因没有这么表面“go way deeper" (第三段首句中）。因此可以判定答案是D选项。
文章的解题点在文章的倒数第二段中“片新闻媒体的这种令人震惊的不信任的根源不在于报道失实或低下的报道技巧，而在于记者与读者的世界观每天都发生着碰撞”这句话。也就是说，作者的基本问题是“世界观”的问题。另外三个选项都不是最基本的问题。
本题的解题点可以确定到最后一段。文中说他们“又举办许多研讨会，搞什么可信度项目，试图了解读者为什么对他们不满意，为什么大量流失。但是，对于那么多老顾客所不满的文化和阶级偏见，他们似乎就是没有看见”。由此我们可以看出，真正的原因是他们不能够意识到真正的问题所在，因此正确答案是A选项。
考查作者的态度问题。本题的答案可以定位在最后一段。文中提到“这是一个备受困扰的行业，偏偏不停地雇用那些因为其态度而极大地惹恼客户的员工”。而选项A、B、C都和作者本文的态度相差较远。
根据本题题干可以定位到第二段，文中指出“该项目最终所发现的原因大都是新闻报道中的事实错误、拼写或语法错误以及许多关于读者到底想读些什么等诸如此类令人挠头的困惑”，在作者看来，这些发现大都是“低级的”(low-level)，而真正的原因没有这么表面“go way deeper" (第三段首句中）。因此可以判定答案是D选项。
文章的解题点在文章的倒数第二段中“片新闻媒体的这种令人震惊的不信任的根源不在于报道失实或低下的报道技巧，而在于记者与读者的世界观每天都发生着碰撞”这句话。也就是说，作者的基本问题是“世界观”的问题。另外三个选项都不是最基本的问题。
本题的解题点可以确定到最后一段。文中说他们“又举办许多研讨会，搞什么可信度项目，试图了解读者为什么对他们不满意，为什么大量流失。但是，对于那么多老顾客所不满的文化和阶级偏见，他们似乎就是没有看见”。由此我们可以看出，真正的原因是他们不能够意识到真正的问题所在，因此正确答案是A选项。
考查作者的态度问题。本题的答案可以定位在最后一段。文中提到“这是一个备受困扰的行业，偏偏不停地雇用那些因为其态度而极大地惹恼客户的员工”。而选项A、B、C都和作者本文的态度相差较远。
更多 “共用题干 第一篇The News Industry in USWhy do so many Americans distrust what they read in their newspapers?The American Society of Newspaper Editors is trying to answer this painful question.The organization is deep into a long self-analysis known as the journalism credibility project.Sad to say,this project has turned out to be mostly low-level findings about factual errors and spelling and grammar mistakes,combined with lots of head-scratching puzzlement about what in the world those readers really want.But the sources of distrust go way deeper. Most journalists learn to see the world through a set of standard templates(patterns)into which they plug each day's events.In other words,there is a conventional story line in the newsroom culture that provides a backbone and a ready-made narrative structure for otherwise confusing news.There exists a social and cultural disconnect between journalists and their readers,which helps explain why the"standard templates"of the newsroom seem alien to many readers.In a recent survey,questionnaires were sent to reporters in five middle-size cities around the country,plus one large metropolitan area. Then residents in these communities were phoned at random and asked the same questions.Replies show that compared with other Americans,journalists are more likely to live in upscale neighborhoods,have maids,own Mercedeses,and trade stocks,and they're less likely to go to church, do volunteer work,or put down roots in a community.Reporters tend to be part of a broadly social and cultural elite,so their work tends to reflect the conventional values of this elite. The astonishing distrust of the news media isn't rooted in inaccuracy or poor reportorial skills but in the daily clash of world views between reporters and their readers.This is an explosive situation for any industry,particularly a declining one.Here is a troubled business that keeps hiring employees whose attitudes vastly annoy the customers.Then it sponsors lots of symposiums and a credibility project dedicated to wondering why customers are annoyed and fleeing in large numbers.But it never seems to get around to noticing the cultural and class biases that so many former buyers are complaining about. If it did,it would open up its diversity program, now focused narrowly on race and gender,and look for reporters who differ broadly by outlook, values,education,and class.What is the passage mainly about?A:Needs of the readers all over the world.B:Causes of the public disappointment about newspapers.C:Origins of the declining newspaper industry.D:Aims of a journalism credibility project.” 相关考题
考题
Passage 3 Why do so many Americans distrust what they read in their newspapers? The American Society of Newspaper Editors is trying to answer this painful question. The organization is deep into a long selfanalysis known as the journalism credibility project.Sad to say, this project has turned out to be mostly lowlevel findings about factual errors and spelling and grammar mistakes, combined with lots of heads cratching puzzlement about what in the world those readers really want.But the sources of distrust go way deeper. Most jounalists learn to see the world through a set of standard templates (patterns) into which they plug each day's events. In other words, there is a conventional story line in the newsroom culture that provides a backbone and a ready made narrative structure for otherwise confusing news.There exists a social and cultural disconnect between journalists and their readers, which helps explain why the “standard templates" of the newsroom seem alien to many readers. In a recent survey, questionnaires were sent to reportersin five middlesize cities around the country, plus one large metropolitan area. Then residents in these communities were phoned at random and asked the same questions.Replies show that compared with other Americans, journalists are more likely to live in upscale neighborhoods, have maids, own Mercedeses, and trade stocks,and they're less likely to go to church, do volunteer work, or put down roots in a coummunity.Reporters tend to be part of a broadly defined social and cultural elite, so their work tends to reflect the conventional values of this elite. The astonishing distrust of the news media isn't rooted in inaccuracy or poor reportorials skills but in the daily clash of world views between reporters and their readers.This is an explosive situation for any industry, particularly a declining one. Here is a troubled business that keeps hiring employees whose attitudes vastly annoy the customers. Then it sponsors lots of symposiums and a credibility project dedicated to wondering why customers are annoyed and fleeing in large numbers. But it never seems to get around to noticing the cultural and class biases that so many former buyers are complaining about. If it did, it would open up itsdiversity program, now focused narrowly on race and gender, and look for reporters who differ broadly by outlook, values, education, and class.第59题：What is the passage mainly about?A needs of the readers all over the worldB causes of the public disappointment about newspapersC origins of the declining newspaper industryD aims of a journalism credibility project
考题
共用题干
Local Newspapers in Britain1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.2. Local newspapers are just as popular as the national ones in Britain.Local papers have a week-ly circulation of 13 million .Nearly every town and country area has its own paper,and almost ev-ery local paper is financially holding its own.Many local newspapers are earning good profits.3. Local newspapers have their special characteristics.They mainly satisfy interest in local e-vents-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news.If there is no room for it in this week's edition,a news item can be held over until the fol- lowing week.4. The editor of a local newspaper never forgets that the success of any newspaper depends on ad-vertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest. Paragraph 3______A: Keeping Good Relations with Local BusinessmenB: Service Provided by Local NewspapersC: Large Circulation of the National NewspapersD: Special Features of Local NewspapersE: Power of Local NewspapersF: Popularity of Local Newspapers
考题
共用题干
第一篇The News Industry in USWhy do so many Americans distrust what they read in their newspapers?The American Society of Newspaper Editors is trying to answer this painful question.The organization is deep into a long self-analysis known as the journalism credibility project.Sad to say,this project has turned out to be mostly low-level findings about factual errors and spelling and grammar mistakes,combined with lots of head-scratching puzzlement about what in the world those readers really want.But the sources of distrust go way deeper. Most journalists learn to see the world through a set of standard templates(patterns)into which they plug each day's events.In other words,there is a conventional story line in the newsroom culture that provides a backbone and a ready-made narrative structure for otherwise confusing news.There exists a social and cultural disconnect between journalists and their readers,which helps explain why the"standard templates"of the newsroom seem alien to many readers.In a recent survey,questionnaires were sent to reporters in five middle-size cities around the country,plus one large metropolitan area. Then residents in these communities were phoned at random and asked the same questions.Replies show that compared with other Americans,journalists are more likely to live in upscale neighborhoods,have maids,own Mercedeses,and trade stocks,and they're less likely to go to church, do volunteer work,or put down roots in a community.Reporters tend to be part of a broadly social and cultural elite,so their work tends to reflect the conventional values of this elite. The astonishing distrust of the news media isn't rooted in inaccuracy or poor reportorial skills but in the daily clash of world views between reporters and their readers.This is an explosive situation for any industry,particularly a declining one.Here is a troubled business that keeps hiring employees whose attitudes vastly annoy the customers.Then it sponsors lots of symposiums and a credibility project dedicated to wondering why customers are annoyed and fleeing in large numbers.But it never seems to get around to noticing the cultural and class biases that so many former buyers are complaining about. If it did,it would open up its diversity program, now focused narrowly on race and gender,and look for reporters who differ broadly by outlook, values,education,and class.Despite its efforts,the newspaper industry still cannot satisfy the readers owing to its_______.A:failure to realize its real problemB:tendency to hire annoying reportersC:likeliness to do inaccurate reportingD:prejudice in matters of race and gender
考题
共用题干
第一篇The News Industry in USWhy do so many Americans distrust what they read in their newspapers?The American Society of Newspaper Editors is trying to answer this painful question.The organization is deep into a long self-analysis known as the journalism credibility project.Sad to say,this project has turned out to be mostly low-level findings about factual errors and spelling and grammar mistakes,combined with lots of head-scratching puzzlement about what in the world those readers really want.But the sources of distrust go way deeper. Most journalists learn to see the world through a set of standard templates(patterns)into which they plug each day's events.In other words,there is a conventional story line in the newsroom culture that provides a backbone and a ready-made narrative structure for otherwise confusing news.There exists a social and cultural disconnect between journalists and their readers,which helps explain why the"standard templates"of the newsroom seem alien to many readers.In a recent survey,questionnaires were sent to reporters in five middle-size cities around the country,plus one large metropolitan area. Then residents in these communities were phoned at random and asked the same questions.Replies show that compared with other Americans,journalists are more likely to live in upscale neighborhoods,have maids,own Mercedeses,and trade stocks,and they're less likely to go to church, do volunteer work,or put down roots in a community.Reporters tend to be part of a broadly social and cultural elite,so their work tends to reflect the conventional values of this elite. The astonishing distrust of the news media isn't rooted in inaccuracy or poor reportorial skills but in the daily clash of world views between reporters and their readers.This is an explosive situation for any industry,particularly a declining one.Here is a troubled business that keeps hiring employees whose attitudes vastly annoy the customers.Then it sponsors lots of symposiums and a credibility project dedicated to wondering why customers are annoyed and fleeing in large numbers.But it never seems to get around to noticing the cultural and class biases that so many former buyers are complaining about. If it did,it would open up its diversity program, now focused narrowly on race and gender,and look for reporters who differ broadly by outlook, values,education,and class.The results of the journalism credibility project turned out to be_______.A:quite trustworthy B:somewhat contradictoryC:very illuminating D:rather superficial
考题
共用题干
第一篇The News Industry in USWhy do so many Americans distrust what they read in their newspapers?The American Society of Newspaper Editors is trying to answer this painful question.The organization is deep into a long self-analysis known as the journalism credibility project.Sad to say,this project has turned out to be mostly low-level findings about factual errors and spelling and grammar mistakes,combined with lots of head-scratching puzzlement about what in the world those readers really want.But the sources of distrust go way deeper. Most journalists learn to see the world through a set of standard templates(patterns)into which they plug each day's events.In other words,there is a conventional story line in the newsroom culture that provides a backbone and a ready-made narrative structure for otherwise confusing news.There exists a social and cultural disconnect between journalists and their readers,which helps explain why the"standard templates"of the newsroom seem alien to many readers.In a recent survey,questionnaires were sent to reporters in five middle-size cities around the country,plus one large metropolitan area. Then residents in these communities were phoned at random and asked the same questions.Replies show that compared with other Americans,journalists are more likely to live in upscale neighborhoods,have maids,own Mercedeses,and trade stocks,and they're less likely to go to church, do volunteer work,or put down roots in a community.Reporters tend to be part of a broadly social and cultural elite,so their work tends to reflect the conventional values of this elite. The astonishing distrust of the news media isn't rooted in inaccuracy or poor reportorial skills but in the daily clash of world views between reporters and their readers.This is an explosive situation for any industry,particularly a declining one.Here is a troubled business that keeps hiring employees whose attitudes vastly annoy the customers.Then it sponsors lots of symposiums and a credibility project dedicated to wondering why customers are annoyed and fleeing in large numbers.But it never seems to get around to noticing the cultural and class biases that so many former buyers are complaining about. If it did,it would open up its diversity program, now focused narrowly on race and gender,and look for reporters who differ broadly by outlook, values,education,and class.How does the author probably feel about the present newspaper industry?A:It is a promising industry.B:It is a prosperous industry.C:It is an out-of-date industry.D:It is a troubled industry.
考题
“If there is one thing I’m sure about,it is that in a hundred years from now we will still be reading newspapers．It is not that newspapers are a necessity．Even now some people get most of their news from television or radio．Many buy a paper only on Saturday or Sunday．But for most people reading a newspaper has become a habit passed down from generation to generation．
The nature of what is news may change．What basically makes news is what affects our lives—the big political stories,the coverage of the wars,earthquakes and other disasters,will continue much the same．I think there will be more coverage of scientific research,though．It’s already happening in areas that may directly affect our lives,like genetic(基因)engineering．In the future,I think there will be more coverage of scientific explanations of why we feel as we do—as we develop a better understanding of how the brain operates and what our feelings really are．
It’s quite possible that in the next century newspapers will be transmitted(传送)electronically from Fleet Street and printed out in our own home．In fact,I’m pretty sure that how it will happen in the future．You will probably be able to choose from a menu,making up your own newspaper by picking out the things you want to read—sports and international news,et
C．
I think people have got it wrong when they talk about competition between the different media(媒体)．They actually feed off each other．Some people once foresaw that television would kill off newspapers,but that hasn’t happene
D．What is read on the printed page lasts longer than pictures on a screen or sound lost in the air．And as for the Internet,it’s never really pleasant to read something just on a screen．
In the writer’s opinion,in the future,_______．A.more big political affairs,wars and disasters will make news
B.newspapers will not be printed in publishing houses any longer
C.newspapers will cover more scientific research
D.more and more people will watch TV
考题
“If there is one thing I’m sure about,it is that in a hundred years from now we will still be reading newspapers．It is not that newspapers are a necessity．Even now some people get most of their news from television or radio．Many buy a paper only on Saturday or Sunday．But for most people reading a newspaper has become a habit passed down from generation to generation．
The nature of what is news may change．What basically makes news is what affects our lives—the big political stories,the coverage of the wars,earthquakes and other disasters,will continue much the same．I think there will be more coverage of scientific research,though．It’s already happening in areas that may directly affect our lives,like genetic(基因)engineering．In the future,I think there will be more coverage of scientific explanations of why we feel as we do—as we develop a better understanding of how the brain operates and what our feelings really are．
It’s quite possible that in the next century newspapers will be transmitted(传送)electronically from Fleet Street and printed out in our own home．In fact,I’m pretty sure that how it will happen in the future．You will probably be able to choose from a menu,making up your own newspaper by picking out the things you want to read—sports and international news,et
C．
I think people have got it wrong when they talk about competition between the different media(媒体)．They actually feed off each other．Some people once foresaw that television would kill off newspapers,but that hasn’t happene
D．What is read on the printed page lasts longer than pictures on a screen or sound lost in the air．And as for the Internet,it’s never really pleasant to read something just on a screen．
What will probably be on in the newspaper made by yourself?A.Sports and international new
B.A menu of important new
C.The most important new
D.What you are interested i
考题
Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers?
Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen.
Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit.
The money spent on advertisements is__________.A.wasted
B.not much
C.worthwhile
D.of no use to anyone
考题
“If there is one thing I’m sure about,it is that in a hundred years from now we will still be reading newspapers．It is not that newspapers are a necessity．Even now some people get most of their news from television or radio．Many buy a paper only on Saturday or Sunday．But for most people reading a newspaper has become a habit passed down from generation to generation．
The nature of what is news may change．What basically makes news is what affects our lives—the big political stories,the coverage of the wars,earthquakes and other disasters,will continue much the same．I think there will be more coverage of scientific research,though．It’s already happening in areas that may directly affect our lives,like genetic(基因)engineering．In the future,I think there will be more coverage of scientific explanations of why we feel as we do—as we develop a better understanding of how the brain operates and what our feelings really are．
It’s quite possible that in the next century newspapers will be transmitted(传送)electronically from Fleet Street and printed out in our own home．In fact,I’m pretty sure that how it will happen in the future．You will probably be able to choose from a menu,making up your own newspaper by picking out the things you want to read—sports and international news,et
C．
I think people have got it wrong when they talk about competition between the different media(媒体)．They actually feed off each other．Some people once foresaw that television would kill off newspapers,but that hasn’t happene
D．What is read on the printed page lasts longer than pictures on a screen or sound lost in the air．And as for the Internet,it’s never really pleasant to read something just on a screen．
The phrase“feed off”in the last paragraph means_______．A.depend on
B.compete with
C.fight with
D.kill off
考题
Almost every family buys at least one copy of a newspaper every clay.Some people subscribe to?as many as two or three different newspapers.But why do people read newspapers?
Five hundred years ago,news of important happenings--battles lost and won,kings or rulers?overthrown or killed--took months and even years to travel from one country to another.The news?passed by word of mouth and was never accurate.Today we can read in our newspapers of important?events that occur in faraway countries on the same day they happen.
Apart from supplying news from all over the world,newspapers give us a lot of other useful information.There are weather reports,radio,television and film guides,,book reviews,stories,and,of?course,advertisements.There are all sorts of advertisements.The bigger ones are put in by large?companies to bring attention to their products.They pay the newspapers thousands of dollars for their?advertising space,but′it is worth the money,for news of their products goes into almost every home?in the country.For those who produce newspapers,advertisements are also important.Money earned?from advertisements makes it possible for them to sell their newspapers at a low price and still make?a profit.
Which of the following statements is NOT true?A.Five hundred years ago news did not take a long time to reach other countries.
B.Large companies put big advertisements in the newspapers to make their products known.
C.The news that we need in our newspapers is up-to-date.
D.Though the newspapers are sold at a low price,their owners still gain profit.
考题
“If there is one thing I’m sure about,it is that in a hundred years from now we will still be reading newspapers．It is not that newspapers are a necessity．Even now some people get most of their news from television or radio．Many buy a paper only on Saturday or Sunday．But for most people reading a newspaper has become a habit passed down from generation to generation．
The nature of what is news may change．What basically makes news is what affects our lives—the big political stories,the coverage of the wars,earthquakes and other disasters,will continue much the same．I think there will be more coverage of scientific research,though．It’s already happening in areas that may directly affect our lives,like genetic(基因)engineering．In the future,I think there will be more coverage of scientific explanations of why we feel as we do—as we develop a better understanding of how the brain operates and what our feelings really are．
It’s quite possible that in the next century newspapers will be transmitted(传送)electronically from Fleet Street and printed out in our own home．In fact,I’m pretty sure that how it will happen in the future．You will probably be able to choose from a menu,making up your own newspaper by picking out the things you want to read—sports and international news,et
C．
I think people have got it wrong when they talk about competition between the different media(媒体)．They actually feed off each other．Some people once foresaw that television would kill off newspapers,but that hasn’t happene
D．What is read on the printed page lasts longer than pictures on a screen or sound lost in the air．And as for the Internet,it’s never really pleasant to read something just on a screen．
How many ways does the phrase“to face the music”comes from?A.1
B.2
C.3
D.4
考题
Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business.
What can be inferred from the last paragraph about the current newspaper business?A.Distinctiveness is an essential feature of newspapers.
B.Completeness is to blame for the failure of newspaper.
C.Foreign bureaus play a crucial role in the newspaper business.
D.Readers have lost their interest in car and film reviews.
考题
Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business.
Some newspapers refused delivery to distant suburbs probably because_____A.readers threatened to pay less
B.newspapers wanted to reduce costs
C.journalists reported little about these areas
D.subscribers complained about slimmer products
考题
Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business.
Compared with their American counterparts,Japanese newspapers are much more stable because they______A.have more sources of revenue
B.have more balanced newsrooms
C.are less dependent on advertising
D.are less affected by readership
考题
Text 2 Whatever happened to the death of newspaper?A year ago the end seemed near.The recession threatened to remove the advertising and readers that had not already fled to the Internet.Newspapers like the San Francisco Chronicle were chronicling their own doom.America's Federal Trade Commission launched a round of talks about how to save newspapers.Should they become charitable corporations?Should the state subsidize them?It will hold another meeting soon.But the discussions now seem out of date.In much of the world there is little sign of crisis.German and Brazilian papers have shrugged off the recession.Even American newspapers,which inhabit the most troubled corner of the global industry,have not only survived but often returned to profit.Not the 20%profit margins that were routine a few years ago,but profit all the same.It has not been much fun.Many papers stayed afloat by pushing journalists overboard.The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007.Readers are paying more for slimmer products.Some papers even had the nerve to refuse delivery to distant suburbs.Yet these desperate measures have proved the right ones and,sadly for many journalists,they can be pushed further.Newspapers are becoming more balanced businesses,with a healthier mix of revenues from readers and advertisers.American papers have long been highly unusual in their reliance on ads.Fully 87%of their revenues came from advertising in 2008,according to the Organization for Economic Cooperation&Development（OECD）.In Japan the proportion is 35%.Not surprisingly,Japanese newspapers are much more stable.The whirlwind that swept through newsrooms harmed everybody,but much of the damage has been concentrated in areas where newspapers are least distinctive.Car and film reviewers have gone.So have science and general business reporters.Foreign bureaus have been savagely cut off.Newspapers are less complete as a result.But completeness is no longer a virtue in the newspaper business.
The most appropriate title for this text would be____A.American Newspapers:Struggling for Survival
B.American Newspapers:Gone with the Wind
C.American Newspapers:A Thriving Business
D.American Newspapers:A Hopeless Story
考题
共用题干
Local Newspapers in Britain1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.2. Local newspapers are just as popular as the national ones in Britain.Local papers have a weekly circulation of 1 3 million.Nearly every town and country area has its own paper,and almost every local paper is financially holding its own.Many local newspapers are earning good profits.3. Local newspapers have their special characteristics.They mainly satisfy interest in local events-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news .If there is no room for it in this week's edition,a news item can be held over until the following week.4. The editor of a local newspaper never forgets that the success of any newspaper depends on advertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest. Paragraph 5______A: Keeping Good Relations with Local BusinessmenB: Service Provided by Local NewspapersC: Large Circulation of the National NewspapersD: Special Features of Local NewspapersE: Power of Local NewspapersF: Popularity of Local Newspapers
考题
共用题干
British Newspapers_______(46).The Daily Mirror and the Daily Express both sell about four million copies every day.Apart from the national papers,there is,_______(47)Local newspapers have a weekly circulation of 13 million.Almost every town and country area has one.Nearly all of them hold their own financially and many of them are very profitable.These papers are written almost entirely for readers interested in local events,birth,weddings,deaths,council meetings and sports._______(48)Editors prefer to rely on a small staff of people who all know the district well.A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date as quickly as national news.If there is no room for it in this week's edition,an item can sometimes be held over until the following week.The editor must never forget that the success of any newspaper depends on advertising._______(49)But if the newspaper is well written and the news items have been carefully chosen to attract local readers,the businessmen are grateful for the opportunity to keep their products in the public eyes.Local newspapers do not often comment on problems of national importance and editors rarely hold with taking sides on political questions._______(50)A newspaper can sometimes persuade the council to take action to provide better shopping facilities,improve transport in the area,and so on。_________（49）A:So local businesses are very interested in advertising in local papers.B:Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation.C:He is usually anxious to keep the good will of local businessmen for this reason.D:The content is naturally influenced by the kind of community they serve.E:But they can often be of service to the community in expressing public feelings on local issues.F: however,another branch of the British press which sells almost as many as copies.
考题
共用题干
第一篇The Development of PRThe rise of multinational corporations,global marketing,new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.Surprisingly,since modern PR was largely an American invention,the US leadership in public relations is being threatened by PR efforts in other countries.Ten years ago,for example,the world's top five public relations agencies were American-owned.In 1991,only one was.The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate planning activities,compared to about one-third of US companies.It may not be long before London replaces New York as the capital of PR.Why is America lagging behind in the global PR race?Firstly,Americans as a whole tend to be fairly provinciel and take more of an interest in local affairs.Knowledge of world geography,for example,has never been strong in this country.Secondly,American lag behind their European and Asian counterparts in knowing a second language.Less than 5 percent of Burson-Marshall's US employees know two languages.Ogilvy and Mather has about the same percentage.Conversely, some European firms have half or more of their employees fluent in a second language.Finally,people involved in PR abroad tend to keep a closer eye on international affairs.In the financial PR area,for instance,most Americans read the Wall Street Journal. Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word"foreign"would no longer be used on CNN news broadcasts.According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.The underlined word"provincial"(Para. 3)most probably means_______.A:rigid in thinkingB:interested in world financial affairsC:like people from the provincesD:limited in outlook
考题
共用题干
第一篇The Development of PRThe rise of multinational corporations,global marketing,new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.Surprisingly,since modern PR was largely an American invention,the US leadership in public relations is being threatened by PR efforts in other countries.Ten years ago,for example,the world's top five public relations agencies were American-owned.In 1991,only one was.The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate planning activities,compared to about one-third of US companies.It may not be long before London replaces New York as the capital of PR.Why is America lagging behind in the global PR race?Firstly,Americans as a whole tend to be fairly provinciel and take more of an interest in local affairs.Knowledge of world geography,for example,has never been strong in this country.Secondly,American lag behind their European and Asian counterparts in knowing a second language.Less than 5 percent of Burson-Marshall's US employees know two languages.Ogilvy and Mather has about the same percentage.Conversely, some European firms have half or more of their employees fluent in a second language.Finally,people involved in PR abroad tend to keep a closer eye on international affairs.In the financial PR area,for instance,most Americans read the Wall Street Journal. Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word"foreign"would no longer be used on CNN news broadcasts.According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.We learn from the third paragraph that employees in the American PR industry_______.A:enjoy reading a great variety of English business publicationsB:speak at least one foreign language fluentlyC:are ignorant about world geographyD:are not as sophisticated as their European counterparts
考题
共用题干
Local Newspapers in Britain1. Britain has a large circulation（发行量）of the national newspapers. The Daily Mirror and The Daily Express both sell about 4 million copies each day.On average,every family will buy one newspaper in the morning,and take two or three on Sundays.2. Local newspapers are just as popular as the national ones in Britain.Local papers have a weekly circulation of 1 3 million.Nearly every town and country area has its own paper,and almost every local paper is financially holding its own.Many local newspapers are earning good profits.3. Local newspapers have their special characteristics.They mainly satisfy interest in local events-births,weddings,deaths,council meetings,and sports.Editors often rely on a small staff of people who know the district well.Clubs and churches in the neighborhood regularly supply these papers with much local news.Local news does not get out of date as quickly as national news .If there is no room for it in this week's edition,a news item can be held over until the following week.4. The editor of a local newspaper never forgets that the success of any newspaper depends on advertising.For this reason,he is keen to keep the good will of local businessmen.If the newspaper sells well with carefully chosen news items to attract local readers,the businessmen will be grateful to the paper for the opportunity of keeping their products in the public eye.5. Local newspapers seldom comment on problems of national importance,and editors rarely take sides on political questions.But they can often provide service to the community in expressing public feeling on local issues.A newspaper can sometimes persuade the council to take action to improve transport,provide better shopping facilities,and preserve local monuments and places of interest. Many local newspapers in Britain are making______.A: a lot of moneyB: British peopleC: morningD: local peopleE: national issuesF: local issues
考题
共用题干
第一篇The Development of PRThe rise of multinational corporations,global marketing,new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.Surprisingly,since modern PR was largely an American invention,the US leadership in public relations is being threatened by PR efforts in other countries.Ten years ago,for example,the world's top five public relations agencies were American-owned.In 1991,only one was.The British in particular are becoming more sophisticated and creative.A recent survey found that more than half of all British companies include PR as part of their corporate planning activities,compared to about one-third of US companies.It may not be long before London replaces New York as the capital of PR.Why is America lagging behind in the global PR race?Firstly,Americans as a whole tend to be fairly provinciel and take more of an interest in local affairs.Knowledge of world geography,for example,has never been strong in this country.Secondly,American lag behind their European and Asian counterparts in knowing a second language.Less than 5 percent of Burson-Marshall's US employees know two languages.Ogilvy and Mather has about the same percentage.Conversely, some European firms have half or more of their employees fluent in a second language.Finally,people involved in PR abroad tend to keep a closer eye on international affairs.In the financial PR area,for instance,most Americans read the Wall Street Journal. Overseas,their counterparts read the Journal as well as the Financial Times of London and The Economist,publications not often read in this country.Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word"foreign"would no longer be used on CNN news broadcasts.According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.What lesson might the PR industry take from Ted Turner of CNN?A:The American PR industry should develop global communication technologies.B:People involved in PR should avoid using the word"foreign".C:American PR companies should be more internationally minded.D:People working in PR should be more fluent in foreign languages.
考题
"If there is one thing I’m sure about, it is that in a
hundred years from now we will still be reading newspapers. It is not that
newspapers are a necessity. Even now some people get most of their news from
television or radio. Many buy a paper only on Saturday or Sunday. But for most
people reading a newspaper has become a habit passed down from generation to
generation. The nature of what is news may change. What
basically makes news is what affects our lives-the big political stories, the
coverage of the wars, earthquakes and other disasters, will continue much the
same. I think there will be more coverage of scientific research, though. It’s
already happening in areas that may directly affect our lives, like genetic (基因)
engineering. In the future, I think there will be more coverage of scientific
explanations of why we feel as we do-as we develop a better understanding of how
the brain operates and what our feelings really are. It’s quite
possible that in the next century newspapers will be transmitted (传送)
electronically from Fleet Street and printed out in our own home. In fact, I’m
pretty sure that how it will happen in the future. You will probably be able to
choose from a menu, making up your own newspaper by picking out the things you
want to read-sports and international news, etc. I think
people have got it wrong when they talk about competition between the different
media (媒体). They actually feed off each other. Some people once foresaw that
television would kill off newspapers, but that hasn’t happened. What is read on
the printed page lasts longer than pictures on a screen or sound lost in the
air. And as for the Internet, it’s never really pleasant to read something just
on a screen.What is the best title for the passage
A、The Best Way to Get NewsB、The Changes of MediaC、Make Your Own NewspaperD、The Future of Newspaper
考题
"If there is one thing I’m sure about, it is that in a
hundred years from now we will still be reading newspapers. It is not that
newspapers are a necessity. Even now some people get most of their news from
television or radio. Many buy a paper only on Saturday or Sunday. But for most
people reading a newspaper has become a habit passed down from generation to
generation. The nature of what is news may change. What
basically makes news is what affects our lives-the big political stories, the
coverage of the wars, earthquakes and other disasters, will continue much the
same. I think there will be more coverage of scientific research, though. It’s
already happening in areas that may directly affect our lives, like genetic (基因)
engineering. In the future, I think there will be more coverage of scientific
explanations of why we feel as we do-as we develop a better understanding of how
the brain operates and what our feelings really are. It’s quite
possible that in the next century newspapers will be transmitted (传送)
electronically from Fleet Street and printed out in our own home. In fact, I’m
pretty sure that how it will happen in the future. You will probably be able to
choose from a menu, making up your own newspaper by picking out the things you
want to read-sports and international news, etc. I think
people have got it wrong when they talk about competition between the different
media (媒体). They actually feed off each other. Some people once foresaw that
television would kill off newspapers, but that hasn’t happened. What is read on
the printed page lasts longer than pictures on a screen or sound lost in the
air. And as for the Internet, it’s never really pleasant to read something just
on a screen.What will probably be on in the newspaper made by yourself
A、Sports and international news.B、A menu of important news.C、The most important news.D、What you are interested in.
考题
单选题"If there is one thing I’m sure about, it is that in a
hundred years from now we will still be reading newspapers. It is not that
newspapers are a necessity. Even now some people get most of their news from
television or radio. Many buy a paper only on Saturday or Sunday. But for most
people reading a newspaper has become a habit passed down from generation to
generation. The nature of what is news may change. What
basically makes news is what affects our lives-the big political stories, the
coverage of the wars, earthquakes and other disasters, will continue much the
same. I think there will be more coverage of scientific research, though. It’s
already happening in areas that may directly affect our lives, like genetic (基因)
engineering. In the future, I think there will be more coverage of scientific
explanations of why we feel as we do-as we develop a better understanding of how
the brain operates and what our feelings really are. It’s quite
possible that in the next century newspapers will be transmitted (传送)
electronically from Fleet Street and printed out in our own home. In fact, I’m
pretty sure that how it will happen in the future. You will probably be able to
choose from a menu, making up your own newspaper by picking out the things you
want to read-sports and international news, etc. I think
people have got it wrong when they talk about competition between the different
media (媒体). They actually feed off each other. Some people once foresaw that
television would kill off newspapers, but that hasn’t happened. What is read on
the printed page lasts longer than pictures on a screen or sound lost in the
air. And as for the Internet, it’s never really pleasant to read something just
on a screen.What will probably be on in the newspaper made by yourselfA
Sports and international news.B
A menu of important news.C
The most important news.D
What you are interested in.
考题
问答题Practice 2 One of the most important developments in newspaper organization during the first part of the twentieth century (1)______, which are known as wire services. Wire service companies employed reporters, who covered stories all over the world. Their news reports were sent to papers throughout the country by telegraph. The papers paid an annual fee for this service. Wire services continue (2)______. Today the major wire services are the Associated Press (AP) and United Press International (UPI). You will frequently find AP or UPI at the beginning of a news story. Newspaper chains and mergers began to appear in the early 1900s. A chain consists of two or more newspapers (3)______. A merger involves combining two or more papers into one. During the nineteenth century many cities had more than one competitive independent paper. Today in most cities there are only one or two newspapers, and (4)______. Often newspapers in several cities belong to one chain. Papers have combined (5)______. Chains and mergers have cut down production costs and brought the advantages of big-business methods to the newspaper industry.[A] to play an important role in newspaper operations[B] was the growth of telegraph services[C] and they usually enjoy great prestige[D] they are usually operated by a single owner[E] in order to survive under the pressure of rising costs[F] owned by a single person or organization animation[G] fails to raise enough money.
考题
问答题Practice 9 The British are the most voracious newspaper readers in the world. They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper on the bus, as they go to work; and on the way back home, after work, they are engrossed in an evening newspaper. There are many “morning papers”, both national and provincial. The most famous is The Times. Contrary to what many foreigners believe, this is not a government newspaper. The various newspapers usually have their own views on politics, but they are not organs of the political parties, with the exception of the Communist Morning Star. Bold headlines and a variety of photographs are features of the British press. Some newspapers, such as the sober Daily Telegraph and The Times (which belong to the “quality press'') use photographs sparingly. The more “popular” newspapers, using the small or “tabloid” format, such as the Daily Express, the Daily Mail, the Daily Mirror and The Sun, use pictures extensively and also run strip-cartoons and humorous drawings, some of which present striking pictorial comment on politics.
考题
问答题The British are the most voracious newspaper readers in the world. They read newspapers at breakfast; they walk to the bus reading a newspaper; they read a newspaper on the bus, as they go to work；and on the way back home, after work, they are engrossed in an evening newspaper. There are many “morning papers”, both national and provincial. The most famous is The Times. Contrary to what many foreigners believe, this is not a government newspaper. The various newspapers usually have their own views on politics, but they are not organs of the political parties, with the exception of the Communist Morning Star.
热门标签
最新试卷
