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单选题
Marketers need to know which of the four stages a product is in so as to _____.
A
promote its production
B
work out marketing policies
C
speed up its life cycle
D
increase its popularity
参考答案
参考解析
解析：
细节题。第二段首句指出，产品的生命周期对营销员的重要性在于：对产品的不同阶段，要采用不同的营销策略，因此B项为本题答案。
细节题。第二段首句指出，产品的生命周期对营销员的重要性在于：对产品的不同阶段，要采用不同的营销策略，因此B项为本题答案。
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（ 2 ）Selling： Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling， advertising， and other selling methods. It is probably the function of marketing that we most often see in our daily life.
（ 3 ）Transporting： Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
（ 4 ）Storing： Like transporting， storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
（ 5 ）Grading： Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
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单选题Marketers need to know which of the four stages a product is in so as to _____.A
promote its productionB
work out marketing policiesC
speed up its life cycleD
increase its popularity
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（ 1 ）Buying： A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.
（ 2 ）Selling： Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling， advertising， and other selling methods. It is probably the function of marketing that we most often see in our daily life.
（ 3 ）Transporting： Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
（ 4 ）Storing： Like transporting， storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
（ 5 ）Grading： Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
（ 6 ）Financing： For many products， such as automobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
（ 7 ）Marketing research： Through research， marketers may find out the need for new products and services. By gathering information on a regular basis， they can better plan， carry out and control marketing activities.
（ 8 ）Risk taking： It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers provide credit that makes the purchasing of automobiles， fridges， and new homes possible.A
对B
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判断题There are eight traditional functions of marketing：
（ 1 ）Buying： A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.
（ 2 ）Selling： Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling， advertising， and other selling methods. It is probably the function of marketing that we most often see in our daily life.
（ 3 ）Transporting： Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
（ 4 ）Storing： Like transporting， storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
（ 5 ）Grading： Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
（ 6 ）Financing： For many products， such as automobiles， fridges， and new homes， the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
（ 7 ）Marketing research： Through research， marketers may find out the need for new products and services. By gathering information on a regular basis， they can better plan， carry out and control marketing activities.
（ 8 ）Risk taking： It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.Marketers ignore transporting costs and services.A
对B
错
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