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Susan is aware of benchmarking as a useful input into performance measurement and strategic change.
(b) Assess the contribution benchmarking could make to improving the position of the Marlow Fashion Group
and any limitations to its usefulness. (8 marks)
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更多 “ Susan is aware of benchmarking as a useful input into performance measurement and strategic change.(b) Assess the contribution benchmarking could make to improving the position of the Marlow Fashion Groupand any limitations to its usefulness. (8 marks) ” 相关考题
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4 Susan Grant is in something of a dilemma. She has been invited to join the board of the troubled Marlow FashionGroup as a non-executive director, but is uncertain as to the level and nature of her contribution to the strategicthinking of the Group.The Marlow Fashion Group had been set up by a husband and wife team in the 1970s in an economically depressedpart of the UK. They produced a comprehensive range of women’s clothing built round the theme of traditional Englishstyle. and elegance. The Group had the necessary skills to design, manufacture and retail its product range. TheMarlow brand was quickly established and the company built up a loyal network of suppliers, workers in the companyfactory and franchised retailers spread around the world. Marlow Fashion Group’s products were able to commandpremium prices in the world of fashion. Rodney and Betty Marlow ensured that their commitment to traditional valuescreated a strong family atmosphere in its network of partners and were reluctant to change this.Unfortunately, changes in the market for women’s wear presented a major threat to Marlow Fashion. Firstly, womenhad become a much more active part of the workforce and demanded smarter, more functional outfits to wear at work.Marlow Fashion’s emphasis on soft, feminine styles became increasingly dated. Secondly, the tight control exercisedby Betty and Rodney Marlow and their commitment to control of design, manufacturing and retailing left themvulnerable to competitors who focused on just one of these core activities. Thirdly, there was a reluctance by theMarlows and their management team to acknowledge that a significant fall in sales and profits were as a result of afundamental shift in demand for women’s clothing. Finally, the share price of the company fell dramatically. Betty andRodney Marlow retained a significant minority ownership stake, but the company had had a new Chief ExecutiveOfficer every year since 2000.Required:(a) Write a short report to Susan Grant identifying and explaining the strategic strengths and weaknesses in theMarlow Fashion Group. (12 marks)
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The earned value technique is a commonly used method of performance measurement．It integrates project scope，schedule，and cost measures to help the project management team assess project performance．If a project’s Cost Performance Index(CPI＝EV/AC)value less than 1．0，it means that（ ）。 A．the cost savings for work completed B．the project is ahead of its planned schedule C．the cost overrun for work completed D．1ess work was completed than was planned
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The earned value technique is a commonlyused method of performance measurement． It integrates project scope, cost, andschedule measures to help the project management team assess projectperformance．If a project’s Schedule Performance Index（SPI=EV/PV） value less than 1.0, itmeans that （74）．A.the project is ahead of its planned scheduleB.less work was completed than was plannedC.the cost overrun for work completedD.the cost under-run of performance to date
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The earned value technique is a commonly used method of performance measurement． It integrates project scope, cost, and schedule measures to help the project management team assess project performancIf a project’s Schedule Performance Index（SPI=EV/PV） value less than 1．0, it means that __（74）__．A.the project is ahead of its planned scheduleB.less work was completed than was plannedC.the cost overrun for work completedD.the cost under-run of performance to date
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The earned value technique is a commonly used method of performance measurement. It integrates project scope, cost, and schedule measures to help the project management team assess project performance. If a project’s Schedule Performance Index（SPI=EV/PV） value less than1.0, it means that_（）.A.the project is a head of its planned schedule
B.less work was completed than was planned
C.the cost overrun for work completed
D.the cost under-run of performance to date
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单选题Which of the following benchmarking ratings cover essentially the same performance metrics associated with commercial applications for IBM UNIX systems？（）A
AB
BC
CD
D
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