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It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s social
network burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,
Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise to
anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emerged
when the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and a
damaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one that
can cost investors their fingers if they try to catch it.
Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have required
increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the same
period in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.
This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in a
list of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The number
of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more than
half its customer base.
Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’s
image becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he
holds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered to
do their homework.
What is the most probable reason for some rich people to use a device to record their patterns 《》（）
network burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,
Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise to
anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emerged
when the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and a
damaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one that
can cost investors their fingers if they try to catch it.
Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have required
increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the same
period in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.
This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in a
list of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The number
of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more than
half its customer base.
Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’s
image becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he
holds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered to
do their homework.
What is the most probable reason for some rich people to use a device to record their patterns 《》（）
A.They have trouble falling asleep.
B.They want to get sufficient sleep.
C.They are involved in a sleep research.
D.They want to go to bed on regular hours.
B.They want to get sufficient sleep.
C.They are involved in a sleep research.
D.They want to go to bed on regular hours.
参考答案
参考解析
解析：本题考查细节理解。
本题问的是富有的人使用设备来记录他们的睡眠模式的原因。由rich people以及device定位到最后一段第一句，定位句只说到了记录的事实，而非其原因。看到定位句的下一句“And people who elect to track22 / 22 their sleep may try to get more sleep than the average person”，记录睡眠的人是想要得到比普通人更多的睡眠，综上，B选项正确。
故正确答案为B项。
本题问的是富有的人使用设备来记录他们的睡眠模式的原因。由rich people以及device定位到最后一段第一句，定位句只说到了记录的事实，而非其原因。看到定位句的下一句“And people who elect to track22 / 22 their sleep may try to get more sleep than the average person”，记录睡眠的人是想要得到比普通人更多的睡眠，综上，B选项正确。
故正确答案为B项。
更多 “It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s social network burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table, Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry: As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise to anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emerged when the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and a damaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one that can cost investors their fingers if they try to catch it. Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have required increasing revenue by some 80 percent annually and maintaining high profit margins all the while. That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the same period in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period. This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in a list of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The number of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more than half its customer base. Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’s image becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation. Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he holds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered to do their homework. What is the most probable reason for some rich people to use a device to record their patterns 《》（）A.They have trouble falling asleep. B.They want to get sufficient sleep. C.They are involved in a sleep research. D.They want to go to bed on regular hours.” 相关考题
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It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s social
network burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,
Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise to
anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emerged
when the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and a
damaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one that
can cost investors their fingers if they try to catch it.
Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have required
increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the same
period in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.
This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in a
list of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The number
of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more than
half its customer base.
Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’s
image becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he
holds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered to
do their homework.
It can be inferred from the context that the“Achilles’heel”(Line 1,Para.5)refers to____《》（）A.deadly weakness
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It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s social
network burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,
Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise to
anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emerged
when the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and a
damaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one that
can cost investors their fingers if they try to catch it.
Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have required
increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the same
period in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.
This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in a
list of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The number
of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more than
half its customer base.
Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’s
image becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he
holds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered to
do their homework.
What can be inferred about Facebook from the first paragraph 《》（）A.Its market meltdown has been easily halted.
B.It has increased trade with the newspaper industry.
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考题
It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s social
network burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,
Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise to
anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emerged
when the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and a
damaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one that
can cost investors their fingers if they try to catch it.
Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have required
increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the same
period in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.
This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in a
list of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The number
of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more than
half its customer base.
Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’s
image becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he
holds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered to
do their homework.
What effect will Facebook’s failure in the market have 《》（）A.Its users’benefits will be threatened.
B.Talented hackers will take down the website.
C.The CEO will hold the super-voting stock.
D.The company’s innovation strength will be damageD.
考题
It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s social
network burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,
Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise to
anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emerged
when the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and a
damaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one that
can cost investors their fingers if they try to catch it.
Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have required
increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the same
period in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.
This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in a
list of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The number
of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more than
half its customer base.
Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’s
image becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he
holds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered to
do their homework.
What does the author imply in the last paragraph 《》（）A.Sleeplessness does harm to people’s health.
B.Few people really know the importance of sleep.
C.It is important to study our sleep patterns.
D.Average people probably sleep less than the rich.
考题
It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s social
network burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,
Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise to
anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emerged
when the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and a
damaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one that
can cost investors their fingers if they try to catch it.
Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have required
increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the same
period in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.
This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in a
list of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The number
of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more than
half its customer base.
Numbers are only part of the problem.The mounting pile of failure creates a negative feedback loop that threatens Facebook’s future in other ways.Indeed,the more Facebook’s disappointment in the market is catalogued,the worse Facebook’s
image becomes.Not only does that threaten to rub off on users,it’s bad for recruitment and retention of talented hackers,who are the lifeblood of Zuckerberg’s creation.
Yet the brilliant CEO can ignore the sadness and complaints of his shareholders thanks to the super-voting stock he
holds.This arrangement also was fully disclosed at the time of the offering.It’s a pity so few investors apparently bothered to
do their homework.
To make its stock price reasonable,Facebook has to____《》（）A.narrow the IPO price range
B.cooperate with Google
C.keep enormously profitable
D.invest additional$2.6 billion
考题
共用题干
1.Two former lovers are to get married next month after reuniting on Facebook 27 years after their romance first ended.2.Paul Eaton,56,and Dawn Pitman,48,first met when he stayed at her mother's bed and breakfast hotel in 1982.The couple enjoyed an 18-month romance before going their separate ways because Ms. Pitman,then 21,thought she was too young to settle down.3.They both met other partners and had children in the following years,but never forgot about each other,then in 2008,water board worker Mr. Eaton joined social networking website Facebook, where he saw some pictures of Ms.Pitman on holiday and got in touch.The mother-of-one,a care worker from Exmouth,Devon,said,"I went to America on holiday and my niece Rachel put all these pictures on Facebook.The irony was that I told her to put them off because I felt it was an invasion of privacy and she said she would get them around to it when she had time.If I hadn't been on Facebook,he would not have contacted me and we would have never got back together."4.Ms.Pitman later mentioned,"I did think of him quite a lot over the years and wondered what happened to him. He hasn't changed a bit.He's the same old laid back,easygoing Paul I knew all those years ago."Mr. Eaton,a father-of-two from Bransley,South Yorkshire said:"It was totally a chance thing. I had only been on Facebook for one day.I just typed Dawn's name in and I hoped for the best.It was a bit scary when I contacted her. I thought she might be married and would have a dozen kids."5.The couple met up again on New Year's Eve 2008 and were amazed to discover the intervening years had been kind to each other."It was a real shock,"Mrs.Pitman said,"We both saw each other and he was exactly the same as I remember and that's what he said about me.He hadn't changed a bit.I knew then he was the one for me."6.Mr. Eaton added:"We just knew instantly as soon as we met up again.We didn't even have to discuss it or propose.When we knew each other all those years ago,I was a white van man and Dawn had a sports car. I still got a white van and Dawn still has a sports car. Some things never change.She always said that we would see each other again.I just didn't think it would be 27 years."The couple are due to get married in Exmouth on March 20.Mr. Eaton joined social networking website Facebook,where he saw some pictures of Ms.Pit-man on holiday and______.A:got in touchB:an invasion of privacyC:too young to settle downD:her candlesE:met upF: all those years ago
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B.drag
C.push
D.send
考题
Text 4 The revelations we publish about how Facebook's data was used by Cambridge Analytica to subvert the openness of democracy are only the latest examples of a global phenomenon.YouTube can not only profit from disturbing content but in unintended ways rewards its creation.The algorithms that guide viewers to new choices aim always to intensify the experience,and to keep the viewer excited.Recent research found that the nearly 9,000 YouTube videos explaining away American school shootings as the results of conspiracies using actors to play the part of victims had been watched,in total,more than 4bn times.Four billion page views is an awful lot of potential advertising revenue;it is also,in an embarrassingly literal sense,traffic in human misery and exploitation.None of these problems is new,and all of them will grow worse and more pressing in the coming years,as the technology advances.Yet the real difficulty is not the slickness of the technology but the willingness of the audience to be deceived and its desire to have its prejudices gratified.Many of the most destructive videos on YouTube consist of one man roaring into a camera without any visual aids at all.Twitter uses no fancy technology yet lies spread across that network six times as fast as true stories.Although Twitter and YouTube pose undoubted difficulties for democracies,it is Facebook that has borne the brunt of recent criticism,in part because its global ambitions have led it to expand into countries where it is essentially the only gateway to the wider internet,The company's ambitions to become the carrier of all content（and thus able to sell advertising against everything online）have led it inexorably into the position of being the universal publisher.The difficulties of this position cannot be resolved by the facile idea of the"community values"to which Facebook appeals-and,anyway,that only begs the question:"Which community?"Mark Zuckerberg talks about a"global community"but such a thing does not exist and may never do so.Communities have different values and different interests,which sometimes appear existentially opposed.Almost all will define themselves,at least in part,against other communities.The task of reconciling the resulting conflicts is political,cultural and even religious;it is not technological at all.For a private American advertising company to set itself up as the arbiter of all the world's political and cultural conflicts is an entirely vain ambition.Into the vacuum left by Facebook's waffle,nation states are stepping.Many are keen to use surveillance capitalism for direct political ends.They must be resisted.The standards by which the internet is controlled need to be open and subject to the workings of impartial judiciaries.But the task cannot and will not be left to the advertising companies that at present control most of the content-and whose own judgments are themselves almost wholly opaque and arbitrary.
The author suggests internet content____A.be supervised by people
B.be surveilled by social media
C.be checked by its providers
D.be controlled by law
考题
Text 4 The revelations we publish about how Facebook's data was used by Cambridge Analytica to subvert the openness of democracy are only the latest examples of a global phenomenon.YouTube can not only profit from disturbing content but in unintended ways rewards its creation.The algorithms that guide viewers to new choices aim always to intensify the experience,and to keep the viewer excited.Recent research found that the nearly 9,000 YouTube videos explaining away American school shootings as the results of conspiracies using actors to play the part of victims had been watched,in total,more than 4bn times.Four billion page views is an awful lot of potential advertising revenue;it is also,in an embarrassingly literal sense,traffic in human misery and exploitation.None of these problems is new,and all of them will grow worse and more pressing in the coming years,as the technology advances.Yet the real difficulty is not the slickness of the technology but the willingness of the audience to be deceived and its desire to have its prejudices gratified.Many of the most destructive videos on YouTube consist of one man roaring into a camera without any visual aids at all.Twitter uses no fancy technology yet lies spread across that network six times as fast as true stories.Although Twitter and YouTube pose undoubted difficulties for democracies,it is Facebook that has borne the brunt of recent criticism,in part because its global ambitions have led it to expand into countries where it is essentially the only gateway to the wider internet,The company's ambitions to become the carrier of all content（and thus able to sell advertising against everything online）have led it inexorably into the position of being the universal publisher.The difficulties of this position cannot be resolved by the facile idea of the"community values"to which Facebook appeals-and,anyway,that only begs the question:"Which community?"Mark Zuckerberg talks about a"global community"but such a thing does not exist and may never do so.Communities have different values and different interests,which sometimes appear existentially opposed.Almost all will define themselves,at least in part,against other communities.The task of reconciling the resulting conflicts is political,cultural and even religious;it is not technological at all.For a private American advertising company to set itself up as the arbiter of all the world's political and cultural conflicts is an entirely vain ambition.Into the vacuum left by Facebook's waffle,nation states are stepping.Many are keen to use surveillance capitalism for direct political ends.They must be resisted.The standards by which the internet is controlled need to be open and subject to the workings of impartial judiciaries.But the task cannot and will not be left to the advertising companies that at present control most of the content-and whose own judgments are themselves almost wholly opaque and arbitrary.
According to Paragraph 2,the problem's real challenge seems to be the fact that_____A.technology is evolving too fast
B.fake stories can hardly be curbed
C.platforms have put little efforts in it
D.viewers often welcome false content
考题
Text 4 The revelations we publish about how Facebook's data was used by Cambridge Analytica to subvert the openness of democracy are only the latest examples of a global phenomenon.YouTube can not only profit from disturbing content but in unintended ways rewards its creation.The algorithms that guide viewers to new choices aim always to intensify the experience,and to keep the viewer excited.Recent research found that the nearly 9,000 YouTube videos explaining away American school shootings as the results of conspiracies using actors to play the part of victims had been watched,in total,more than 4bn times.Four billion page views is an awful lot of potential advertising revenue;it is also,in an embarrassingly literal sense,traffic in human misery and exploitation.None of these problems is new,and all of them will grow worse and more pressing in the coming years,as the technology advances.Yet the real difficulty is not the slickness of the technology but the willingness of the audience to be deceived and its desire to have its prejudices gratified.Many of the most destructive videos on YouTube consist of one man roaring into a camera without any visual aids at all.Twitter uses no fancy technology yet lies spread across that network six times as fast as true stories.Although Twitter and YouTube pose undoubted difficulties for democracies,it is Facebook that has borne the brunt of recent criticism,in part because its global ambitions have led it to expand into countries where it is essentially the only gateway to the wider internet,The company's ambitions to become the carrier of all content（and thus able to sell advertising against everything online）have led it inexorably into the position of being the universal publisher.The difficulties of this position cannot be resolved by the facile idea of the"community values"to which Facebook appeals-and,anyway,that only begs the question:"Which community?"Mark Zuckerberg talks about a"global community"but such a thing does not exist and may never do so.Communities have different values and different interests,which sometimes appear existentially opposed.Almost all will define themselves,at least in part,against other communities.The task of reconciling the resulting conflicts is political,cultural and even religious;it is not technological at all.For a private American advertising company to set itself up as the arbiter of all the world's political and cultural conflicts is an entirely vain ambition.Into the vacuum left by Facebook's waffle,nation states are stepping.Many are keen to use surveillance capitalism for direct political ends.They must be resisted.The standards by which the internet is controlled need to be open and subject to the workings of impartial judiciaries.But the task cannot and will not be left to the advertising companies that at present control most of the content-and whose own judgments are themselves almost wholly opaque and arbitrary.
The first paragraph mainly presents to us____.A.the secret of online video marketing
B.public safety problems in the digital era
C.the destructive power of social media
D.the social impact of conspiracy theories
考题
--Didn′t the film Beauty and the Beastexcite you?
--__________. I fell bored.
A.Take it easy
B.It depends
C.Far from it
D.That' s all right
考题
You are the administrator of your company’s network. An employee named Mark is leaving the company. A new employee named Eric has been hired to replace him. Mark has a local user account on a Windows 2000 Professional computer. Mark has rights to multiple files and folders on the computer. You want Eric to have the same rights and permissions that Mark has. You want to ensure that Mark will no longer have access to the files and folders. You want to accomplish this with least administrative effort. What should you do?（）A、Rename Mark’s user account to Eric and change the account password.B、Create Eric’s account by copying Mark’s profile to Eric’s account. Delete Mark’s account.C、Create Eric’s account by copying Marks account. Delete Mark’s account.D、Delete Mark’s account. Add Eric’s account. Add Eric to the same groups to which Mark belonged. Grant Eric to all the individual user rights and permissions that Mark had.
考题
单选题You are the network administrator for The network consists of a single Active Directory domain named All network servers run Windows Server 2003. All user files are stored in home folders on a member server named Testking3. Full backups are performed on Testking3 every day. A user named Mark leaves the company. A technical support specialist deletes Mark's user account and his files. You need to restore certain files from Mark's folder and enable another user named Anne to access them. What should you do?（）A
Clear the Restore security check box. Use the Backup utility to restore Mark's files to the original location.B
Select the Restore security check box. Use the Backup utility to restore Mark's files to the original location.C
Clear the Restore security check box. Use the Backup utility to restore Mark's files to Anne's home folder.D
Select the Restore security check box. Use the Backup utility to restore Mark's files to Anne's home folder.
考题
单选题What’s the attitude of many old senior officers for a minor fire?（）A
They would like to call out all hands out for itB
They would rather handle themselves, then call out all handsC
They prefer to put it out by themselvesD
They think it is difficulty to call out all hands for a minor fire
考题
单选题All of Mark's former students go to college. If the statement above is true, which of the following must also be true?A
If Ethan was not Mark's student, then he is not going to college.B
If Joyelle goes to college, then she was not Mark's student.C
If Ginger goes to college, then she was Mark's student.D
If Stephanie was Mark's student, then she is not going to college.E
If Steve does not go to college, then he was not Mark's student.
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